Top talent is on Pangea

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Recently Active

Luke Peterson

Growth Marketing Manager
Digital Advertising
Product Marketing
Project Management
LinkedIn Ads
Interviewing
HubSpot
Available for hire fromNegotiable
Contracts
Demand, Growth, and Product Marketer
I have built a robust career in demand generation and digital marketing. Previously, I lead demand generation activities at DemandOS where I managed over 10 B2B Saas clients. I have served as a Senior Demand Generation Specialist at Core Strengths, where I managed paid campaigns and ran social media channels. At Brainlabs, I held roles as a Strategy Planner and Demand Generation Specialist, optimizing multi-channel digital marketing campaigns and developing Account Based Marketing strategies. My expertise includes project management, LinkedIn Ads, Google/Bing Ads, Hubspot automations, customer interviews, and product positioning and messaging.

Work History

D

Head of Demand Generation

DemandOSApr 2023 - Feb 2024 • 11 mosLed the demand generation team, developing and implementing strategies to drive demand and generate leads.
D

Demand Generation Manager

DemandOSFeb 2023 - Apr 2023 • 3 mosManaged demand generation activities, focusing on lead generation and nurturing strategies.
C

Senior Demand Generation Specialist

Core StrengthsOct 2022 - Feb 2023 • 5 mosManaged consistent cross-functional communication with thought leaders, partners, and product managers to create resources for prospective clients in the SDR team pipeline. Managed end-to-end strategy and content production for in-person and virtual customer engagement events, creating strategic promotional material and follow-up touch points to increase funnel conversion rate. Developed and implemented multi-channel organic and paid social content strategy, increasing brand awareness and increasing website traffic by 20%. Set and track KPIs of email marketing campaigns and multi-channel social content. Created marketing OKRs relating to creating and implementing strategy to establish core promoters and increase brand loyalty. Developed custom CRM analytics dashboards to track open rates, click-through rates, and lead generation of email campaigns and external content resources to drive future outreach efforts.
B

Strategy Planner

BrainlabsJun 2022 - Sep 2022 • 4 mosBuilt and executed scalable, multi-channel digital marketing campaign strategies for new product offering. Developed Account Based Marketing (ABM) strategy, researching and analyzing individual company pain points based on their current search and social strategies. Optimized campaign efficacy by 20% through analyzing campaign data. Led cross-functional analysis of market segments with SDR team to produce weekly MQL and SQL lists. Developed custom client pitch strategies detailing search, social, and advertising approaches. Automated Hubspot workflows for new client prospecting, new business pipeline management, and client profile organization.
B

Demand Generation Specialist

BrainlabsOct 2021 - Jun 2022 • 9 mosDeveloped, tested, measured, and iterated on marketing content as part of a strategic sales/marketing campaign. A/B tested marketing campaigns for optimal subject lines, brand messaging, and unique selling points of product offerings.

Education

U

University of Illinois Urbana-Champaign

Bachelor of Science - BS, Cell/Cellular and Molecular Biology2014 - 2018

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
Demand, Growth, and Product Marketer
I have built a robust career in demand generation and digital marketing. Previously, I lead demand generation activities at DemandOS where I managed over 10 B2B Saas clients. I have served as a Senior Demand Generation Specialist at Core Strengths, where I managed paid campaigns and ran social media channels. At Brainlabs, I held roles as a Strategy Planner and Demand Generation Specialist, optimizing multi-channel digital marketing campaigns and developing Account Based Marketing strategies. My expertise includes project management, LinkedIn Ads, Google/Bing Ads, Hubspot automations, customer interviews, and product positioning and messaging.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top talent is on Pangea

You are viewing Luke's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.

Luke Peterson

Growth Marketing Manager
Digital Advertising
Product Marketing
Project Management
LinkedIn Ads
Interviewing
HubSpot
Available for hire fromNegotiable
Contracts

Work History

D

Head of Demand Generation

DemandOSApr 2023 - Feb 2024 • 11 mosLed the demand generation team, developing and implementing strategies to drive demand and generate leads.
D

Demand Generation Manager

DemandOSFeb 2023 - Apr 2023 • 3 mosManaged demand generation activities, focusing on lead generation and nurturing strategies.
C

Senior Demand Generation Specialist

Core StrengthsOct 2022 - Feb 2023 • 5 mosManaged consistent cross-functional communication with thought leaders, partners, and product managers to create resources for prospective clients in the SDR team pipeline. Managed end-to-end strategy and content production for in-person and virtual customer engagement events, creating strategic promotional material and follow-up touch points to increase funnel conversion rate. Developed and implemented multi-channel organic and paid social content strategy, increasing brand awareness and increasing website traffic by 20%. Set and track KPIs of email marketing campaigns and multi-channel social content. Created marketing OKRs relating to creating and implementing strategy to establish core promoters and increase brand loyalty. Developed custom CRM analytics dashboards to track open rates, click-through rates, and lead generation of email campaigns and external content resources to drive future outreach efforts.
B

Strategy Planner

BrainlabsJun 2022 - Sep 2022 • 4 mosBuilt and executed scalable, multi-channel digital marketing campaign strategies for new product offering. Developed Account Based Marketing (ABM) strategy, researching and analyzing individual company pain points based on their current search and social strategies. Optimized campaign efficacy by 20% through analyzing campaign data. Led cross-functional analysis of market segments with SDR team to produce weekly MQL and SQL lists. Developed custom client pitch strategies detailing search, social, and advertising approaches. Automated Hubspot workflows for new client prospecting, new business pipeline management, and client profile organization.
B

Demand Generation Specialist

BrainlabsOct 2021 - Jun 2022 • 9 mosDeveloped, tested, measured, and iterated on marketing content as part of a strategic sales/marketing campaign. A/B tested marketing campaigns for optimal subject lines, brand messaging, and unique selling points of product offerings.

Education

U

University of Illinois Urbana-Champaign

Bachelor of Science - BS, Cell/Cellular and Molecular Biology2014 - 2018

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
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