Laura Willson

Cross-functional collaboration

Information Architecture

UI/UX Design

Sketch

Wireframing

Usability Testing

User Flows

Design Systems

UX Strategy

Prototyping

Design

Available for hire fromNegotiable

Contracts

UX Designer | Empathizing with user needs and championing inclusive design principles

Hello! My name is Laura, and I am a UX Designer with a passion for creating intuitive, visually engaging experiences that are user-friendly. With a background in Studio Art and Computer Science, I blend creativity with logic to design solutions that are both beautiful and functional. I enjoy working with cross-functional teams, using design thinking to tackle pain points and improve user experiences. Beyond UX, I have certifications in digital marketing, Google Ads, and graphic design tools, which help me craft strong branding and identity materials. I am all about inclusive design—making sure digital spaces are accessible and resonate with diverse users. A little about me: ✨ First-gen college grad 🎂 My youngest brother and I share a birthday—we're 9 years apart! 👧 Middle child of eight siblings 🐱 Proud cat mom of two adorable cats 🏋️‍♀️ Gym rat who loves hitting new personal records I am always open to new opportunities and collaborations. Let’s connect!

Projects

Laura Willson's Portfolio

Here is my UX Design portfolio showcasing my work and design process

Work History

Relocation Coordinator

BuiStudio● Developing data tracking systems for real-time project updates, enhancing transparency and decision-making for smoother project execution ● Collaborating with cross-functional teams and clients to ensure cohesive project execution, streamlining processes and increasing operational efficiency ● Facilitating communication and timeline management for project milestones, coordinating with stakeholders to ensure deadlines are met and potential delays are proactively addressed ● Implementing a structured document organization system in SharePoint, categorizing files by project phases and topics to enhance document retrieval efficiency and streamline collaboration among team members

Administrative Assistant

BuiStudioMar 2023 - Sep 2024 • 1 yr 7 mos● Managed the CEO’s calendar by balancing internal and external meetings, optimizing time, and quickly resolving conflicts to maintain a smooth workflow and boost productivity ● Coordinated and managed meetings, both virtual and in-person, handling all logistics from scheduling and sending invites to preparing materials, drafting agendas, and tracking follow-up actions to drive results ● Maintained organized internal documentation and systems, overseeing project files, generating reports, and tracking deliverables, ensuring the team has easy access to the most accurate information ● Processed and tracked team expenses and timesheets with close attention to detail, ensuring compliance with company policies and timely reimbursement

UX Consultant

ScheduleteOct 2023 - Jan 2024 • 4 mos● Redesigned the game scheduling platform to streamline communication, simplify game management, and enhance messaging capabilities, resulting in quicker response times and better user engagement ● Conducted usability tests to clarify confusing wording and navigation, contributing to improved user satisfaction and a more intuitive interface ● Provided strategic UX recommendations based on user feedback and analytics, optimizing design elements and workflows to align with user goals and enhance the overall user experience ● Collaborated with Schedulete from ideation through prototype to ensure user needs are addressed and the project stays on schedule

UX Consultant

KikoriMay 2023 - Aug 2023 • 4 mos● Redesigned the homepage to boost usability by simplifying access to activities and integrating a Journeyboard feature for users to seamlessly monitor their progress ● Analyzed user feedback and behavioral data to identify pain points and opportunities for improvement, informing design iterations that enhanced user engagement and streamlined the overall user journey ● Conducted interviews and usability tests with UX Designers and Product Managers to optimize interfaces and enhance navigation ● Created a style guide in collaboration with Project Managers and UX Designers to maintain consistent UX design standards across the platform

Administrative Associate II

Mount Sinai HospitalApr 2022 - Mar 2023 • 1 yr● Managed scheduling for a department of physicians, ensuring efficient appointment management and reducing patient wait times by 15% ● Coordinated and tracked patient records in Epic, enhancing accuracy and communication between medical staff for improved patient care coordination ● Assisted in organizing patient appointments and reminders, reducing missed appointments by 10% through improved systems and communication

Registrar

Mount Sinai HospitalOct 2021 - Apr 2022 • 7 mos● Coordinated daily check-ins for 50+ patients, providing exceptional customer service and creating a welcoming environment, resulting in a 20% increase in new patient referrals ● Collaborated closely with physicians and clinical staff to coordinate follow-up appointments, facilitating seamless care transitions and improving scheduling efficiency for ongoing patient care ● Managed patient appointments, including tracking schedules, calling patients for reminders, and handling cancellations and rescheduling, ensuring smooth clinic operations

Assistant Media Planner

DentsuMar 2021 - Sep 2021 • 7 mos● Supported the management of over $1M in media budgets for brands like Hendrick’s Gin and Glenfiddich by assisting with media planning, execution, and performance analysis to optimize campaign effectiveness ● Assisted in market research and user analysis to support campaign strategies, contributing to a 30% increase in audience engagement through targeted ad placements ● Collaborated with creative teams to refine digital ad assets, ensuring they align with campaign goals, brand guidelines, and user experience best practices to maximize engagement

Education

Beginex

Certificate, UX DesignMay 2023 - Sep 2023

COOP Careers Fellowship

Certificate, Digital MarketingAug 2020 - Dec 2020

Hunter College

Bachelor's Degree, Studio Art, Computer ScienceAug 2015 - May 2020

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