Top Talent like Lydia are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Lydia Harouna

Content Marketing Manager • Washington, DC, US
Digital Design
Digital Strategy
Digital Marketing
Available for hire fromNegotiable
Contracts
PR, Social Media Specialist & Creative Strategist
Accomplished digital marketing professional with a strong background in brand development, social media strategy, and public relations. Experienced in collaborating with leading PR agencies and global brands to drive successful marketing campaigns, sponsorships, and talent partnerships. Proficient in managing cross-channel digital marketing initiatives and executing creative strategies that elevate brand presence. Passionate about sustainability and bilingual marketing (English/French), with expertise in working with hospitality giants and elite sports organizations.

Projects

Lydia Portfolio

Results-driven Social Media Manager and Content Creator with over 4 years of experience crafting engaging content and driving brand growth across platforms, specializing in the fashion and beauty, and PR industry. Skilled in strategy development, campaign optimization, and using analytics to enhance performance. Collaborative, trend-savvy, and focused on delivering impactful results in fast-paced environments.See More

Work History

G

Co-Founder

GRÆY AREAGraey Area is a dynamic digital marketing agency dedicated to empowering personal brands and creating unique opportunities with exceptional companies across North America, Europe, and Asia. We specialize in talent representation, collaborating with prestigious athletes, performers, and artists, connecting them with top-tier opportunities in hospitality, lifestyle, and fashion. We produce innovative, modern, and unique design initiatives, strategies, and content. Our goal is to help you understand what your brand needs to stand out. We embrace the creativity that lies within the undefined Graey Area, discovering ideas that are waiting to be found. We adopt a worldwide perspective to elevate your brand's image and navigate the global market effectively, ensuring your brand and products receive the attention they deserve.
S

Member

Soho House & CoAs a member of Soho House & Co, likely involved in networking and participating in exclusive events and activities designed for creative professionals.
C

Marketing and Copywriting

Core HomeDevelop and execute multi-channel marketing campaigns to boost brand awareness and sales. Write clear, engaging copy for product descriptions, packaging, emails, and social media. Manage brand voice consistency across all written content. Create content in collaboration with designers for product launches and promotions. Conduct market research to align messaging with trends and consumer behavior. Write and optimize SEO content for improved online visibility. Handle English to French translation for select products. Coordinate email marketing campaigns via platforms like Mailchimp or HubSpot. Oversee projects from concept to delivery.
L

Social Media Manager and Coordinator

Lydia HarounaJan 2022 - Oct 2023 • 1 yr 10 mosGrew Instagram following to 30k+ followers, and an average 30% engagement rate. Curated content across 4 social channels ensuring a cohesive online brand identity. Tracked, analyzed and reported weekly analytics to management using Google Analytics and Zapier. Pitched, developed, and produced short video content on TikTok, and Instagram, resulting in a 45% increase in follower growth in 6 months. Wrote copy for social posts with 100% grammatical accuracy. Coordinated with PR and marketing teams to identify and hire content creators for paid collaborations. Collaborated with marketing teams to design organic and paid media campaigns resulting in a 16% increase in sales. Created viral TikToks with 30k views resulting in increased brand awareness among target demographics.
C

Photography and Social Media Manager

CNLPNov 2022 - May 2023 • 7 mosDeveloped and implemented social media strategies to promote photography and prints. Created and scheduled engaging visual content, including images, reels, and videos. Managed social media calendars and ensured consistent posting. Responded to comments and customer inquiries to foster community engagement. Tracked and analyzed social media performance to optimize content. Ran paid ad campaigns to boost visibility and drive traffic. Monitored trends and competitors' activity to keep content fresh. Coordinated influencer partnerships and user-generated content campaigns.

