Top Talent like Lenyx are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Lenyx Le

Creative & Brand Strategist •
Available for hire fromNegotiable
Contracts
Designer of Brand Experiences | Blending Marketing Strategy, Animation, and Visual Storytelling
CREATIVE BRIEF: The Creative Tribrid THE SYNOPSIS: I am a new breed of creative professional bringing the magic between artistic innovation and strategic marketing. I drive growth and personalized branding at Puremaven, breathing life into marketing campaigns through animation. My experience also includes graphic design work at Bookstr and visual development in a fashion organization. THE JOURNEY SO FAR: As a storyteller with a love for branding, I am currently pursuing dual degrees in Marketing (BBA) and Animation (BFA), along with certificates in Film Studies, Design & Creative Technologies, and Arts Management at UMass Amherst. My friends would describe me as having a unique sense of humor, coming up with crazy ideas that make sense, and surprising people with my unpredictability. THE AUDIENCE: • Advertising agencies seeking multidisciplinary talent who craft compelling narratives while understanding business objectives. • Design agencies welcoming visual storytellers who transform complex marketing concepts into engaging content. • Brands seeking innovators who develop data-informed campaigns while maintaining authentic, emotionally driven stories across all channels. THE CLUES: • The future of marketing needs analytical minds and creative souls—enter me, the creative tribrid. • 87% of consumers are drawn to personalized content, proving the need for targeted and authentic narratives. • 94% of consumers like brands they can emotionally connect with, highlighting the power of calculated yet creative storytelling. THE MESSAGING: I'm not a marketer who understands animation or an animator who knows marketing—I'm a creative tribrid who seamlessly integrates both worlds. THE MAGICAL POWERS: • Strategic Marketing & Brand Development • Animation & Motion Design • Visual Storytelling & Content Creation • Production & Direction THE INSPIRATION: • I love watching films and analyzing their cinematography to find ways to enhance visual storytelling and experience. • Going to museums and scrolling through social media are my favorite ways of getting artistic inspiration and understanding visual culture. • I strive to constantly grow and expand my skills by taking industry expert masterclasses in design and marketing. THE NEXT CHAPTER: Ready to transform your brand through tribrid magic? Let's connect at lenyxlananh@gmail.com

Work History

P

Marketing and Growth Associate

PuremavenI led creative strategy and visual brand development for an innovative wellness online platform, earning recognition as the company's "Brand Protector"for exceptional brand understanding and execution. Key Achievements: • Spearheaded multimedia content creation across platforms, including animated hype reels for VIP clients, resulting in enhanced client engagement and brand storytelling • Revolutionized brand visual consistency by establishing and implementing design standards across all content channels • Conceptualized and executed high-impact seasonal campaigns for Black Friday and Christmas, combining strategic marketing with compelling visuals • Produced and animated the company's 2025 New Year campaign, including custom video content optimized for YouTube and email marketing • Elevated brand presence through strategic redesign of company website covers and Instagram feed aesthetics • Streamlined company's digital asset management system, improving operational efficiency and brand consistency Technical Highlights: • Content Creation: LinkedIn/Instagram Reels, animated promotional videos, campaign visuals • Platform Expertise: Social media management, website design, email marketing • Project Management: Digital asset organization, brand guidelines implementation • Creative Direction: Visual standardization, brand identity maintenance
I

Teaching Assistant

Isenberg School of Management, UMass AmherstServes as an academic mentor and evaluator for SCH-MGMT 200 - Career and Professional Development, a crucial course supporting students in developing essential career competencies and professional skills. Key Responsibilities: • Evaluates and provides detailed feedback on 60+ weekly student assignments, ensuring thorough understanding of professional development concepts • Mentors students on critical career-building elements including resume writing, interview preparation, and professional networking strategies • Facilitates student learning in personal branding, social media presence, and professional communication • Collaborates with professors to enhance course delivery and student engagement • Provides individualized guidance to students both during and outside class hours Impact: • Contributes to students' professional growth through consistent, constructive feedback • Leverages personal experience in marketing and creative fields to provide real-world insights • Maintains high standards of academic evaluation while fostering a supportive learning environment
U

Student Administrative Assistant

University of Massachusetts AmherstServes as a front-line representative at UMass Amherst's Campus Center, a dynamic hub facilitating daily foot traffic of 30,000+ students and hosting numerous campus events, conferences, and activities. Key Responsibilities: • Provides exceptional customer service to 20+ daily visitors, offering comprehensive assistance with wayfinding, inquiries, and problem resolution • Manages secure key distribution system for multiple event spaces, ensuring proper room allocation and usage • Operates lost-and-found system, processing approximately 30 items daily with detailed documentation and efficient return procedures • Contributes to the smooth operation of campus events, conferences, and daily activities • Maintains security protocols for the Campus Center's diverse facilities, including the UMass Hotel and Blue Wall
U

