Top Talent like Lauren are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Lauren Thomas

Copywriter
Content Marketing Manager
Growth Marketing Manager
Los Angeles, CA, US
Messaging Strategy
Go-to-market Strategy
Cross-functional collaboration
Customer Analytics
A/B Testing
Figma
Adobe Creative Suite
SEO
Trend Forecasting
Reels
Content Management
Community Management
Emails
Creative Direction
Shopify
Video Ad Campaigns
Brand Identity
User Personas
User Flows
Facebook Ads
Content Development
Influencer Marketing
Marketing Analytics
Klaviyo
Pinterest Ads
Integrated Marketing
Brand Management
Mobile Marketing
Instagram Ads
SMS Marketing
Digital Marketing
Marketing
Advertising
Creative Marketing
Social Media Marketing
Customer Relationship Management
Social Media
Content Creation
Content Strategy
Web3
AI
Data Analysis
UX Writing
Available for hire fromNegotiable
Contracts
Senior Copywriter & Content Strategist
Strategy-obsessed marketer with 7+ years of marketing experience and a proven track record of driving business growth through the development and execution of integrated, end-to-end marketing strategies. I’ve spent the past three years driving brand awareness and growth at Venmo.

Work History

V

Content Strategist & Senior Copywriter

VenmoContent Marketing Strategy: - Led the development and execution of integrated marketing plans across web, paid, social, lifecycle, resulting in over 520k net new users. - Planned and implemented content for social media, working with influencer networks to help grow TikTok following to over 1.1M followers, becoming the platform’s most-followed FinTech brand. - Secured resourcing, drafted creative briefs, and managed end-to-end production of photo and video marketing materials, implementing production budgets of $800k+. Brand Messaging & Growth: - Crafted paid ads, social media posts, videos, emails, and web landing pages that regularly reached 84 million active users, with projects driving >50% of the Venmo marketing team’s margin. - Developed compelling product value propositions and brand messaging frameworks, conducting audience testing to improve messaging by 23% across categories. - Tracked and analyzed campaign performance data across paid, organic, and owned channels, identifying areas for improvement and optimizing for a positive marketing margin of >7%. Cross-Functional Collaboration: - Managed projects across teams, collaborating with Product, Legal, Communications, User Research, Creative, Copywriting, and Graphic Design to achieve KPIs.
M

Sr. Copywriter & Dept. Director

MuteSixJan 2020 - Sep 2021 • 1 yr 9 mosCreative Content Execution: - Successfully managed a portfolio of over 65 clients at a leading digital ad agency, crafting diverse marketing materials including emails, landing pages, video scripts, paid social, and SMS. - Developed strategic messaging for a diverse range of brands and audiences, ensuring deliverables consistently met or exceeded performance targets, driving over $20M in client revenue. - Managed cross-functional collaboration with graphic designers, video editors, and campaign managers to ensure timely delivery and adherence to project scope.
O

Features Contributor, Writer At Large, Writing Fellow

Onion, Inc.Jan 2017 - Jan 2020 • 3 yrs 1 moContent Creation: - Wrote satirical articles, video scripts, and web content for The Onion and ClickHole. - Regularly created content to be shared across owned social platforms.

Education

U

University of California, Berkeley

Bachelor of Arts - BA, Psychology

Similar Pangeans

Sophie Dare

Managing your small business's content + projects | Agency, in-house, tech startup, and freelance experience | Chicago Based
Content Marketing • Social Media Marketing • Project Management • 6 years of exp. • Chicago, IL, US

Juliana Raynor

Marketing Expert and Social Media Manager | Elevating messages through creative strategy for content that captivates and converts.
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Maddie Wilson

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Social Media Marketing • Creative & Brand Strategy • Content Marketing • 5 years of exp. • SF, CA, US

Raina H.

