Lucy van Eerde

Brand Designer • Graphic Designer • Detroit, MI, US

Adobe Creative Suite

Editorial Design

Graphic Design

Motion Design

Art Direction

Figma

Research

Creative Writing

Keynote

Bilingual

Photography

HTML

Available for hire fromNegotiable

Communication Designer who finds joy in constantly exploring, experimenting, and iterating in order to create purposeful and meaningful experiences.

Experience across multiple disciplines such as Print, Motion, Branding and Interaction. She has her BFA with honors from The College for Creative Studies based in Detroit, MI. Lucy has previously interned at Digitas North America, and freelanced for Birmingham Public Schools. When she’s not designing you can find Lucy wheel throwing for hours on end, meeting with her bookbinding cohort, or enjoying an oat milk latte from her local coffee shop.

Projects

DeRoy Education Partners

DeRoy Education Partners or DeEP is a Fellowship program that aims to give early college students guidance in achieving their educational and career goals without the financial burdens many experience. The brief given by DeEP required the creation of an identity system for that would not only provide a structure to represent the different groups of the organization, but selectively cater its tone for different circumstances and different audiences. The brand system uses a visual language that is built on a solid and sophisticated foundation that can be juxtaposed with the scribbles of note-taking and the collaging of various school and office supplies. This brand creates an expansive system that identifies individuals, organizes groups, highlights content, and engages attention.See More

Lotus Book

Lotus is a handcrafted publication that reflects on my journey and experiences immigrating to the US from The Netherlands. The book required extensive research, including pouring over old family photos and consulting with relatives to clarify details and timelines. It spans over 200 pages and includes numerous scanned photographs and is completely self-authored. The motivation for this project was twofold: a passion for publication design and a conversation with a fellow immigrant about what it means to feel foreign. Together with my collaborator Mariana Matos, we created a pair of complementary publications, each of us writing and designing our own book. While Lotus and its companion share some design elements, such as a consistent grid, typefaces, paper stock, and printing and binding techniques, they are distinct in their content and overall aesthetic. We provided each other with feedback and support during the printing process, but ultimately created two unique works. The book is printed using a risograph and a color palette of teal, fluorescent pink, sunflower, and black. The pages were then bound using a cold glue layflat method, and the final product is wrapped in a translucent jacket. Inside, the book features translucent paper.See More

Work History

Freelancer Graphic Designer

House of Hats MarketingWorking as the sole designer in the creation of an identity system for a new marketing consultancy business in the educational sector. Leading all parts of the process from research and concept development to the actualization of the brand in its deliverables and the creation of a comprehensive brand guide.

Cohort Member, Bookbinder

Small Works DetroitSelected as part of a four-person cohort at Small Works to learn traditional hand bookbinding techniques. Collaborating to promote greater awareness and appreciation of this craft within the book arts community.

Designer

Common Noun PressCommon Noun is a zine co-founded with a group of Detroit designers, myself included. The zine is focused on fostering creative collaboration through community-driven, inclusive, and locally focused content.

Barista

Madcap Coffee CompanyInvolved in all aspects of customer service and front of house duties at this busy and popular city center coffee shop. Working in a service industry role has helped further develop my in-person communication skills and the ability to stay calm under pressure.

Graphic Design Intern

DigitasJun 2022 - Aug 2022 • 3 mosInterned with the design team at Digitas North America and worked collaboratively on multiple client branding projects as well as independent in-house work and a specific intern project.

Freelance Graphic Designer

Birmingham Public SchoolsSep 2022 - Nov 2022 • 3 mosWorked as the sole designer on the Birmingham Public Schools Strategic Report Publication over several months as part of their overall website and district re-brand.

Education

College for Creative Studies

BFA, Communication Design2019 - 2023

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