Lindsey W.

Social Media Marketing Specialist • Content Marketing Manager • Copywriter • Austin, TX, US

Consulting

Business Strategy

Digital Strategy

Marketing Strategy

Brand Development

MailChimp

Visual Identity

Blog Writing

SEO

Branding

Content Writing

Content Planning

TikTok

Instagram

Content Creation

Search Engine Marketing

Canva

Graphic Design

Adobe Creative Suite

Copywriting

Digital Marketing

Email Marketing

Available for hire fromNegotiable

Contracts

Social Media & Brand Strategist

I'm a passionate marketing strategist with a diverse skill set that includes branding, graphic design, social media management, copywriting, and content creation. I help brands improve their online visibility and engage their audience. I'm passionate about delivering impactful, results-driven campaigns that enhance brand presence across various platforms.

Projects

Social Media Strategy, Content Creation, Management & Optimization

As the Social Media Strategist for Babestock Music Festival, I develop and execute a comprehensive social media strategy, continuously planning and scheduling content four weeks in advance. Responsibilities include creating engaging visuals and captions, managing campaigns, optimizing through analytics, and fostering community engagement to boost brand visibility, attract sponsorships, and drive ticket sales.See More

Social Media Template Design

I designed reusable Reels and carousels for ACTA Football to promote their residency camp, training methodology, and digital products while building consistent branding and credibility. These templates ensure a professional look across all content, featuring dynamic visuals, bold typography, and engaging layouts. I also created testimonial posts to highlight athlete success stories, reinforcing trust and ACTA’s elite reputation. The designs maximize engagement and adaptability for ongoing promotion.See More

10 Email Marketing Sequence for Health Supplement Brand

I developed an email marketing strategy for PureWell Supplements to improve customer retention, engagement, and conversions. This included designing a three-part email sequence—Welcome, Education, and Personalized Recommendations—using a friendly yet authoritative brand voice. I crafted compelling copy, selected brand-aligned visuals, and optimized layouts for readability and impact. The campaign strengthened brand trust, re-engaged lapsed customers, and increased repeat purchases, demonstrating the power of strategic email marketing in the health and wellness space.See More

Instagram Launch Social Media Campaign for Health Tech Company

This three-post Instagram spread introduces Diadia, a cutting-edge health platform that helps users discover their optimal biomarker pattern through personalized tracking. Designed to build anticipation for the upcoming launch, the campaign highlights key features like glucose monitoring, fitness readiness, and personalized nutrition insights. With a limited waitlist of just 25 spots, the posts create urgency, driving sign-ups for early access and positioning Diadia as the future of precision health.See More

Work History

Social Media & Brand Strategist

Babestock Music FestivalFreelancer- Craft tailored social media strategies that align with brand vision, driving growth and engagement across platforms like Instagram and TikTok. - Develop cohesive branding strategies, ensuring consistent voice, messaging, and visual identity across digital platforms, marketing materials, and events. - Create data-driven content calendars and campaigns, leveraging insights to maximize reach, engagement, and conversions while maintaining brand integrity. - Collaborate on brand storytelling through social media, website copy, and email marketing to create a strong, authentic connection with target audiences. - Analyze market trends and competitors to refine social strategies and identify opportunities for brand differentiation and growth.

Creative Marketing Specialist

Self-employedFreelancer- Executed marketing campaigns, enhancing brand visibility and driving sales through compelling sales copy and graphic design. - Created engaging promotional materials, including posters and social media graphics, to support marketing efforts. - Managed multiple projects, meeting tight deadlines while maintaining high-quality standards. - Utilized Adobe Creative Suite and Canva for visual content creation.

Education

Texas A&M University

Bachelor of Science - BS, Biology, General2015 - 2019

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