Luiz Bertoldo

AI & Machine Learning Engineer • Frontend Developer • Full-stack Engineer • Boston, MA, US

MailChimp

WebSocket

Stripe

phpMyAdmin

Android Studio

Web Applications

PHP

React Router

Computer Science

Full Stack Development

HTML/CSS

Software Development

Software Engineering

WooCommerce

Elementor

WordPress Plugins

Web Development

Websites

Wordpress

Machine Learning

iOS Development

Backend Development

Front-End Development

Available for hire fromNegotiable

Contracts

Chief Executive Officer @ Intelligent Web Crew | CEO @ Grupo Bertoldo Realty | AI Systems Specialist & Innovator

I am the Chief Executive Officer of Intelligent Web Crew, a digital agency I founded in Boston in 2005. With over 20 years of experience in software development, full stack engineering, and custom system design, I have built a career delivering innovative solutions across web, mobile, and cloud platforms. Throughout my journey, I have collaborated with clients across American, Brazilian, and Hispanic markets, leveraging my fluency in English, Portuguese, and Spanish to bridge cultures and deliver impactful results. Key achievements include leading a 6+ year marketing campaign with AutoMax Preowned that significantly boosted sales, and directing the complete rebranding of the Brazilian Times, modernizing its 30-year-old identity with a new website, app, and brand positioning. Today, my mission is to combine deep full stack expertise with AI-augmented development workflows, using advanced tools such as ChatGPT, Claude, and other AI copilots to enhance architecture, accelerate coding, and drive automation. This approach allows me to design and deliver intelligent, scalable systems that help businesses grow, optimize performance, and create personalized digital experiences. In addition to my technology career, I also serve as CEO of Grupo Bertoldo Realty, expanding a multi-generational family-owned real estate legacy in both Brazil and the United States.

Projects

Brazilian Times Web Radio

Our team at Intelligent Web Crew successfully developed and launched the new Brazilian Times website (www.braziliantimes.com), providing a modern, dynamic, and user-friendly digital platform for one of the most influential Brazilian newspapers in the United States. Following this success, we also created the brand-new Brazilian Times Web Radio (www.radiobraziliantimes.com) — a modern, interactive, and fully responsive platform designed to deliver a seamless audio experience. The solution includes: • Live streaming player with stable performance • Integration with mobile applications for broader accessibility • Interactive design to reflect the newspaper’s brand identity • Optimized digital presence to expand audience reach and engagement This project highlights our expertise in media platforms, custom development, and digital transformation, empowering Brazilian Times to connect with its audience through both news and music in a modern and engaging way.See More

D4 Landscaping & Hardscape – Website Development

Our team at Intelligent Web Crew developed the new D4 Landscaping & Hardscape website (www.d4landscaping.com), designed to showcase the company’s year-round landscaping and hardscape services with a strong digital presence. The project focused on: • Modern design and responsive layout, ensuring seamless navigation across desktop and mobile devices. • Customer-focused experience, highlighting D4’s full range of services — from landscaping design and permitting to installation and maintenance. • Optimized performance, providing fast load times, intuitive navigation, and a professional interface that builds trust and attracts new clients. This project demonstrates how we combine design, technology, and industry expertise to help service-based businesses grow their visibility and reach more customers online.See More

Brazilian Times – Website Redesign & Digital Expansion

We are proud to present the official launch of the new Brazilian Times website (www.braziliantimes.com), the first and longest-running Brazilian weekly newspaper in the United States, founded in 1988. Our team at Intelligent Web Crew delivered a full digital transformation and rebranding, creating a modern, responsive platform with new features tailored to the Brazilian community in the U.S.: • 📰 Digital editions of the newspaper available for Massachusetts, Florida, and New York • 📖 Online access to BT Magazine • 📢 Paid and free classified ads for products and services • 📻 BT Radio live streaming directly on the website • ⚡ Fully responsive design, optimized for mobile and desktop This project reflects our expertise in web design, rebranding, and custom development, providing Brazilian Times with a stronger digital presence to connect with its audience through news, culture, and community engagement.See More

Brazilian Times – Logo Rebranding

Our team at Intelligent Web Crew proudly developed the new logo for Brazilian Times, the first and longest-running Brazilian weekly newspaper in the United States, founded in 1988. The challenge was to create a modernized identity while respecting the newspaper’s long-standing tradition and historical significance within the Brazilian community in the U.S. The new logo features: • Gothic-style typography (Old English), symbolizing authority and heritage. • Green and yellow colors, representing Brazilian pride. • A bold and versatile composition, designed to stand out in both print and digital formats. This rebranding reflects more than just design — it represents respect for history and commitment to the future, giving Brazilian Times a renewed presence to connect with its audience while honoring its legacy.See More

Hergon Company – Website Design & Development

Our team at Intelligent Web Crew designed and developed the new website for Hergon Company (www.hergoncompany.com), a Massachusetts-based business specializing in siding, stucco, and stonework. The goal was to create a modern, responsive, and conversion-focused website that reflects the company’s craftsmanship and decades of expertise in exterior transformations. Key highlights of the project: • Clean, professional design aligned with Hergon’s brand identity. • Fully responsive layout, optimized for both desktop and mobile devices. • Fast, smooth navigation to enhance the customer experience. • Conversion-driven structure, designed to attract and engage new clients. This project showcases how design and technology can elevate a construction company’s digital presence, helping them reach more customers while highlighting their quality and reliability.See More

Work History

Chief Executive Officer

Grupo Bertoldo ImoveisWith decades of tradition and experience in the real estate sector, Grupo Bertoldo is dedicated to investing in residential and commercial properties across Brazil and the United States. Now serving as CEO, I lead the group with a renewed vision — not just focused on leasing or sales, but on transforming properties into long-term opportunities for living, income, and sustainable growth. Grounded in family values and guided by strategic foresight, we operate with integrity, a commitment to legacy, and a focus on creating lasting impact in the communities we serve.

President

Intelligent Web CrewAs President of Intelligent Web Crew, I oversee the strategic direction and operations of the company, focusing on delivering innovative web solutions and enhancing client satisfaction.

Education

Universidade do Vale do Itajaí

Some College, Business Administration – Marketing2001 - 2005

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