Mackenzie Bright

Social Media Marketing Specialist • Community Manager • Brand Partnership Manager • Charlotte, NC, US

Community Management

Influencer Marketing

Crisis Management

Strategic Communications

Content Creation

Video Editing

Brand Strategy

Brand Management

Community Building

Digital Marketing

Marketing

Sprout

Hootsuite

TikTok

Instagram

YouTube

Twitter

Facebook

Reels

Available for hire fromNegotiable

Contracts

Full-Time Roles

Experienced social media marketer specializing in content and strategy development, community engagement, and influencer partnerships

With over a decade of experience and a proven track record in both agency and in-house settings, Mackenzie excels in all aspects of social media management, including strategic planning, content creation, community engagement, and influencer management. She recently led all social and community efforts for a growing health and wellness brand, developing comprehensive content strategies and collaborating with influencers to authentically amplify brand awareness. With an innovative approach to community management, Mackenzie is dedicated to fostering genuine connections with audiences. She believes that social media has the power to drive positive impact and is passionate about bringing authentic, innovative content and campaigns to life.

Projects

Social Strategy & Content Production

Mackenzie led social media strategy and execution for Zero, a top-rated health tracker app, growing the channels by 25%, increasing authentic community engagement, and building a curated roster of 20+ strategic influencer, brand, and content partners. She established a social video production process for the brand, and launched their TikTok presence, harnessing in-house and creator partners to garner over 6M social video views within the first year. Transforming an organic brand mention into a viral TikTok moment, Mackenzie generated over 3.5M video views and achieved the highest single-day user acquisition total in company history. She also consistently engaged the Zero member community through in-app challenges and giveaways, driving over 20k challenge participants monthly.See More

Social Media Launch & Management

Mackenzie launched the social media presence for Ally Racing, the official team for the Ally 48 Chevrolet in the NASCAR Cup Series. She grew the social channels to over 500k by creating and sharing engaging behind-the-scenes and real-time race content, utilizing strategic social listening, and authentically engaging with the team's enthusiastic fan base. Mackenzie delivered impactful results for Ally Racing in the 2021 NASCAR season, driving over 150k community mentions and 45 million total social impressions while growing and maintaining a 97% positive overall fan social sentiment.See More

Enterprise Community Management

Mackenzie developed the enterprise community management team for Ally, a digital financial services company, leading the team in triaging over 150k incoming brand mentions and providing 10k individualized responses across social media platforms, review sites, and forums yearly. She improved response times by over 80% and collaborated with customer service, legal, and compliance partners to evolve response tone of voice and emulate authentic, human conversations. Mackenzie onboarded 40+ brand and regulatory partners into a new enterprise social media tool (Sprinklr) to significantly streamline all social media content approval processes. She also advocated for social media crisis management among Ally leadership, acting as the social media lead for all enterprise crisis communications and ensuring tailored messages were quickly crafted and disseminated in response to all high-priority incidents and situations that impacted customers or audience members.See More

Work History

Social Media Strategist & Manager

FreelanceAug 2022 - Present • 2 yrs 1 moLeveraging over a decade of experience, I strategically develop and manage social media marketing and executive content efforts for a diverse group of small businesses, brands, and industry leaders. I specialize in developing high-impact social media strategies, crafting compelling content, and fostering meaningful community engagement. Working with executives and entrepreneurs, I also develop and advise strategic LinkedIn thought leadership content to amplify their online presence, grow their industry influence, and generate valuable business leads.

Director, Social Media & Community

Zero Longevity ScienceMay 2022 - Jan 2024 • 1 yr 9 mosAs the Director of Social & Community, I strategically led all social media channels for Zero, a top-rated health tracker app — encompassing strategy development, content creation, reporting, and ongoing community management. I managed the in-house social content team, including creative, video production, and copy, in developing innovative, engaging content and campaigns in alignment with organizational objectives. My efforts included optimizing all social content and video production processes and workflows, strategically orchestrating a viral TikTok brand mention with 3.5 million views, building relationships with industry influencers and brand partners, implementing a brand ambassador program, and fostering engagement and brand love with the Zero member community through monthly challenges and giveaways.

