Lauren Harris

With a BBA in Marketing from the University of Georgia and certifications in Web Page Design, Graphic Design, and Front-End Web Development, this professional has a diverse skill set. I founded Lo & Co Creative LLC, offering web management, design, and e-commerce solutions. At VMware, I led the redesign and relaunch of the careers website, achieving a 57% increase in site visitors. My role at Elaine Sterling Institute involved digital creative assets and social media strategy, resulting in increased brand awareness and sales. With a passion for design and technology, this individual brings a unique blend of creativity and strategic thinking to their work.

Projects

VMware Careers Site Redesign

he reimagined VMware Careers Site launched on February 6, 2023, as part of the Candidate Experience initiative within Talent Acquisition. The new and improved site boasts an accessible-first design, 55 new content pages, improved site navigation, and English, Japanese, and Chinese versions. Highlights of the refreshed site include a more inclusive design, information on how VMware’s latest products and solutions are enabling businesses to be digitally smart, interview tips for job seekers, VMware team overviews, and an update on the company’s VMware 2030 agenda — a decade long commitment to building a more sustainable, equitable and secure world. This was a significant achievement where I led more than 50 people to come together to contribute to talent market research, accessibility audits, development, testing, and communications. Enterprise-Level Design User Research Web Development Prototyping FigmaSee More

Elaine Sterling Skincare Redesign

Elaine Sterling is an Atlanta-based licensed esthetician who developed a results-driven skincare line. Motivated by her mission to “Do No Harm”, Elaine used her 20+ years of experience working with clients and their skin issues to create a truly supportive cosmeceutical skincare line that would uphold the integrity of the skin. Elaine Sterling Skincare wanted to undertake a complete overhaul of the skincare E-commerce website with the goal of being elegant, yet approachable. Website Refresh E-Commerce Development WordPress Website ManagementSee More

Journey Brave Website

Journey Brave Creative is a content-creation company in Atlanta, owned and operated by award-winning creative Jonathan Banks. Hired to bring the vision of this story-telling mastermind to life, Lo & Co Creative transformed JB’s website into a showcase of his various disciplines through a modern, stream-lined creation designed with his unique abilities in mind.See More

Work History

Founder

Lo & Co Creative LLCAt Lo & Co, we help small businesses achieve their digital dreams by making a BIG impact in the digital space. Whether we are working on small website fixes or building your dream website, Lo & Co is here to make a website as unique as you! We offer the following services: *Monthly Web Management - Perfect for our Solopreneurs and owners without a full-time designer. *Part Of The Team - Temporary set hands for when designers go on leave or there are too many projects to hand *Responsive Website Design - We will take your brand identity and translate it to your web presence. *E-Commerce Website Design - Your E-Commerce website is not just your virtual storefront, its your first impression for future customers.

Website Designer | Product Designer | Project Management | Employment Brand Team | Marketing

VMwareJun 2021 - Dec 2023 • 2 yrs 7 mosAs a Website Designer, I oversaw the creative design and content strategy of careers.vmware.com, and VMwares Talent Acquisition online recruitment tools to increase candidate awareness of VMware as an employer of choice within the technology industry. Responsibilities * Oversee the VMware Careers website operation with particular attention to design, content, and site maintenance * Redesign, project manage, and relaunch the VMware Careers website to show a more evolved brand direction and first-ever accessible-first designed career site, an achievement that meets global WCAG (Web Content Accessibility Guidelines) 2.1 * Led and project-managed the redesign and relaunch of the VMware Careers website to show a more evolved brand direction and accessibility *Develop and implement strategies that improve candidates user experiences on the VMware Careers website based on data collection and synthesis *Create visually stunning, intuitive, and responsive user interfaces *Develop interactive prototypes and wireframes to visualize and communicate design concepts effectively. Iterate and refine designs based on feedback and user testing. *Planned, conducted, and analyzed user testing sessions to validate and refine UI/UX design choices *Prioritize accessibility in design, ensuring that all users, including those with disabilities, can navigate the website *Create and maintain detailed design documentation, style guides, and asset libraries for UI/UX components. *Design and implement medium to complex flows, screens, and components at a high-quality bar with minimal oversight Professional Highlights * 57% increase in the total number of Users (people) visiting the VMware Careers website in 1 year (2021-2022) * 65% increase in the total number of New Users (people) vision the VMware Careers website in 1 year (2021-2022) *Increased session duration on the VMware Careers website quarter over quarter * Recipient of the 2022 Talent Acquisition Aspire Our Best Award

Digital Design & Social Media

Elaine Sterling InstituteSep 2019 - Sep 2020 • 1 yr 1 moResponsible for the digital creative assets, strategic conception and art direction of all marketing material for The Elaine Sterling Institute, Esthetique Day Spa, The Spa at ESI, and Elaine Sterling Skin Care *Responsible for planning, implementing, managing, and monitoring social media strategy to increase brand awareness, improve marketing efforts and increase sales *Redesigned developed and launched a website for The Elaine Sterling Institute to increase student enrolled by creating a more readable and user-friendly experience *Redesigned the Elaine Sterling Skincare website to create a more usable and delightful experience resulting in an increase in traffic and sales within the first month of release *Updated the Estethetique Skin Spa website, which increased bookings to the spa through more effortless user experience and clearly defined services.

Graphic Designer Intern

The Creative CircusMay 2019 - Jul 2019 • 3 mos*Responsible for strategic conception and art direction of the Fall Portfolio Review *Animated invitations *Website and social media banners *Printed collateral (map, table tents, name tags, etc.) *Decorative chalkboard design *Design of printed collateral for Grad and incoming students *Design of marketing collateral for the website

Education

The Creative Circus

Certificate, Interactive Graphic Design

General Assembly

Certification, Front-End Web Development2023

The University of Georgia

Bachelors of Business Administration, Marketing2008 - 2012

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