Laura Phillips

Growth Marketing Manager

Jack-of-all Trades

Google Search Ads

Digital Advertising

Instagram

Search Engine Marketing

Global Marketing

Ads Manager

Advertising

Paid Ads

Creative Marketing

Marketing Strategy

Content Creation

Marketing

Available for hire fromNegotiable

Contracts

Growth Marketing Lead | Performance Marketing Expert

With a Bachelor's degree in Communication and Media Studies, Cinematic Studies from the University of Southern California, I have cultivated a robust career in marketing. Currently, I serve as the Growth Marketing Lead: Performance Marketing at Arbor, where I develop and execute performance marketing strategies to drive customer acquisition. Previously, I was the Marketing Campaign Activation Manager at VideoAmp, managing and optimizing marketing campaigns. At Club Feast, I led user acquisition and lifecycle marketing, spearheading brand guidelines and managing cross-functional marketing initiatives. My role as a Marketing Strategist at Fanthropology involved developing marketing strategies for major motion pictures and television shows, resulting in multiple $100M+ opening weekends. My expertise spans campaign management, data analysis, and strategic marketing, with a proven track record of driving growth and success across various industries.

Projects

Growth marketing for energy startup

Launched video ad strategy and 6x user growth within a year

Work History

Growth Marketing Lead: Performance Marketing

ArborAug 2023 - Present • 1 yr 1 moAs a Growth Marketing Lead: Performance Marketing, likely contributions include developing and executing performance marketing strategies, optimizing campaigns for customer acquisition, and analyzing data to drive growth.

Marketing Campaign Activation Manager, Marketing Account Manager

VideoAmpJul 2022 - Jul 2023 • 1 yr 1 moAs a Marketing Campaign Activation Manager and Marketing Account Manager, likely contributions include managing marketing campaigns, coordinating with clients, optimizing marketing strategies, and ensuring successful campaign execution.

Head of User Acquisition and Lifecycle Marketing

Club FeastApr 2020 - May 2022 • 2 yrs 2 mos- Spearheaded development of brand and language guidelines, which has ensured consistency across all Club feast teams - Developed marketing goals, budgets, timelines and consistent KPI tracking for all marketing channels to ensure growth and success - Project managed strategic corporate marketing initiatives - Executed on technical website optimization, paid advertising on Google and paid social channels, email campaigns, and more to improve Club Feasts inbound lead generation funnel - Worked cross functionally with Club Feasts product, design, and sales sectors to ensure that marketing initiatives align with other projects and goals of all aspects of the organization - Managed a team of content marketers and external contractors in the areas of marketing, creative development and customer success.

Marketing Strategist

FanthropologyMay 2019 - Jan 2020 • 9 mos- Developed marketing strategies and roadmaps using quantitative and qualitative insights for 20+ major motion pictures and television shows for clients including Amazon, Universal, Disney, Sony, Lionsgate, and 20th Century Fox, leading to multiple $100M+ opening weekends and many successful show launches. - Analyzed and elaborated consumer sentiments and data to design and implement global brand strategies, including positioning, messaging, and communications, to build awareness and consideration. - Successfully managed key relationships with 7 major studios by communicating campaign goals and incorporating feedback in deliberate and thoughtful ways. - Guided the creative direction of promotional materials for concept development, creative direction, and tactical executions for 20+ entertainment campaigns from conception through launch.

Education

University of Southern California

Bachelor's degree, Communication and Media Studies, Cinematic Studies

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