Ljubomir Bardžić

UI/UX Design

Web Development

Available for hire fromNegotiable

Contracts

Principal Product Designer & Webflow Developer

With a background in Industrial Product Design from the School of Design in Belgrade, I have been a Freelance Product Designer since 2014, specializing in app and website design for tech startups. My expertise extends to Webflow development, where I have crafted engaging digital experiences. As a Principal Product Designer & Webflow Developer at Provenance, I designed five Gen AI tools, significantly boosting user adoption and organic search traffic. At A.Team, I hold the Founding A.Teamer status, reflecting my role as a top-tier freelancer on this exclusive platform. My tenure at Toptal, recognized as part of the top 3% of freelance talent, has further honed my skills in UI/UX design. My career is marked by a commitment to innovation and user-centered design, consistently delivering impactful digital solutions.

Projects

Product design for AI apps & tools - Provenance

0 to 1 design of 5 AI tools , 0 to 100 000+ users, 10x the user adoption of one of the tools, featured in The Wall Street Journal, Vogue, The New York Times, and many more. Mission: Provenance set out to build a company that reimagines the way people think about community, connection, and meaning, starting with how they celebrate major life milestones. With the initial entry wedge being weddings, they were looking to come out of stealth and launch their MVP to the market, and they also needed a marketing website to accompany it. My Contributions: As a Product Designer, I built Provenance's MVP from scratch – I took the app through all stages of the UX design process and got it ready for launch. Over the next two years, I worked on countless iterations of their existing offering, and helped them launch a total of 5 AI tools. I conducted CRO and A/B testing, and collaborated with the product team on a design system. Results: - 0 to 100 000+ users of the app - 10x the user adoption of one of the tools - 63.9% increase in purchase conversion rate - 66% increase in signup conversion rate - Featured in The Wall Street Journal, Vogue, The New York Times, and more.See More

Webflow website for an AI Startup

Mission: Provenance set out to build a company that reimagines the way people think about community, connection and meaning, starting with how they celebrate major life milestones. With the initial focus being on weddings, they were looking to come out of stealth and launch their MVP to the market, and they needed a marketing website to accompany it. My Contributions: Aside from working on their app, which I documented in a separate case study on my profile, I designed their website and fully owned it's Webflow implementation and maintenance over the past 2 years and I continue to do so at the time of writing this. Aside from updating and expanding the website, I performed Conversion Rate Optimization (CRO) and Search Enginge Optimization (SEO), both with very good results which are listed below. Results: - 0 to 100,000+ users - 63.9% increase in purchase conversion rate - 66% increase in signup conversion rate - 1554% increase in organic search traffic in 8 months - $20,000+ a month worth of additional organic search traffic - Featured in Vogue, The Wall Street Journal, Brides, and more See More

Website & Branding for a Staffing Startup

Candidate Labs is a modern search firm pairing seasoned recruiters with technology and data. Backed by investors like Salesforce Ventures, Signal Fire, Fuel Capital, FJ Labs and BoxGroup. Mission Candidate Labs was looking to create a talent agency built as a tech company, combining top sales recruiting talent with advanced technology to provide consistently unbeatable results. They were getting ready to come out of stealth, and they needed a logo and a website for their official launch that would show the world they meant business. My contributions Working directly with the founders, I designed their logo, brand identity, and website, and then proceeded to develop the website in Webflow. After a successful initial project, we continued our collaboration, and I kept working on their website, updating and expanding it over the next couple of years as the company grew. Results Since launch, Candidate Labs secured $5+ million in funding, grew to 50+ employees, ranked #1 on G2 reviews, grew revenue 30% month over month to more than $5M and became profitable, got featured on TechCrunch, and landed some awesome clients like Notion, Deel,Coda, Retool, Airbase, and many more.See More

Cambly - Edtech Landing Page

Mission Cambly, a Series B EdTech startup with $60M+ in raised capital and over 10 years in the market, sought to improve their tutor landing page. The company needed a complete redesign to more effectively convey the benefits of tutoring through their platform. Additionally, they wanted the page to better match their brand aesthetic. My Contributions As the sole designer for this project, I was responsible for: designing the new page from scratch, creating custom visuals and illustrations, developing the page in Webflow, and implementing animations and transitions. I delivered a fully functional page ready for deployment.See More

Webflow Website for Keystone Architects

Keystone Architects was an architecture and interior design studio looking to expand it's online presence. They were in need of a website that would showcase their studio, team, services, and past projects. To address these needs I built them a Webflow website with a lot of dynamic content - things like services, team members, and projects were implemented using Webflow's CMS so they can be easily updated by the client. After the initial launch, I worked on a range of small improvements to further enhance the website and tailor it to client's needs. The project was a success and the studio is going strong, adding new team members and projects to their portfolio on a regular basis.See More

