Top Talent like Lindsay are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Lindsay Smith, MBA

Growth Marketing Manager •
Print Design
Product Marketing
Integrated Marketing
Customer Experience
Management Consulting
Process Improvement
Entrepreneurship
Creative Direction
Business Plans
Visual Merchandising
Sales Management
Sales
Collaboration
Account Management
Business Development
International Business
Business Strategy
Digital Strategy
Content Creation
Brand Identity
Content Strategy
Event Marketing
Brand Management
Brand Strategy
Digital Marketing
Social Media Marketing
Marketing
Available for hire fromNegotiable
Contracts
MBA | Global Sales & Marketing Leader | Expert in Brand Growth & Campaign Management
Global sales and marketing professional with 15+ years of experience driving brand growth and exceeding targets. Proven ability to manage multi-million-dollar campaigns, build high-performing teams, and navigate diverse markets in highly regulated industries (including tobacco, aerospace, and defense). Deep expertise in developing brand strategies, increasing brand awareness, and optimizing omni-channel campaigns across global markets.

Projects

Branding for Heritage Spirit

Completed naming conventions and logo design for Heritage Spirit

Work History

W

Global Account Executive

WireMasters• Manage global customers, primarily in the aerospace, defense, and automotive industries, including Fortune 500 companies, including all aspects of the sales cycle from prospecting and qualification, to closing and relationship management. • Demonstrate adaptability and cultural awareness through clear written and verbal communication and emotional intelligence with key clients across North and South America, Asia, Africa, and Australia.
A

Senior Manager Consumer Marketing Brand Development

American Snuff Company, LLCOct 2021 - Jun 2022 • 9 mos• Orchestrated a multi-million-dollar integrated promotion and brand sweepstakes for Grizzly’s ’20 Year Blowout’, boosting national awareness via effective omni-channel marketing strategies. • Pioneered key data for our four-person Traditional Oral Marketing Team’s Operating Plan, involving brands including Grizzly, Kodiak, Cougar, Camel SNUS and Grizzly SNUS. • Spearheaded national packaging initiatives boosting market share and spurring revenue growth. • Supervised digital and print media strategies along with retail POS merchandising initiatives across 100,000 contracted retail locations nationwide. • Drove brand equity evolution and managed Grizzly’s social media increasing followers from ~9k to ~30k on Instagram and Facebook. • Oversaw PR efforts including cause marketing; managed communications about charitable gifts involving organizations like the American Red Cross.
A

Senior Brand Manager: Snus

American Snuff Company, LLCApr 2021 - Sep 2021 • 6 mos• Leveraged exceptional management skills to strategically grow the $100 million annual Camel and Grizzly SNUS business in the US significantly boosting profitability. • Successfully maintained a dominant market position with over 72% share for Camel SNUS while pioneering Grizzly SNUS in 3 test market states. • Crafted a national go-to-market strategy for Grizzly SNUS, leveraging consumer insights, data analysis, competitive metrics, supply chain optimization, and budget management. • Collaborated with agency partners to align brand plans; oversaw omni-channel strategies such as website content, direct mail campaigns, print ads, Retail Point of Sale marketing touchpoints, and digital marketing.
A

Lead Manager Consumer Marketing: Grizzly

American Snuff Company, LLCAug 2020 - Mar 2021 • 8 mos• Boosted Unique Redeemers of Mobile Coupons by 12%, leading to a 39.5% rise in total redeemers, and a 32.3% increase in gross redemption in 2020 versus 2019 through strategic coupon deployment. • Optimized digital strategies, resulting in a 15% increase in click-to-open rates, 2% rise in open rate, and a 9% growth in unique email openers to audience of over 350,000 adult consumers. • Managed an extensive consumer survey, collecting 14,000+ responses in six weeks. Used this data to boost web content and increase engagement on www.MyGrizzly.com.
R

Senior Manager Retail Planning & Shopper Activation

Reynolds American Inc.Dec 2019 - Jul 2020 • 8 mos• Scrutinized business prospects, strategizing recommendations for boost Grizzly brand’s digital touchpoints and content. This involved a $2.7M project, saving the brand over $329K. • Collaborated with brand teams, creative agencies, and various departments (legal, public relations, etc.) to build robust plans and tactics that amplify brand resources within regulatory confines.
R