Marketing Team Member

UMass Fashion OrganizationOct 2022 - Jun 2024 • 1 yr 9 mosContributed to the visual storytelling and creative direction of UMass Amherst's premier fashion organization, bridging historical art references with contemporary fashion narratives. Key Responsibilities: • Conducted in-depth art historical research to develop cohesive visual themes that aligned fashion show concepts with relevant artistic movements • Created compelling visual assets including mood boards and collages for the organization's fashion documentary and runway shows • Conceptualized innovative video transitions and title sequence designs to enhance production value • Collaborated with team members to translate artistic inspiration into actionable creative direction Impact: • Strengthened narrative cohesion between historical art references and modern fashion presentations • Elevated production quality through strategic visual development • Contributed to the organization's growing reputation as UMass Amherst's fashion hub
H

Writer

Her Campus UMass AmherstSep 2022 - May 2024 • 1 yr 9 mosContributed compelling articles addressing contemporary issues, lifestyle trends, and cultural commentary for a Gen Z audience, with a focus on mental health, fashion, and Asian representation. Key Responsibilities: • Authored bi-weekly articles exploring intersections of fashion and culture. • Incorporated editorial feedback to enhance article quality and maintain publication standards • Pitched original story concepts addressing trending topics Impact: • Provided actionable lifestyle insights for college-aged readers • Contributed to the platform's mission of authentic Gen Z storytelling
B

Graphic Design Intern

BookstrJun 2023 - Aug 2023 • 3 mosCreated engaging visual content that translated literary journalism into accessible social media narratives for a digital platform uniting 1.5M+ readers at the intersection of book and pop culture, contributing to the platform's mission of building community through shared reading experiences. Key Responsibilities: • Designed compelling Instagram carousels and stories that transformed long-form articles into visually digestible content • Developed visual content commemorating significant literary dates and cultural moments • Translated complex literary topics into engaging social media graphics • Contributed to the platform's visual storytelling strategy

Education

I

Isenberg School of Management, UMass Amherst

Bachelor of Business Administration - BBA, Marketing2023 - 2025
U

University of Massachusetts Amherst

Bachelor of Business Administration - BBA, Marketing2023 - 2025
U

University of Massachusetts Amherst

Bachelor of Fine Arts - BFA, Animation, Interactive Technology, Video Graphics and Special Effects, Minor in Art History2021 - 2025
T

The Orme School

High School Diploma2018 - 2021

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Designer of Brand Experiences | Blending Marketing Strategy, Animation, and Visual Storytelling
CREATIVE BRIEF: The Creative Tribrid THE SYNOPSIS: I am a new breed of creative professional bringing the magic between artistic innovation and strategic marketing. I drive growth and personalized branding at Puremaven, breathing life into marketing campaigns through animation. My experience also includes graphic design work at Bookstr and visual development in a fashion organization. THE JOURNEY SO FAR: As a storyteller with a love for branding, I am currently pursuing dual degrees in Marketing (BBA) and Animation (BFA), along with certificates in Film Studies, Design & Creative Technologies, and Arts Management at UMass Amherst. My friends would describe me as having a unique sense of humor, coming up with crazy ideas that make sense, and surprising people with my unpredictability. THE AUDIENCE: • Advertising agencies seeking multidisciplinary talent who craft compelling narratives while understanding business objectives. • Design agencies welcoming visual storytellers who transform complex marketing concepts into engaging content. • Brands seeking innovators who develop data-informed campaigns while maintaining authentic, emotionally driven stories across all channels. THE CLUES: • The future of marketing needs analytical minds and creative souls—enter me, the creative tribrid. • 87% of consumers are drawn to personalized content, proving the need for targeted and authentic narratives. • 94% of consumers like brands they can emotionally connect with, highlighting the power of calculated yet creative storytelling. THE MESSAGING: I'm not a marketer who understands animation or an animator who knows marketing—I'm a creative tribrid who seamlessly integrates both worlds. THE MAGICAL POWERS: • Strategic Marketing & Brand Development • Animation & Motion Design • Visual Storytelling & Content Creation • Production & Direction THE INSPIRATION: • I love watching films and analyzing their cinematography to find ways to enhance visual storytelling and experience. • Going to museums and scrolling through social media are my favorite ways of getting artistic inspiration and understanding visual culture. • I strive to constantly grow and expand my skills by taking industry expert masterclasses in design and marketing. THE NEXT CHAPTER: Ready to transform your brand through tribrid magic? Let's connect at lenyxlananh@gmail.com

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Lenyx are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Lenyx Le