Executive Thought Leadership Content Writer

Executive PresenceAug 2022 - Mar 2023 • 8 mosI crafted compelling, high-impact thought leadership LinkedIn content for a diverse clientele of executives and entrepreneurs, with the goals of strategically enhancing their online presence and growing their impact as industry leaders. As one of the top performers on the writing team, I was also tasked with editing and refining drafted content from other freelance writers, addressing spelling, grammar, structural issues, and optimizing the impact of each post prior to client review.

Director, Social Media — Sports & Entertainment Sponsorships

AllyAug 2020 - Apr 2022 • 1 yr 9 mosPromoted to spearhead social content and strategy for Ally's expanding sports and event sponsorships, I led the Ally Racing team social media channels, overseeing content strategy, community engagement, and real-time activations. My role also involved seamless collaboration with multiple internal teams, agency partners, and sponsorship organizations to integrate organic and paid social media into strategic sponsorship initiatives. I amplified social content across Ally and partner channels to engage target audiences and extend brand reach and awareness. My sponsorship portfolio included the Ally 48 Chevrolet, Charlotte Football Club, National Women's Soccer League, Detroit City Football Club, the Ally Challenge, the iHeart Radio concert series, and the Ally 48 Cadillac DPi.

Sr. Manager, Social Media — Content, Community & Sports Sponsorships

AllyOct 2015 - Jul 2020 • 4 yrs 10 mosAs the strategic lead of Ally's enterprise community management team, I expanded the team and its scope by enacting always-on social coverage, coordinated integration with customer support, and strategic social listening and reporting. I successfully executed the implementation a new enterprise social media tool (Sprinklr), collaborated closely with creative and digital agencies to create captivating social content, and assumed the role of the social media lead during enterprise crisis response scenarios. I also regularly collaborated with legal and compliance partners to ensure adherence to industry regulations set forth by governing bodies including FINRA and the FDIC, and facilitated Ally Auto's dealer social media programs, equipping dealer partners with tools and training to enhance their digital strategies.

Sr. Associate, Social Media Content & Channel Strategy

Capital OneSep 2014 - Oct 2015 • 1 yr 2 mosI played a key role in guiding and executing content and channel strategy for Capital One's enterprise social media channels. This included the development and management of a cohesive social brand voice, content pillars, and value proposition. I also managed the brand's successful inaugural Instagram ad campaign, #WalletStories, which generated 24M impressions, reached 6.5M users, increased followers by 120%, and resulted in a 16 point lift in ad recall. Additionally, I fostered internal collaboration with over 30 lines of business to ensure comprehensive product visibility across enterprise social channels and maintained relationships with social media platforms to stay updated on platform developments and best practices.

Account Coordinator / Senior Community Manager

Ignite Social MediaMay 2010 - Aug 2014 • 4 yrs 4 mosAs a member of Ignite's client services team, I managed client relationships and effectively coordinated communications between clients and agency teams. Promoted to Senior Community Manager, I served as the community and content lead for several agency clients spanning diverse industries. My responsibilities included crafting and overseeing multi-channel editorial calendars, encompassing content strategy, short- and long-form copywriting, and creative asset development. I led a dynamic community management team in proactively engaging across clients' social platforms, interacting with users, responding to comments, and resolving concerns and customer issues. I also regularly developed strategic recommendations, reports, and agency perspectives that effectively shaped client social media strategy, brand voice, and content optimization and execution. My client portfolio included industry leaders such as Microsoft, Carlson Rezidor Hotel Group, Proctor & Gamble, Samsung TV, Mederma, Quest Diagnostics, The Body Shop, and the National Endowment for Financial Education.

Education

UNC Hussman School of Journalism and Media

Master of Arts - MA2019 - 2021

University of North Carolina at Chapel Hill

B.A., Journalism and Mass Communication2006 - 2010

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