Top Talent like Lauren are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Lauren Baer

Creative & Brand Strategist • Copywriter • Content Marketing Manager • New York, NY, US
Brand Identity
Content Strategy
Messaging Strategy
Ideation
Creative Writing
Brand Development
Creative Strategy
Cross-functional collaboration
Copy Editing
UX Writing
Critical Thinking
Communication
Editing
Branding
Brand Strategy
Creative Direction
Writing
Content Management
Content Writing
Marketing Strategy
Email Marketing
Ad Copy
Campaign Marketing
Creative Thinking
Content Planning
Content Creation
Digital Marketing
Creative Marketing
Content Development
Marketing
Advertising
Copywriting
Available for hire fromNegotiable
Contracts
Full-Time Roles
Experienced Creative Lead and Content Strategist
With a background in content creation and marketing, this professional has a wealth of experience in leading creative projects and developing brand messaging. They have worked with companies such as Visible, Quince, Tuft & Needle, and SIGNAL.csk Brand Partners, where they have honed their skills in content strategy, copywriting, and brand development. Their experience includes managing teams of writers, creating brand messaging frameworks, and producing content for various platforms including video, retail, e-commerce, and social media. Their educational background includes attending Falmouth University. This individual's expertise lies in crafting compelling and effective content for a wide range of industries, with a focus on driving engagement, brand recognition, and achieving business goals.

Projects

Portfolio Site

A selection of past work

Work History

V

Creative Lead

VisibleJan 2023 - Nov 2023 • 11 mosTook a leading role within the in-house creative agency at Visible by Verizon. Led concepting and ideation for brand, campaign, and marketing work. Worked cross-functionally to ensure consistent, on-brand deliverables. Assisted on strengthening brand work for sister brands across the Verizon Value org.
Q

Marketing Copywriter

QuinceJan 2022 - Jan 2022 • 1 moBuilt out full funnel marketing copy and brand copy initiatives from the ground up. Developed and executed strategy-led style guides. Implemented brand messaging frameworks for cross-functional teams.
T

Creative Content Creator

Tuft & NeedleJan 2020 - Jan 2022 • 2 yrs 1 moConcepted and executed on-brand deliverables for T&N and SSB. Created content for video, retail, e-commerce, advertising, packaging, and UX. Lead creative on new products from conception to launch.
S

Content Writer

SIGNAL.csk Brand PartnersJan 2018 - Jan 2020 • 2 yrs 1 moCompleted deliverables across web and print for advertising, marketing, product, and brand guidance. Facilitated copy for hospitality, leadership, and technology clients. Produced clear, cohesive, concise, and effective copy for campaigns across print and digital channels to increase client engagement, brand recognition and business goals. Worked with graphic designers to develop brand and marketing concepts.
C

Content Manager

Cavalry HQJan 2016 - Jan 2018 • 2 yrs 1 moManaged a team of ~30 freelance writers across 12+ time zones. Created workflow and documentation for client-side onboarding. Briefed, managed and edited campaigns.
R

Founder & Content Creator

Reign ContentJan 2015 - Jan 2018 • 3 yrs 1 moCreated a collective of freelance content professionals to support and grow our knowledge base and client services. Focus on copywriting and content creation serving small-medium businesses.
A

Content Strategist

Agence LuxuryJan 2014 - Jan 2016 • 2 yrs 1 moCreated, implemented, and managed strategic content for luxury clients. Content creation, blog management and social media management for luxury travel for sister company Luxe in a City.
O

Content Producer

OnboardOnlineJan 2013 - Jan 2014 • 1 yr 1 moProduced content for a global yachting media site, increased engagement on social media, mailer management, online editorial, events and marketing.

Education

F

Falmouth University

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Experienced Creative Lead and Content Strategist
With a background in content creation and marketing, this professional has a wealth of experience in leading creative projects and developing brand messaging. They have worked with companies such as Visible, Quince, Tuft & Needle, and SIGNAL.csk Brand Partners, where they have honed their skills in content strategy, copywriting, and brand development. Their experience includes managing teams of writers, creating brand messaging frameworks, and producing content for various platforms including video, retail, e-commerce, and social media. Their educational background includes attending Falmouth University. This individual's expertise lies in crafting compelling and effective content for a wide range of industries, with a focus on driving engagement, brand recognition, and achieving business goals.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Lauren are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Lauren Baer

Creative & Brand Strategist • Copywriter • Content Marketing Manager • New York, NY, US
Brand Identity
Content Strategy
Messaging Strategy
Ideation
Creative Writing
Brand Development
Creative Strategy
Cross-functional collaboration
Copy Editing
UX Writing
Critical Thinking
Communication
Editing
Branding
Brand Strategy
Creative Direction
Writing
Content Management
Content Writing
Marketing Strategy
Email Marketing
Ad Copy
Campaign Marketing
Creative Thinking
Content Planning
Content Creation
Digital Marketing
Creative Marketing
Content Development
Marketing
Advertising
Copywriting
Available for hire fromNegotiable
Contracts
Full-Time Roles

Projects

Portfolio Site

A selection of past work

Work History

V

Creative Lead

VisibleJan 2023 - Nov 2023 • 11 mosTook a leading role within the in-house creative agency at Visible by Verizon. Led concepting and ideation for brand, campaign, and marketing work. Worked cross-functionally to ensure consistent, on-brand deliverables. Assisted on strengthening brand work for sister brands across the Verizon Value org.
Q

Marketing Copywriter

QuinceJan 2022 - Jan 2022 • 1 moBuilt out full funnel marketing copy and brand copy initiatives from the ground up. Developed and executed strategy-led style guides. Implemented brand messaging frameworks for cross-functional teams.
T

Creative Content Creator

Tuft & NeedleJan 2020 - Jan 2022 • 2 yrs 1 moConcepted and executed on-brand deliverables for T&N and SSB. Created content for video, retail, e-commerce, advertising, packaging, and UX. Lead creative on new products from conception to launch.
S

Content Writer

SIGNAL.csk Brand PartnersJan 2018 - Jan 2020 • 2 yrs 1 moCompleted deliverables across web and print for advertising, marketing, product, and brand guidance. Facilitated copy for hospitality, leadership, and technology clients. Produced clear, cohesive, concise, and effective copy for campaigns across print and digital channels to increase client engagement, brand recognition and business goals. Worked with graphic designers to develop brand and marketing concepts.
C

Content Manager

Cavalry HQJan 2016 - Jan 2018 • 2 yrs 1 moManaged a team of ~30 freelance writers across 12+ time zones. Created workflow and documentation for client-side onboarding. Briefed, managed and edited campaigns.
R

Founder & Content Creator

Reign ContentJan 2015 - Jan 2018 • 3 yrs 1 moCreated a collective of freelance content professionals to support and grow our knowledge base and client services. Focus on copywriting and content creation serving small-medium businesses.
A

Content Strategist

Agence LuxuryJan 2014 - Jan 2016 • 2 yrs 1 moCreated, implemented, and managed strategic content for luxury clients. Content creation, blog management and social media management for luxury travel for sister company Luxe in a City.
O

Content Producer

OnboardOnlineJan 2013 - Jan 2014 • 1 yr 1 moProduced content for a global yachting media site, increased engagement on social media, mailer management, online editorial, events and marketing.

Education

F

Falmouth University

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.