Work History

Freelance Product Designer

Self-employedFreelancerAs a product designer with over a decade of experience, I specialize in crafting intuitive, user-centered digital experiences for mobile (iOS and Android) and web platforms. I work end-to-end, from early-stage discovery and user research through to high-fidelity UI design and developer-ready handoff. My approach combines strategic thinking with hands-on execution, helping startups and growing teams define and ship thoughtful, scalable products. I'm often embedded directly with product and engineering teams, working on flows, design systems, and prototypes that align business needs with user goals. Alongside product work, I also develop responsive, high-performance marketing sites using Webflow. This dual skill set allows me to deliver complete experiences, bridging brand and product seamlessly across surfaces.

Principal Product Designer, AI Tools

ProvenanceFreelancerJul 2022 - Jul 2025 • 3 yrs 1 mo- Designed five generative AI tools from the ground up, leading product UX from concept to delivery - Contributed to company growth from 0 to 100,000+ users through user-centered design and iterative refinement - Led core tools through extensive design iterations over two years, maintaining a Net Promoter Score of 70+Conducted multi-method UX research (interviews, testing, surveys) to uncover user needs and pain points - Redesigned a core tool based on research insights, increasing user adoption 10× in just one month - Designed a cross-application navigation framework to unify the growing ecosystem of AI tools - Collaborated cross-functionally with PMs, designers, and developers to define and implement a scalable design system maintained in Figma and Storybook

Web Designer & Webflow Developer

ProvenanceFreelancerJul 2022 - Jul 2025 • 3 yrs 1 mo- Designed and built a conversion-focused Webflow website, aligning with marketing strategy - Expanded the site as the product offering grew from a single AI tool to 7+ tools across multiple categories - Partnered with marketing team on iterative improvements, including A/B testing to optimize performance - Developed a CMS-powered blog, evolving content structure and increasing traffic through SEO - Co-led SEO strategy with Head of Marketing, increasing organic traffic by 1,554% in just 8 months - Maintained design consistency and performance as the site evolved, ensuring clarity and usability at scale

Senior Product Designer

A.Team- Invited as part of the founding group of elite designers on this invite-only platform - Recognized as an A.Teamer in Residence, a distinction awarded to top-performing freelancers on the platform - Collaborated on product design for global clients, contributing to highly vetted remote product teams

Senior UI/UX Designer

Toptal- Selected into the top 3% of global freelance talent, based on rigorous multi-phase vetting process - Worked with a range of startups from pre-seed to Series B, designing conversion-oriented websites and intuitive product experiences across mobile and web - Trusted long-term contributor to one of the world’s most selective remote freelancing platforms

Course Author

SkillshareFreelancerJan 2018 - Jan 2024 • 6 yrs 1 mo- Invited by Skillshare to join as a teacher and publish original video courses on their platform - Created and taught 5 courses, reaching over 6,000 students across topics in digital product design - Awarded Skillshare’s “Teacher to Watch” distinction, given to the top 10% of instructors - Authored a course on ProtoPie, featured on ProtoPie’s official website for its quality and depth - Managed end-to-end production: curriculum development, scripting, recording, editing, and promotion

Web Designer & Webflow Developer

CamblyFreelancerJan 2021 - Jan 2021 • 1 mo- Redesigned a high-visibility landing page aimed at tutors for Cambly, a fast-growing Series B edtech startup, focusing on visual clarity and user engagement - Designed and implemented the new layout in Webflow, integrating brand-aligned micro-animations, custom icons, and illustrations to create a more dynamic user experience - Improved content structure and visual hierarchy to better support marketing objectives and conversion goals - Delivered a fully responsive page optimized for performance and accessibility

Web Designer & Webflow Developer

Candidate LabsFreelancerJan 2020 - Jan 2021 • 1 yr 1 mo- Collaborated with all three founders to define brand identity and website vision ahead of public launch - Designed a clean, responsive Webflow site that became the company’s public face - Developed a CMS-driven team section, enabling easy in‑house updates as the company scaled (50+ employees) - Created a custom TechCrunch cover illustration to support PR efforts and reinforce brand visibility - Supported the company’s rapid growth ($5 M+ funding, 30% MoM revenue growth, #1 G2 ranking, and 50+ staff) by evolving the website architecture and content as needs changed

Education

School of Design, Belgrade

Industrial Product Design2012 - 2016

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