Lucy Jones

Content Marketing Manager • Copywriter • Oxford, England, GB

Content Writing

Copywriting

Article Writing

SEO

Blog Writing

White Papers

Sales Copy

Interviewing

eBooks

Proofreading

Semrush

Content Development

Content Planning

Writing

Available for hire fromNegotiable

Contracts

Content Specialist

I’m a B2B content specialist who loves untangling tricky concepts and translating them into engaging content. ✍️ I have a particular knack for long-form content. I create thoughtfully crafted subject matter expert interview content pieces, comprehensive how-to guides and in-depth case studies showcasing my clients’ expertise. My content philosophy is simple. Good content, in my opinion, is informative, entertaining and trustworthy. It’s not about stringing words together but creating a narrative that truly resonates with your target audience. Guided by this content philosophy, I've created written content for brands across various industries and topics, including but not limited to technology, travel, marketing and HR.

Projects

First-Party Data Strategies Every Marketer Should Know

Project purpose: I optimised an article exploring first-party data strategies for a martech client to improve readability, add value and increase its SERP ranking. This involved: Approach and execution: • Keyword research to determine which keywords I should target • Researching the topic to understand the problems my client's customers were experiencing • Improving readability and flow to keep readers engaged with the content • Integrating case studies to show the impact of the martech platform • Sourcing relevant statistics to add legitimacy to points Results: After not appearing on the first few SERPs, the article now ranks 8th for the search term ‘first-party data strategy’, resulting in more organic traffic and leads for the martech company.See More

Work History

Freelance Content Specialist

Lucy Jones Content WritingFreelancerI’m a B2B content specialist who loves untangling tricky concepts and translating them into engaging content. ✍️ My content writing services include: → Informative SEO-optimised articles → SEO web content (that pleases humans and search engines!) → Authoritative white papers that differentiate your business I have a particular knack for long-form content. I create thoughtfully crafted subject matter expert interview content pieces, comprehensive how-to guides and in-depth case studies showcasing my clients’ expertise. 💬 What are clients saying about my freelance content writing work? "We really can not recommend Lucy enough. Having worked with her over a number of years she always takes the time to understand the brief, but then seems to instinctively know what we need. Well-researched, diligent and conscientious, we are never disappointed by the quality of work that Lucy produces. If you need copywriting there is only one place to go – Lucy Jones." — Will P.

Social Media Executive

Web Windows Marketing LtdJul 2019 - Oct 2021 • 2 yrs 4 mosAs a Social Media Executive at Web Windows Marketing Ltd, I created engaging content for a wide range of B2B and B2C brands on various social media platforms. I also researched, wrote, and formatted SEO-friendly content for clients, including blog posts, thought leadership articles, and white papers.

Brand & Digital Assistant

VivacityFeb 2019 - Jun 2019 • 5 mosAs a Brand & Digital Assistant at Vivacity, I aided the marketing team in creating printed and digital marketing materials, updated social media accounts, and handled administrative tasks. I also became proficient in using MailChimp for email marketing campaigns.

Marketing Administrative Assistant

MRI SoftwareNov 2018 - Dec 2018 • 2 mosAs a Marketing Administrative Assistant at MRI Software, I was responsible for rebranding Microsoft Office documentation and proofreading technical documents. I collaborated with employees from various departments to ensure document accuracy.

Education

The University of Sheffield

MA Early Modern History, History2017 - 2018

The University of Sheffield

Bachelor's in History, History2014 - 2017

The Priory Academy LSST

High School, History, Sociology, Communication and Culture2007 - 2014

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