Luke Peterson

Growth Marketing Manager • Product Marketing Manager • Fort Collins, CO, US

Digital Advertising

Product Marketing

Project Management

LinkedIn Ads

Google Ads

Interviewing

HubSpot

Available for hire fromNegotiable

Contracts

Demand, Growth, and Product Marketer

I have built a robust career in demand generation and digital marketing. Previously, I lead demand generation activities at DemandOS where I managed over 10 B2B Saas clients. I have served as a Senior Demand Generation Specialist at Core Strengths, where I managed paid campaigns and ran social media channels. At Brainlabs, I held roles as a Strategy Planner and Demand Generation Specialist, optimizing multi-channel digital marketing campaigns and developing Account Based Marketing strategies. My expertise includes project management, LinkedIn Ads, Google/Bing Ads, Hubspot automations, customer interviews, and product positioning and messaging.

Work History

Head of Demand Generation

DemandOSFeb 2023 - Feb 2024 • 1 yr 1 mo+Designed and executed multi-channel organic and paid demand generation strategies for 12+ clients monthly. +Conducted ICP and product marketing workshops in order to develop go-to-market strategies. +Ran customer research interviews and created insights to find market trends and provide product marketing fit validation. +Project managed 100% of internal and client projects through the utilization of project management software. +Designed and presented reporting to executive teams of overall impact of demand generation eﬀorts. +Identified and created solutions for improvements around project management, client relationships, and internal processes. +Established company-wide OKRs, performance review system, and employee bonus structure.

Senior Demand Generation Specialist

Core StrengthsOct 2022 - Feb 2023 • 5 mos+Managed consistent cross-functional communication with thought leaders, partners, and product managers to create marketing and sales collateral. +Managed end-to-end strategy and content production for in-person and virtual customer engagement events, creating strategic promotional material and follow-up touch points to increase funnel conversion rate. +Developed and implemented multi-channel organic and paid social content strategy, increasing brand awareness and increasing website traﬃc by 20%. +Set and track KPIs of email marketing campaigns and multi-channel social content. +Created marketing OKRs relating to creating and implementing strategy to establish core promoters and increase brand loyalty. +Developed custom CRM analytics dashboards to track open rates, click-through rates, and lead generation of email campaigns and external content resources to drive future outreach eﬀorts.

Strategy Planner

BrainlabsJun 2022 - Sep 2022 • 4 mos+Built and executed scalable, multi-channel digital marketing campaign strategies for new product oﬀerings. +Developed Account-based Marketing (ABM) strategy, researching and analyzing individual company pain points based on their existing search and social strategies. +Optimized campaign eﬃcacy by 20% through analyzing campaign data. +Led cross-functional analysis of market segments with SDR team to produce weekly MQL and SQL lists. +Developed custom client pitch strategies detailing search, social, and advertising approaches. +Automated Hubspot workflows for new client prospecting, new business pipeline management, and client profile organization. +Developed, tested, measured, and iterated on marketing content as part of a strategic sales/marketing campaign. +A/B tested marketing campaigns for optimal subject lines, brand messaging, and unique selling points of product oﬀerings.

Education

University of Illinois Urbana-Champaign

Bachelor of Science - BS, Cell/Cellular and Molecular Biology2014 - 2018

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