Top Talent like Lerato are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Lerato Ndobo

Social Media Marketing Specialist
Vereeniging, GP, ZA
Microsoft Teams
Business Administration
Virtual Assistant
Travel Planning
Zoom
Calednly
Notion
Time Management
Administrative Support
Microsoft Outlook
Office Administration
Slack
Trello
Available for hire fromNegotiable
Contracts
Social Media Strategist | Marketing Enthusiast
With a strong foundation in business and marketing, I am currently pursuing a Bachelor of Commerce at IIE Varsity College, having previously completed a Higher Certificate in Business Principal and Practice. My professional journey began with the Spirit of Youth Programme at GIBS Business School, where I engaged in research and analysis of South Africa's socio-economic landscape. I gained practical experience as a Sales Representative at Refinery, honing my customer service and inventory management skills. My passion for digital marketing led me to an internship with Girls in Marketing, where I developed expertise in content creation and social media management. Currently, I serve as a Social Media Strategist at Back'd, crafting strategies to boost brand engagement. My diverse experiences have equipped me with a comprehensive understanding of marketing dynamics and a commitment to driving impactful brand narratives.

Projects

Social Media management portfolio

Projects Content Strategy For Back’d, I developed a content strategy focused on engaging African tech entrepreneurs and startups. This included creating buyer personas, conducting competitive research (e.g., Hoaq.co), and crafting a content calendar to highlight financial literacy and Back’d’s services. I optimized social media strategies for platform-specific engagement, ensuring consistent branding and audience relevance. Additionally, I monitored trends and metrics to refine content performance and drive results. Social Media Audit I conducted a social media audit for Back’d, analyzing platform performance, engagement, and brand alignment. While strengths included visual consistency, gaps were identified in content diversity and audience engagement. Competitor analysis, including Hoaq.co, revealed opportunities for improvement. Key recommendations included optimizing posting schedules, enhancing call-to-actions, and introducing educational and success-story content to better engage the target audience.See More

Work History

B

Social Media Strategist and Content Creation

Back'dResponsible for developing and implementing social media strategies to enhance brand awareness and engagement. Create and manage content across various platforms to align with marketing goals.
G

Digital Marketing Internship Programme

Girls in MarketingSep 2024 - Sep 2024 • 1 moParticipated in a digital marketing internship program, gaining hands-on experience in marketing strategies, content creation, and social media management.
R

Sales Representative (Casual)

RefineryDec 2023 - Jan 2024 • 2 mosStock taking and management. Assisting customers in selection of merchandise. Providing customers with information on products, materials, and functionality. Assisting with customer service inquiries. Maintains store appearance, assists in processing and replenishing merchandise.
G

Spirit of Youth Programme

Gordon Institute of Business Science- University of PretoriaMar 2020 - Oct 2020 • 8 mosConducted research and analysis on the social, economic, and political landscape of South Africa. Identified and analyzed key issues facing South Africa and explored potential solutions beyond conventional approaches. Monitored and evaluated the impact of the project and communicated the results to relevant stakeholders. Identified and shared information about education, professional, and social opportunities available in South Africa. Promoted the value and benefits of volunteerism to individuals, communities, and organizations. Monitored progress towards the vision and adjusted strategies as needed to achieve the desired outcomes.

Education

I

IIE Varsity College

Bachelor of Commerce - BCom, Business, Management, Marketing, and Related Support Services2023 - 2026
I

IIE Varsity College

Higher Certificate, Business Principal and practice2022
G

GIBS Business School (Gordon Institute of Business Science)

2020

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Social Media Strategist | Marketing Enthusiast
With a strong foundation in business and marketing, I am currently pursuing a Bachelor of Commerce at IIE Varsity College, having previously completed a Higher Certificate in Business Principal and Practice. My professional journey began with the Spirit of Youth Programme at GIBS Business School, where I engaged in research and analysis of South Africa's socio-economic landscape. I gained practical experience as a Sales Representative at Refinery, honing my customer service and inventory management skills. My passion for digital marketing led me to an internship with Girls in Marketing, where I developed expertise in content creation and social media management. Currently, I serve as a Social Media Strategist at Back'd, crafting strategies to boost brand engagement. My diverse experiences have equipped me with a comprehensive understanding of marketing dynamics and a commitment to driving impactful brand narratives.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Lerato are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Lerato Ndobo

Social Media Marketing Specialist
Vereeniging, GP, ZA
Microsoft Teams
Business Administration
Virtual Assistant
Travel Planning
Zoom
Calednly
Notion
Time Management
Administrative Support
Microsoft Outlook
Office Administration
Slack
Trello
Available for hire fromNegotiable
Contracts

Projects

Social Media management portfolio

Projects Content Strategy For Back’d, I developed a content strategy focused on engaging African tech entrepreneurs and startups. This included creating buyer personas, conducting competitive research (e.g., Hoaq.co), and crafting a content calendar to highlight financial literacy and Back’d’s services. I optimized social media strategies for platform-specific engagement, ensuring consistent branding and audience relevance. Additionally, I monitored trends and metrics to refine content performance and drive results. Social Media Audit I conducted a social media audit for Back’d, analyzing platform performance, engagement, and brand alignment. While strengths included visual consistency, gaps were identified in content diversity and audience engagement. Competitor analysis, including Hoaq.co, revealed opportunities for improvement. Key recommendations included optimizing posting schedules, enhancing call-to-actions, and introducing educational and success-story content to better engage the target audience.

Work History

B

Social Media Strategist and Content Creation

Back'dResponsible for developing and implementing social media strategies to enhance brand awareness and engagement. Create and manage content across various platforms to align with marketing goals.
G

Digital Marketing Internship Programme

Girls in MarketingSep 2024 - Sep 2024 • 1 moParticipated in a digital marketing internship program, gaining hands-on experience in marketing strategies, content creation, and social media management.
R

Sales Representative (Casual)

RefineryDec 2023 - Jan 2024 • 2 mosStock taking and management. Assisting customers in selection of merchandise. Providing customers with information on products, materials, and functionality. Assisting with customer service inquiries. Maintains store appearance, assists in processing and replenishing merchandise.
G

Spirit of Youth Programme

Gordon Institute of Business Science- University of PretoriaMar 2020 - Oct 2020 • 8 mosConducted research and analysis on the social, economic, and political landscape of South Africa. Identified and analyzed key issues facing South Africa and explored potential solutions beyond conventional approaches. Monitored and evaluated the impact of the project and communicated the results to relevant stakeholders. Identified and shared information about education, professional, and social opportunities available in South Africa. Promoted the value and benefits of volunteerism to individuals, communities, and organizations. Monitored progress towards the vision and adjusted strategies as needed to achieve the desired outcomes.

Education

I

IIE Varsity College

Bachelor of Commerce - BCom, Business, Management, Marketing, and Related Support Services2023 - 2026
I

IIE Varsity College

Higher Certificate, Business Principal and practice2022
G

GIBS Business School (Gordon Institute of Business Science)

2020

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.