Creative Strategist & Direct Response Copy | CRO, Paid Ads, & Meta
Social Media Marketing • 8 years of exp. • San Diego, CA, US

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Senior Copywriter & Content Strategist
Strategy-obsessed marketer with 7+ years of marketing experience and a proven track record of driving business growth through the development and execution of integrated, end-to-end marketing strategies. I’ve spent the past three years driving brand awareness and growth at Venmo.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Similar Pangeans

Sophie Dare

Managing your small business's content + projects | Agency, in-house, tech startup, and freelance experience | Chicago Based
Content Marketing • Social Media Marketing • Project Management • 6 years of exp. • Chicago, IL, US

Juliana Raynor

Marketing Expert and Social Media Manager | Elevating messages through creative strategy for content that captivates and converts.
Copywriting • Social Media Marketing • 5 years of exp. • Colts Neck, NJ, US

Maddie Wilson

Dynamic marketer with 6+ years in brand storytelling, social media, and content strategy. Focused on innovative, consumer-focused initiatives.
Social Media Marketing • Creative & Brand Strategy • Content Marketing • 5 years of exp. • SF, CA, US

Raina H.

Creative Strategist & Direct Response Copy | CRO, Paid Ads, & Meta
Social Media Marketing • 8 years of exp. • San Diego, CA, US

Top Talent like Lauren are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Lauren Thomas

Copywriter
Content Marketing Manager
Growth Marketing Manager
Los Angeles, CA, US
Messaging Strategy
Go-to-market Strategy
Cross-functional collaboration
Customer Analytics
A/B Testing
Figma
Adobe Creative Suite
SEO
Trend Forecasting
Reels
Content Management
Community Management
Emails
Creative Direction
Shopify
Video Ad Campaigns
Brand Identity
User Personas
User Flows
Facebook Ads
Content Development
Influencer Marketing
Marketing Analytics
Klaviyo
Pinterest Ads
Integrated Marketing
Brand Management
Mobile Marketing
Instagram Ads
SMS Marketing
Digital Marketing
Marketing
Advertising
Creative Marketing
Social Media Marketing
Customer Relationship Management
Social Media
Content Creation
Content Strategy
Web3
AI
Data Analysis
UX Writing
Available for hire fromNegotiable
Contracts

Work History

V

Content Strategist & Senior Copywriter

VenmoContent Marketing Strategy: - Led the development and execution of integrated marketing plans across web, paid, social, lifecycle, resulting in over 520k net new users. - Planned and implemented content for social media, working with influencer networks to help grow TikTok following to over 1.1M followers, becoming the platform’s most-followed FinTech brand. - Secured resourcing, drafted creative briefs, and managed end-to-end production of photo and video marketing materials, implementing production budgets of $800k+. Brand Messaging & Growth: - Crafted paid ads, social media posts, videos, emails, and web landing pages that regularly reached 84 million active users, with projects driving >50% of the Venmo marketing team’s margin. - Developed compelling product value propositions and brand messaging frameworks, conducting audience testing to improve messaging by 23% across categories. - Tracked and analyzed campaign performance data across paid, organic, and owned channels, identifying areas for improvement and optimizing for a positive marketing margin of >7%. Cross-Functional Collaboration: - Managed projects across teams, collaborating with Product, Legal, Communications, User Research, Creative, Copywriting, and Graphic Design to achieve KPIs.
M

Sr. Copywriter & Dept. Director

MuteSixJan 2020 - Sep 2021 • 1 yr 9 mosCreative Content Execution: - Successfully managed a portfolio of over 65 clients at a leading digital ad agency, crafting diverse marketing materials including emails, landing pages, video scripts, paid social, and SMS. - Developed strategic messaging for a diverse range of brands and audiences, ensuring deliverables consistently met or exceeded performance targets, driving over $20M in client revenue. - Managed cross-functional collaboration with graphic designers, video editors, and campaign managers to ensure timely delivery and adherence to project scope.
O

Features Contributor, Writer At Large, Writing Fellow

Onion, Inc.Jan 2017 - Jan 2020 • 3 yrs 1 moContent Creation: - Wrote satirical articles, video scripts, and web content for The Onion and ClickHole. - Regularly created content to be shared across owned social platforms.

Education

U

University of California, Berkeley

Bachelor of Arts - BA, Psychology

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.