Education

U

University of Maryland

Marketing
U

University of Maryland Global Campus

Bachelors Marketing, Marketing2021
M

Montgomery College

Associate's degree, Business2019 - 2021

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
PR, Social Media Specialist & Creative Strategist
Accomplished digital marketing professional with a strong background in brand development, social media strategy, and public relations. Experienced in collaborating with leading PR agencies and global brands to drive successful marketing campaigns, sponsorships, and talent partnerships. Proficient in managing cross-channel digital marketing initiatives and executing creative strategies that elevate brand presence. Passionate about sustainability and bilingual marketing (English/French), with expertise in working with hospitality giants and elite sports organizations.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Lydia are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Lydia Harouna

Content Marketing Manager • Washington, DC, US
Digital Design
Digital Strategy
Digital Marketing
Available for hire fromNegotiable
Contracts

Projects

Lydia Portfolio

Results-driven Social Media Manager and Content Creator with over 4 years of experience crafting engaging content and driving brand growth across platforms, specializing in the fashion and beauty, and PR industry. Skilled in strategy development, campaign optimization, and using analytics to enhance performance. Collaborative, trend-savvy, and focused on delivering impactful results in fast-paced environments.

Work History

G

Co-Founder

GRÆY AREAGraey Area is a dynamic digital marketing agency dedicated to empowering personal brands and creating unique opportunities with exceptional companies across North America, Europe, and Asia. We specialize in talent representation, collaborating with prestigious athletes, performers, and artists, connecting them with top-tier opportunities in hospitality, lifestyle, and fashion. We produce innovative, modern, and unique design initiatives, strategies, and content. Our goal is to help you understand what your brand needs to stand out. We embrace the creativity that lies within the undefined Graey Area, discovering ideas that are waiting to be found. We adopt a worldwide perspective to elevate your brand's image and navigate the global market effectively, ensuring your brand and products receive the attention they deserve.
S

Member

Soho House & CoAs a member of Soho House & Co, likely involved in networking and participating in exclusive events and activities designed for creative professionals.
C

Marketing and Copywriting

Core HomeDevelop and execute multi-channel marketing campaigns to boost brand awareness and sales. Write clear, engaging copy for product descriptions, packaging, emails, and social media. Manage brand voice consistency across all written content. Create content in collaboration with designers for product launches and promotions. Conduct market research to align messaging with trends and consumer behavior. Write and optimize SEO content for improved online visibility. Handle English to French translation for select products. Coordinate email marketing campaigns via platforms like Mailchimp or HubSpot. Oversee projects from concept to delivery.
L

Social Media Manager and Coordinator

Lydia HarounaJan 2022 - Oct 2023 • 1 yr 10 mosGrew Instagram following to 30k+ followers, and an average 30% engagement rate. Curated content across 4 social channels ensuring a cohesive online brand identity. Tracked, analyzed and reported weekly analytics to management using Google Analytics and Zapier. Pitched, developed, and produced short video content on TikTok, and Instagram, resulting in a 45% increase in follower growth in 6 months. Wrote copy for social posts with 100% grammatical accuracy. Coordinated with PR and marketing teams to identify and hire content creators for paid collaborations. Collaborated with marketing teams to design organic and paid media campaigns resulting in a 16% increase in sales. Created viral TikToks with 30k views resulting in increased brand awareness among target demographics.
C

Photography and Social Media Manager

CNLPNov 2022 - May 2023 • 7 mosDeveloped and implemented social media strategies to promote photography and prints. Created and scheduled engaging visual content, including images, reels, and videos. Managed social media calendars and ensured consistent posting. Responded to comments and customer inquiries to foster community engagement. Tracked and analyzed social media performance to optimize content. Ran paid ad campaigns to boost visibility and drive traffic. Monitored trends and competitors' activity to keep content fresh. Coordinated influencer partnerships and user-generated content campaigns.

Education

U

University of Maryland

Marketing
U

University of Maryland Global Campus

Bachelors Marketing, Marketing2021
M

Montgomery College

Associate's degree, Business2019 - 2021

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.