Senior Division Manager

Reynolds American Inc.Mar 2016 - Dec 2019 • 3 yrs 10 mos• Instituted sales strategy driving Newport, Natural American Spirit, and Grizzly, volume increase of 9.5%, 33.8%, and 7.16% respectively over tenure as Senior Division Manager. • Prioritized profitable and underdeveloped brands, including emerging vaping products, leading to a remarkable 270% growth rate within four months compared to the first half of 2019. • Led a team of 9, expanding business across 1,100+ retail outlets in Tennessee. • Developed training programs and personal development plans, leading to two team promotions. Another member was transferred to the Vapor Channel Sales Force for outstanding performance. • Fostered robust relationships with channel partners through engagement, cooperation, honesty, and transparency. • Utilized metrics to track performance and maintain focus on business growth through key chain partners. • Analyzed business opportunities, created strategic solutions, and drove implementation through team members. • Utilized frequent, open, and honest two-way communication to ensure clarity and team buy-in.
R

Lead Manager Coaching & Development

Reynolds American Inc.Jan 2016 - Feb 2016 • 2 mos• Guided two division managers and three reports, achieving regional director’s objectives. • Fostered trust and credibility through balanced verbal and written feedback.
R

Account Manager

Reynolds American Inc.Nov 2011 - Dec 2015 • 4 yrs 2 mos• Directed a $192M annual business, boosting sales across 12 retail and 17 wholesale accounts. • Conceptualized and implemented innovative merchandising strategies for 12 retail chains. • Boosted efficiency during acquisition of Lorillard Tobacco by impacting VP-level decisions with strategic supply chain partnership suggestions. • Regularly conducted account reviews and created joint-goals with category buyers to drive alignment at all levels.
R

Territory Manager

Reynolds American Inc.Jun 2008 - Oct 2011 • 3 yrs 5 mos• Selected from over 500 Territory Managers in the Northeast Sales Area to represent at the National Association of Convenience Stores trade show in Chicago. • Exceeded targets in sales, development, and strategic marketing program execution. • Fostered outstanding relationships with both new prospects and existing customers.

Education

H

Haslam College of Business at the University of Tennessee

Master of Business Administration - MBA2017 - 2018
B

Babson College

Bachelor of Science (B.S.), Marketing & Entrepreneurship2004 - 2008

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
MBA | Global Sales & Marketing Leader | Expert in Brand Growth & Campaign Management
Global sales and marketing professional with 15+ years of experience driving brand growth and exceeding targets. Proven ability to manage multi-million-dollar campaigns, build high-performing teams, and navigate diverse markets in highly regulated industries (including tobacco, aerospace, and defense). Deep expertise in developing brand strategies, increasing brand awareness, and optimizing omni-channel campaigns across global markets.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Lindsay are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Lindsay Smith, MBA

Growth Marketing Manager •
Print Design
Product Marketing
Integrated Marketing
Customer Experience
Management Consulting
Process Improvement
Entrepreneurship
Creative Direction
Business Plans
Visual Merchandising
Sales Management
Sales
Collaboration
Account Management
Business Development
International Business
Business Strategy
Digital Strategy
Content Creation
Brand Identity
Content Strategy
Event Marketing
Brand Management
Brand Strategy
Digital Marketing
Social Media Marketing
Marketing
Available for hire fromNegotiable
Contracts

Projects

Branding for Heritage Spirit

Completed naming conventions and logo design for Heritage Spirit

Work History

W

Global Account Executive

WireMasters• Manage global customers, primarily in the aerospace, defense, and automotive industries, including Fortune 500 companies, including all aspects of the sales cycle from prospecting and qualification, to closing and relationship management. • Demonstrate adaptability and cultural awareness through clear written and verbal communication and emotional intelligence with key clients across North and South America, Asia, Africa, and Australia.
A

Senior Manager Consumer Marketing Brand Development

American Snuff Company, LLCOct 2021 - Jun 2022 • 9 mos• Orchestrated a multi-million-dollar integrated promotion and brand sweepstakes for Grizzly’s ’20 Year Blowout’, boosting national awareness via effective omni-channel marketing strategies. • Pioneered key data for our four-person Traditional Oral Marketing Team’s Operating Plan, involving brands including Grizzly, Kodiak, Cougar, Camel SNUS and Grizzly SNUS. • Spearheaded national packaging initiatives boosting market share and spurring revenue growth. • Supervised digital and print media strategies along with retail POS merchandising initiatives across 100,000 contracted retail locations nationwide. • Drove brand equity evolution and managed Grizzly’s social media increasing followers from ~9k to ~30k on Instagram and Facebook. • Oversaw PR efforts including cause marketing; managed communications about charitable gifts involving organizations like the American Red Cross.
A