Creative & Brand Strategist •
Available for hire fromNegotiable
Contracts

Work History

P

Marketing and Growth Associate

PuremavenI led creative strategy and visual brand development for an innovative wellness online platform, earning recognition as the company's "Brand Protector"for exceptional brand understanding and execution. Key Achievements: • Spearheaded multimedia content creation across platforms, including animated hype reels for VIP clients, resulting in enhanced client engagement and brand storytelling • Revolutionized brand visual consistency by establishing and implementing design standards across all content channels • Conceptualized and executed high-impact seasonal campaigns for Black Friday and Christmas, combining strategic marketing with compelling visuals • Produced and animated the company's 2025 New Year campaign, including custom video content optimized for YouTube and email marketing • Elevated brand presence through strategic redesign of company website covers and Instagram feed aesthetics • Streamlined company's digital asset management system, improving operational efficiency and brand consistency Technical Highlights: • Content Creation: LinkedIn/Instagram Reels, animated promotional videos, campaign visuals • Platform Expertise: Social media management, website design, email marketing • Project Management: Digital asset organization, brand guidelines implementation • Creative Direction: Visual standardization, brand identity maintenance
I

Teaching Assistant

Isenberg School of Management, UMass AmherstServes as an academic mentor and evaluator for SCH-MGMT 200 - Career and Professional Development, a crucial course supporting students in developing essential career competencies and professional skills. Key Responsibilities: • Evaluates and provides detailed feedback on 60+ weekly student assignments, ensuring thorough understanding of professional development concepts • Mentors students on critical career-building elements including resume writing, interview preparation, and professional networking strategies • Facilitates student learning in personal branding, social media presence, and professional communication • Collaborates with professors to enhance course delivery and student engagement • Provides individualized guidance to students both during and outside class hours Impact: • Contributes to students' professional growth through consistent, constructive feedback • Leverages personal experience in marketing and creative fields to provide real-world insights • Maintains high standards of academic evaluation while fostering a supportive learning environment
U

Student Administrative Assistant

University of Massachusetts AmherstServes as a front-line representative at UMass Amherst's Campus Center, a dynamic hub facilitating daily foot traffic of 30,000+ students and hosting numerous campus events, conferences, and activities. Key Responsibilities: • Provides exceptional customer service to 20+ daily visitors, offering comprehensive assistance with wayfinding, inquiries, and problem resolution • Manages secure key distribution system for multiple event spaces, ensuring proper room allocation and usage • Operates lost-and-found system, processing approximately 30 items daily with detailed documentation and efficient return procedures • Contributes to the smooth operation of campus events, conferences, and daily activities • Maintains security protocols for the Campus Center's diverse facilities, including the UMass Hotel and Blue Wall
U

Marketing Team Member

UMass Fashion OrganizationOct 2022 - Jun 2024 • 1 yr 9 mosContributed to the visual storytelling and creative direction of UMass Amherst's premier fashion organization, bridging historical art references with contemporary fashion narratives. Key Responsibilities: • Conducted in-depth art historical research to develop cohesive visual themes that aligned fashion show concepts with relevant artistic movements • Created compelling visual assets including mood boards and collages for the organization's fashion documentary and runway shows • Conceptualized innovative video transitions and title sequence designs to enhance production value • Collaborated with team members to translate artistic inspiration into actionable creative direction Impact: • Strengthened narrative cohesion between historical art references and modern fashion presentations • Elevated production quality through strategic visual development • Contributed to the organization's growing reputation as UMass Amherst's fashion hub
H

Writer

Her Campus UMass AmherstSep 2022 - May 2024 • 1 yr 9 mosContributed compelling articles addressing contemporary issues, lifestyle trends, and cultural commentary for a Gen Z audience, with a focus on mental health, fashion, and Asian representation. Key Responsibilities: • Authored bi-weekly articles exploring intersections of fashion and culture. • Incorporated editorial feedback to enhance article quality and maintain publication standards • Pitched original story concepts addressing trending topics Impact: • Provided actionable lifestyle insights for college-aged readers • Contributed to the platform's mission of authentic Gen Z storytelling
B

Graphic Design Intern

BookstrJun 2023 - Aug 2023 • 3 mosCreated engaging visual content that translated literary journalism into accessible social media narratives for a digital platform uniting 1.5M+ readers at the intersection of book and pop culture, contributing to the platform's mission of building community through shared reading experiences. Key Responsibilities: • Designed compelling Instagram carousels and stories that transformed long-form articles into visually digestible content • Developed visual content commemorating significant literary dates and cultural moments • Translated complex literary topics into engaging social media graphics • Contributed to the platform's visual storytelling strategy

Education

I

Isenberg School of Management, UMass Amherst

Bachelor of Business Administration - BBA, Marketing2023 - 2025
U

University of Massachusetts Amherst

Bachelor of Business Administration - BBA, Marketing2023 - 2025
U

University of Massachusetts Amherst

Bachelor of Fine Arts - BFA, Animation, Interactive Technology, Video Graphics and Special Effects, Minor in Art History2021 - 2025
T

The Orme School

High School Diploma2018 - 2021

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.