Maddie Wilson

Social Media Marketing Specialist • Creative & Brand Strategist • Content Marketing Manager • SF, CA, US

Notion

Asana

Monday.com

Canva

Klaviyo

Cross-functional collaboration

Leadership

Community Management

YouTube

TikTok

Facebook

Instagram

Content Strategy

Storytelling

Content Creation

Brand Strategy

Available for hire fromNegotiable

Contracts

Full-Time Roles

Dynamic marketer with 5 years in brand storytelling, social media, and content strategy. Focused on innovative, consumer-focused initiatives.

Work History

Consultant, Social Media Strategy and Digital Marketing

Self-EmployedFreelancerOct 2022 - Present • 2 yrsSelect Clients: ANISA Beauty, Silk and Sonder, Nfant Labs • Develop and execute data-driven email and social media marketing strategies to drive lead generation, brand awareness, community engagement, and conversion; maintained a 6% engagement rate on Instagram, increasing impressions on Pinterest by 25%, YouTube shorts by 40%, LinkedIn by 20%, and TikTok video views by 25% within the first month for Silk + Sonder • Conduct thorough social media audits (analyze audience demographics, assess engagement metrics and follower growth, evaluate content strategy effectiveness), identifying growth opportunities and providing impactful recommendations to clients • Manage strategic influencer partnerships and ambassador programs to maximize brand visibility, expand reach and drive conversion • Create engaging content for a collective 1.2+ million-followers across TikTok, Pinterest, Instagram, LinkedIn, and YouTube, focusing on brand positioning, product benefits, and targeted messaging, while delivering detailed reports with key metrics, audience demographics, and campaign effectiveness • Own end-to-end email campaign execution leveraging platforms like Zoho and Klaviyo, including segmentation, scheduling, A/B testing, and deployment

Digital Marketing Manager

HALEYS BeautyFull-time EmployeeJun 2021 - Oct 2022 • 1 yr 5 mos• Built, managed, and executed content strategy across social channels, increasing engagement rate by 58% on Facebook and Instagram, 25% for TikTok, and 20% for YouTube within 6 months, with a primary focus on driving brand awareness and customer conversion • Leveraged data-driven insights to optimize content strategy and consumer messaging, establishing the direction of and leading the strategic execution of highly effective marketing campaigns • Led email campaign strategy and execution with the goal of maximizing revenue and building subscriber base through targeted consumer messaging, optimized send times and specialized segmentation for specific campaigns, which generated an increase in average open rate by 60% and email subscribers by 34% in 6 months • Owned content calendar and campaign briefing process, providing actionable recommendations and implementation plans to senior leadership based on trend research and competitive analysis • Managed and mentored social media intern, fostering their professional growth and development while ensuring the successful execution of social media initiatives

E-Commerce Merchandiser

Pottery BarnFull-time EmployeeMar 2019 - Mar 2022 • 3 yrs 1 mo• Executed successful end-to-end projects, including seasonal product launches for the Upholstery department and managed workflow and execution across six core teams (Engineering, Creative, Inventory, E-Commerce, Operations, and Buying teams) • Collaborated with social and email teams on digital marketing projects for best-selling products, seasonal product launches and Upholstery-specific promotions, ensuring brand voice consistency • Drove two successful category-specific initiatives that resulted in a 300% comp. YOY

Web Content Coordinator

GymboreeFull-time EmployeeNov 2018 - Mar 2019 • 5 mos• Collaborated closely with marketing team to develop and execute content strategies for email and social channels, effectively supporting product launches and promotions while leveraging data insights to drive sales and enhance brand recognition • Effectively managed competing priorities and deadlines, utilizing the content calendar and asset management tool to allocate resources and coordinate efforts across various teams, resulting in successful execution of multiple projects simultaneously • Oversaw sample coordinator, ensuring timely availability of product samples for launches while facilitating communication and collaboration with other teams, departments and external partners

Education

Scripps College

Bachelor's Degree, Media + CommunicationsAug 2014 - May 2018

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