Leighanna Flora

Social Media Marketing Specialist • Growth Marketing Manager • Raleigh, NC, US

Microsoft Powerpoint

Presentation Design

Slide Decks

Canva

Market Research

Available for hire fromNegotiable

Experienced Marketing Professional

I am an experienced marketing professional with extensive experience as a "jack of all trades" marketer. I have previous experience with presentation design, event strategy, content marketing, social media management, and market research. I have worked across several industries and am confident in my ability to be a fantastic asset to help your company grow! I am looking to utilize my diverse skillset and professional background to provide a fantastic client experience on Pangea, so let's talk about how we can work together!

Projects

Building Intelligence Group Membership Flyer

Work History

Sr. Growth Specialist

DeloitteMay 2022 - Sep 2022 • 4 mosProvided end-to-end sales and business development support, including relationship building/strengthening, competitive intelligence, private company research, and connectivity to other areas of the firm to drive relationships.

Discovery Rotational Program - Business

ABB Inc. Jul 2020 - May 2022 • 1 yr 11 mosRotation 1: Marketing Communications Specialist - Managed the creation of communication materials for internal lead generation initiatives directly resulting in sales of $100K+. - Performed monthly market research and developed accompanying report to support sales & marketing, creating an estimated cost savings of $17K+. - Crafted marketing collateral to be presented directly to major project stakeholders in relation to multi-million dollar opportunities. Rotation 2: Marketing and Program Manager - Developed standard documentation and data collection for Marketing Requirements Specification, Gate Process, and Transfer of Technology protocols. - Designed comprehensive training for sales professionals on Salesforce.com best practices to ensure data quality standards for reports and automated dashboards. Rotation 3: Marketing Specialist - Collaborated with senior management to execute major industry events, tradeshows, etc. with an emphasis on brand presence and development of customer relationships. - Strategized cross-functionally to design multi-platform marketing programs, social media campaigns, and advertisement placements.

Strategic Early Careers Program Assistant

ABB Inc. Oct 2019 - Jul 2020 • 9 mos- Acted as Talent Partner for LEAD Internship Program - Developed resources to encourage seamless onboarding/offboarding experience for both interns and managers. - Worked with hiring managers to develop best practices to foster a consistent hiring experience across business lines. - Supported curation and execution of professional development training and events for both LEAD Internship Program and Rotational Program. - Planned and executed 4-day professional development event consisting 40+ executive level interviews across 2 days to support the placement of 16 graduating rotational participants into full-time, post-program roles. Seamlessly transitioned F2F plans to virtual with ~30 days’ notice and a cost savings of $35K.

Education

NC State University

Bachelor's Degree, Business AdministrationSep 2015 - May 2019

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