Lily Roblin

Growth Product Manager

Austin, TX, US

Notion

SQL

JIRA

Jira

User Research

G Suite

Available for hire fromNegotiable

Fractional Growth PM & Product Strategy Consultant | CRO, A/B Testing, Funnel Optimization

Growth-focused Product Strategy consultant and Fractional Growth PM who helps growth-stage teams improve conversion metrics quickly while protecting user experience. Experienced at Indeed leading OKR-driven, conversion-centric product vision, experimentation frameworks, outreach optimization, and global funnel/market growth work—delivering measurable lifts including +$200M in annualized incremental revenue and multiple double-digit conversion improvements. Also serves as Founding Product Advisor for a wine recommendation startup, building funnel strategy and a user insights program to drive retention and onboarding success.

Work History

Product Strategy Consultant

Theodora — Wine Recommendation Startup● Foundational funnel & product strategy: Guided design principles for funnel end-to-end, including landing page and funnel information architecture, achieving 75% funnel completion for new users upon app launch. ● User research program: Built and launched a Founding User Insights Program: monthly qualitative survey cadence seeded by a 30-user pilot, generating structured user feedback directly tied to roadmap initiatives and increasing early adopter retention. ● Competitive analysis: Conducted competitive UX teardown of Vivino — screen-by-screen onboarding, search, and taste profile flows — surfacing differentiation opportunities and product gaps for Theodora's positioning in market.

Group Product Manager

IndeedJan 2022 - Jan 2025 • 3 yrs 1 mo● Product vision & OKRs: Led conversion-focused vision & strategy for core product suite; guided team of 3-5 PMs against OKRs. Consistently delivered lifts in conversion rates and quality data collection across the funnel. ● Outreach optimization: Redesigned candidate outreach ranker, lifting employer outreach by >12% in a single quarter and overall hire rates by 5% — result of structured hypothesis testing and rapid A/B iteration. ● Experimentation framework: Built cross-team experimentation framework adopted by incubator & partner teams for LLM-powered job description generation, monetized features, and personalized recommendations.

Product Lead & Senior Product Manager (L3)

IndeedJan 2017 - Jan 2021 • 4 yrs 1 mo● Core funnel migration: Orchestrated technical migration and funnel redesign across 17 product teams — lifting conversion 10% globally, generating +$200M in annualized incremental revenue. Led experiment design, prioritization, and cross-functional alignment. ● Segmentation & A/B testing: Achieved C-suite buy-in on market segmentation strategy; delivered +13% lift in jobs with hire signal in key verticals via A/B tests and architectural adoption. ● Global growth markets: Built multi-product experimentation roadmap for 15 international growth markets — delivering lifts in account creation and paid conversion across locales via market behavior clustering and targeted testing.

Education

Moravian University

B.A., Economics & Environmental Policy

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