Senior Brand Manager: Snus

American Snuff Company, LLCApr 2021 - Sep 2021 • 6 mos• Leveraged exceptional management skills to strategically grow the $100 million annual Camel and Grizzly SNUS business in the US significantly boosting profitability. • Successfully maintained a dominant market position with over 72% share for Camel SNUS while pioneering Grizzly SNUS in 3 test market states. • Crafted a national go-to-market strategy for Grizzly SNUS, leveraging consumer insights, data analysis, competitive metrics, supply chain optimization, and budget management. • Collaborated with agency partners to align brand plans; oversaw omni-channel strategies such as website content, direct mail campaigns, print ads, Retail Point of Sale marketing touchpoints, and digital marketing.
A

Lead Manager Consumer Marketing: Grizzly

American Snuff Company, LLCAug 2020 - Mar 2021 • 8 mos• Boosted Unique Redeemers of Mobile Coupons by 12%, leading to a 39.5% rise in total redeemers, and a 32.3% increase in gross redemption in 2020 versus 2019 through strategic coupon deployment. • Optimized digital strategies, resulting in a 15% increase in click-to-open rates, 2% rise in open rate, and a 9% growth in unique email openers to audience of over 350,000 adult consumers. • Managed an extensive consumer survey, collecting 14,000+ responses in six weeks. Used this data to boost web content and increase engagement on www.MyGrizzly.com.
R

Senior Manager Retail Planning & Shopper Activation

Reynolds American Inc.Dec 2019 - Jul 2020 • 8 mos• Scrutinized business prospects, strategizing recommendations for boost Grizzly brand’s digital touchpoints and content. This involved a $2.7M project, saving the brand over $329K. • Collaborated with brand teams, creative agencies, and various departments (legal, public relations, etc.) to build robust plans and tactics that amplify brand resources within regulatory confines.
R

Senior Division Manager

Reynolds American Inc.Mar 2016 - Dec 2019 • 3 yrs 10 mos• Instituted sales strategy driving Newport, Natural American Spirit, and Grizzly, volume increase of 9.5%, 33.8%, and 7.16% respectively over tenure as Senior Division Manager. • Prioritized profitable and underdeveloped brands, including emerging vaping products, leading to a remarkable 270% growth rate within four months compared to the first half of 2019. • Led a team of 9, expanding business across 1,100+ retail outlets in Tennessee. • Developed training programs and personal development plans, leading to two team promotions. Another member was transferred to the Vapor Channel Sales Force for outstanding performance. • Fostered robust relationships with channel partners through engagement, cooperation, honesty, and transparency. • Utilized metrics to track performance and maintain focus on business growth through key chain partners. • Analyzed business opportunities, created strategic solutions, and drove implementation through team members. • Utilized frequent, open, and honest two-way communication to ensure clarity and team buy-in.
R

Lead Manager Coaching & Development

Reynolds American Inc.Jan 2016 - Feb 2016 • 2 mos• Guided two division managers and three reports, achieving regional director’s objectives. • Fostered trust and credibility through balanced verbal and written feedback.
R

Account Manager

Reynolds American Inc.Nov 2011 - Dec 2015 • 4 yrs 2 mos• Directed a $192M annual business, boosting sales across 12 retail and 17 wholesale accounts. • Conceptualized and implemented innovative merchandising strategies for 12 retail chains. • Boosted efficiency during acquisition of Lorillard Tobacco by impacting VP-level decisions with strategic supply chain partnership suggestions. • Regularly conducted account reviews and created joint-goals with category buyers to drive alignment at all levels.
R

Territory Manager

Reynolds American Inc.Jun 2008 - Oct 2011 • 3 yrs 5 mos• Selected from over 500 Territory Managers in the Northeast Sales Area to represent at the National Association of Convenience Stores trade show in Chicago. • Exceeded targets in sales, development, and strategic marketing program execution. • Fostered outstanding relationships with both new prospects and existing customers.

Education

H

Haslam College of Business at the University of Tennessee

Master of Business Administration - MBA2017 - 2018
B

Babson College

Bachelor of Science (B.S.), Marketing & Entrepreneurship2004 - 2008

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.