Lauren Thomas

Copywriter • Content Marketing Manager • Growth Marketing Manager • Los Angeles, CA, US

Messaging Strategy

Go-to-market Strategy

Cross-functional collaboration

Customer Analytics

A/B Testing

Figma

Adobe Creative Suite

SEO

Trend Forecasting

Reels

Content Management

Community Management

Emails

Creative Direction

Shopify

Video Ad Campaigns

User Personas

Content Development

Marketing Analytics

Klaviyo

Pinterest Ads

Integrated Marketing

Brand Management

Mobile Marketing

Instagram Ads

SMS Marketing

Digital Marketing

Marketing

Advertising

Creative Marketing

Customer Relationship Management

Paid Ads

Content Creation

Content Strategy

Web3

Data Analysis

UX Writing

Available for hire fromNegotiable

Contracts

Senior Copywriter & Content Strategist

Strategy-obsessed marketer with 7+ years of marketing experience and a proven track record of driving business growth through the development and execution of integrated, end-to-end marketing strategies. I’ve spent the past three years driving brand awareness and growth at Venmo.

Work History

Content Strategist & Senior Copywriter

VenmoContent Marketing Strategy: - Led the development and execution of integrated marketing plans across web, paid, social, lifecycle, resulting in over 520k net new users. - Planned and implemented content for social media, working with influencer networks to help grow TikTok following to over 1.1M followers, becoming the platform’s most-followed FinTech brand. - Secured resourcing, drafted creative briefs, and managed end-to-end production of photo and video marketing materials, implementing production budgets of $800k+. Brand Messaging & Growth: - Crafted paid ads, social media posts, videos, emails, and web landing pages that regularly reached 84 million active users, with projects driving >50% of the Venmo marketing team’s margin. - Developed compelling product value propositions and brand messaging frameworks, conducting audience testing to improve messaging by 23% across categories. - Tracked and analyzed campaign performance data across paid, organic, and owned channels, identifying areas for improvement and optimizing for a positive marketing margin of >7%. Cross-Functional Collaboration: - Managed projects across teams, collaborating with Product, Legal, Communications, User Research, Creative, Copywriting, and Graphic Design to achieve KPIs.

Sr. Copywriter & Dept. Director

MuteSixJan 2020 - Sep 2021 • 1 yr 9 mosCreative Content Execution: - Successfully managed a portfolio of over 65 clients at a leading digital ad agency, crafting diverse marketing materials including emails, landing pages, video scripts, paid social, and SMS. - Developed strategic messaging for a diverse range of brands and audiences, ensuring deliverables consistently met or exceeded performance targets, driving over $20M in client revenue. - Managed cross-functional collaboration with graphic designers, video editors, and campaign managers to ensure timely delivery and adherence to project scope.

Features Contributor, Writer At Large, Writing Fellow

Onion, Inc.Jan 2017 - Jan 2020 • 3 yrs 1 moContent Creation: - Wrote satirical articles, video scripts, and web content for The Onion and ClickHole. - Regularly created content to be shared across owned social platforms.

Education

University of California, Berkeley

Bachelor of Arts - BA, Psychology

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