Logan Ice

Growth Marketing Manager • St. Louis, MO, US

Leadership

Digital Marketing

Consulting

Google Analyics

Google Ads

Search Engine Marketing

Python

Paid Ads

Marketing Analytics

Lead Generation

Available for hire fromNegotiable

Contracts

Performance marketing leader with deep expertise building teams and accounts to reach predictable, profitable, and sustainable growth.

I'm a marketing leader with over a decade of experience helping brands of all sizes drive growth and refine + tell their stories. I have built an education technology company from a regional startup to $100MM ARR publicly traded company, advised CMO and CTOs on Experience Strategy and Design as well as Business Intelligence and Analytics, and contributed pro bono consulting with startups dedicated to social good. I’m available for part time consulting or short sprint implementation support - please reach out to learn more!

Projects

NDA

Work History

Director of Growth

BEGiNResponsible for 7 figure monthly media planning and allocation across the full marketing stack, team leadership for the full department, and relationship with Finance, Creative, and Brand. Media deployed through Paid Search, Paid Social, Linear TV, OTT, Audio, Affiliate, and Brand Ambassador channels, with close partnership to CVR/CRO and Email + SMS Marketing.

Senior Consultant

SlalomNov 2018 - Aug 2021 • 2 yrs 10 mosDesigned and Led Quantitative Track of International Research Study (n > 10,000) to define and statistically validate personas for CX Department of Leading Car Rental Company. Improved self-reported “Readiness for the Cloud” by 86% for employees at Leading Financial Institution by designing and leading joint Tableau+GCP training for 500+ employees. Increased Industry Leading Financial Services company’s data refresh cadence for branch-level reporting from monthly to daily/weekly through a pipeline rebuild, enabling significantly faster reaction time and decision making.

Senior Manager, Acquisition Marketing

NerdyApr 2015 - Oct 2018 • 3 yrs 7 mosScaled PPC growth nearly 100x over 3.5 years, enabling startup to file for IPO at a $1.4B valuation Led PPC-as-a-product team consisting of an engineering lead, two developers, a data scientist, and a marketing analyst, responsible for $2 Million/month in spend and 80% of company’s revenue. Was fully responsible for all LP tests + CRO, new site features such as AMP and dynamic copy generation, and paid digital advertising (Google, Bing, Youtube, Facebook, and Affiliate Marketing).

Education

Washington University in St. Louis

Bachelors Degree, PhysicsAug 2008 - May 2012

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