Luke Peterson

Growth Marketing Manager •

Digital Advertising

Product Marketing

Project Management

LinkedIn Ads

Google Ads

Interviewing

HubSpot

Available for hire fromNegotiable

Contracts

Demand, Growth, and Product Marketer

I have built a robust career in demand generation and digital marketing. Previously, I lead demand generation activities at DemandOS where I managed over 10 B2B Saas clients. I have served as a Senior Demand Generation Specialist at Core Strengths, where I managed paid campaigns and ran social media channels. At Brainlabs, I held roles as a Strategy Planner and Demand Generation Specialist, optimizing multi-channel digital marketing campaigns and developing Account Based Marketing strategies. My expertise includes project management, LinkedIn Ads, Google/Bing Ads, Hubspot automations, customer interviews, and product positioning and messaging.

Work History

Head of Demand Generation

DemandOSApr 2023 - Feb 2024 • 11 mosLed the demand generation team, developing and implementing strategies to drive demand and generate leads.

Demand Generation Manager

DemandOSFeb 2023 - Apr 2023 • 3 mosManaged demand generation activities, focusing on lead generation and nurturing strategies.

Senior Demand Generation Specialist

Core StrengthsOct 2022 - Feb 2023 • 5 mosManaged consistent cross-functional communication with thought leaders, partners, and product managers to create resources for prospective clients in the SDR team pipeline. Managed end-to-end strategy and content production for in-person and virtual customer engagement events, creating strategic promotional material and follow-up touch points to increase funnel conversion rate. Developed and implemented multi-channel organic and paid social content strategy, increasing brand awareness and increasing website traffic by 20%. Set and track KPIs of email marketing campaigns and multi-channel social content. Created marketing OKRs relating to creating and implementing strategy to establish core promoters and increase brand loyalty. Developed custom CRM analytics dashboards to track open rates, click-through rates, and lead generation of email campaigns and external content resources to drive future outreach efforts.

Strategy Planner

BrainlabsJun 2022 - Sep 2022 • 4 mosBuilt and executed scalable, multi-channel digital marketing campaign strategies for new product offering. Developed Account Based Marketing (ABM) strategy, researching and analyzing individual company pain points based on their current search and social strategies. Optimized campaign efficacy by 20% through analyzing campaign data. Led cross-functional analysis of market segments with SDR team to produce weekly MQL and SQL lists. Developed custom client pitch strategies detailing search, social, and advertising approaches. Automated Hubspot workflows for new client prospecting, new business pipeline management, and client profile organization.

Demand Generation Specialist

BrainlabsOct 2021 - Jun 2022 • 9 mosDeveloped, tested, measured, and iterated on marketing content as part of a strategic sales/marketing campaign. A/B tested marketing campaigns for optimal subject lines, brand messaging, and unique selling points of product offerings.

Education

University of Illinois Urbana-Champaign

Bachelor of Science - BS, Cell/Cellular and Molecular Biology2014 - 2018

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