Lauren Baer

Creative & Brand Strategist • Copywriter • Content Marketing Manager • New York, NY, US

Brand Identity

Content Strategy

Messaging Strategy

Ideation

Creative Writing

Brand Development

Creative Strategy

Cross-functional collaboration

Copy Editing

UX Writing

Critical Thinking

Communication

Editing

Branding

Brand Strategy

Creative Direction

Writing

Content Management

Content Writing

Marketing Strategy

Email Marketing

Ad Copy

Campaign Marketing

Creative Thinking

Content Planning

Content Creation

Digital Marketing

Creative Marketing

Content Development

Marketing

Advertising

Copywriting

Available for hire fromNegotiable

Contracts

Full-Time Roles

Experienced Creative Lead and Content Strategist

With a background in content creation and marketing, this professional has a wealth of experience in leading creative projects and developing brand messaging. They have worked with companies such as Visible, Quince, Tuft & Needle, and SIGNAL.csk Brand Partners, where they have honed their skills in content strategy, copywriting, and brand development. Their experience includes managing teams of writers, creating brand messaging frameworks, and producing content for various platforms including video, retail, e-commerce, and social media. Their educational background includes attending Falmouth University. This individual's expertise lies in crafting compelling and effective content for a wide range of industries, with a focus on driving engagement, brand recognition, and achieving business goals.

Projects

Portfolio Site

A selection of past work

Work History

Creative Lead

VisibleJan 2023 - Nov 2023 • 11 mosTook a leading role within the in-house creative agency at Visible by Verizon. Led concepting and ideation for brand, campaign, and marketing work. Worked cross-functionally to ensure consistent, on-brand deliverables. Assisted on strengthening brand work for sister brands across the Verizon Value org.

Marketing Copywriter

QuinceJan 2022 - Jan 2022 • 1 moBuilt out full funnel marketing copy and brand copy initiatives from the ground up. Developed and executed strategy-led style guides. Implemented brand messaging frameworks for cross-functional teams.

Creative Content Creator

Tuft & NeedleJan 2020 - Jan 2022 • 2 yrs 1 moConcepted and executed on-brand deliverables for T&N and SSB. Created content for video, retail, e-commerce, advertising, packaging, and UX. Lead creative on new products from conception to launch.

Content Writer

SIGNAL.csk Brand PartnersJan 2018 - Jan 2020 • 2 yrs 1 moCompleted deliverables across web and print for advertising, marketing, product, and brand guidance. Facilitated copy for hospitality, leadership, and technology clients. Produced clear, cohesive, concise, and effective copy for campaigns across print and digital channels to increase client engagement, brand recognition and business goals. Worked with graphic designers to develop brand and marketing concepts.

Content Manager

Cavalry HQJan 2016 - Jan 2018 • 2 yrs 1 moManaged a team of ~30 freelance writers across 12+ time zones. Created workflow and documentation for client-side onboarding. Briefed, managed and edited campaigns.

Founder & Content Creator

Reign ContentJan 2015 - Jan 2018 • 3 yrs 1 moCreated a collective of freelance content professionals to support and grow our knowledge base and client services. Focus on copywriting and content creation serving small-medium businesses.

Content Strategist

Agence LuxuryJan 2014 - Jan 2016 • 2 yrs 1 moCreated, implemented, and managed strategic content for luxury clients. Content creation, blog management and social media management for luxury travel for sister company Luxe in a City.

Content Producer

OnboardOnlineJan 2013 - Jan 2014 • 1 yr 1 moProduced content for a global yachting media site, increased engagement on social media, mailer management, online editorial, events and marketing.

Education

Falmouth University

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