Luke Sperber

Growth Marketing Manager • Product Marketing Manager • Email Marketing Specialist • New York, NY, US

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Marketing

Growth Marketing

Available for hire fromNegotiable

Contracts

Experienced Growth Marketing Consultant Driving Results

With nearly a decade of experience in growth marketing, Luke has a proven track record of driving results for companies across B2B and B2C spaces. His experience includes leading growth efforts for Nagish, an accessible communications app, as well as a strong track record of success at Twigeo, Resident Home, and as a consultant for multiple well-known brands. His expertise is multi-channel and full-funnel, covering paid media (social and search), content strategy, email marketing, and funnel optimization from awareness to retention. His focus is on driving bottom-of-funnel KPIs and efficiently scaling holistic growth strategies that marry data and analytics with a qualitative human touch.

Work History

Growth Marketing Consulting

FreelanceWorking with clients; planning and implementation of wide-scale initiatives across all paid media platforms; leading cross-functional collaboration with creative/analytics teams to develop strategy/build long-term media plans. Lead planning and forecasting to inform cross-platform budget dispersal (Budgets in the range of $3-5 million, monthly) and platform strategy. Oversee junior team members; leading trainings on campaign management/execution on all paid media platforms. Drove a 28% CAC drop across paid channels for SaaS client; launched and efficiently scaled paid social for D2C client.

Head of Marketing

NagishDec 2022 - Sep 2023 • 10 mosLed all growth and product marketing strategy for Nagish, an accessible communications app for deaf and hard of hearing people. Focused on bottom-funnel KPIs, drove significant increases in user signups, significant drops in CAC, and significant growth in user LTV. Led acquisition and retention efforts, including Paid Social and Paid Search as well as organic (content, email, SEO/App Store Optimization). Developed content strategy and calendar; hired and managed a team of content creators to develop and solidify Nagishs branding and positioning in a crowded digital space.

Acquisition Manager

Jump 450 MediaSep 2020 - May 2021 • 9 mosResponsible for end to end client partner management: Development of performance marketing strategy primarily covering paid social channels, execution and optimization of campaigns, and day-to-day communication/reporting with relevant stakeholders, including C-Level executives. Led successful initiatives across all clients: Drove all-time high monthly revenue for digital education client; efficiently scaled Fin-tech client over $1 million+ in monthly spend; managed digital transformation of luxury furniture brand. Worked cross-functionally with product, design, and analytics teams to develop holistic, data-driven growth strategies. Managing budgets over $1 million monthly, acted as final source of truth for any and all revenue-generating paid social initiatives.

Performance Marketing Manager

TwigeoJun 2019 - Sep 2020 • 1 yr 4 mosManaged all aspects of performance marketing from strategic development to tactical implementation across Paid Social, Search, and Display platforms for clients in both B2C and B2B spaces. Consistently drove success at scale (Significantly cutting B2B clients CAC by 53% while scaling investment; Increasing ROAS 3X for Ecommerce client; increasing subscription CVR ~20% while expanding geographic footprint to national level for App client) Responsible for monthly budgets of $500k+; focused on driving bottom-of-funnel KPIs and consistently beat targets (Purchases, Paid App Subscriptions, High LTV Signups).

Growth Manager - Paid Social

DreamCloudOct 2018 - Mar 2019 • 6 mosOversaw all paid social media marketing for a luxury mattress brand, primarily covering Facebook, Instagram, and Pinterest. Responsible for scaling revenue and transaction volume while maintaining CPA efficiency; generated approximately $12,000,000 in revenue on just over $4,000,000 in ad spend. Handled all strategies and tactics in pursuit of efficiency at scale including: strategy and planning, copywriting, A/B testing throughout the conversion funnel, working cross-functionally with creative, product, and data teams to consistently generate wins. Consistently exceeded volume targets while beating CPA targets.

Education

McDaniel College

B.A., EnglishDec 2013

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