Top Talent like Madeline are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Madeline Shandy

Growth Marketing Manager • Social Media Marketing Specialist • Washington, DC, US
Budgeting
Marketing Strategy
Marketing Analytics
Search Engine Marketing
Digital Advertising
Google Analyics
Social Ad Campaigns
Available for hire fromNegotiable
Marketing professional with expertise in data analytics, KPI tracking, campaign optimization, and paid media campaign strategies.
I am a results-driven marketing professional with experience in digital strategy, analytics, and social media management. As a Partner Go-To-Market intern at Nike, I worked in digital analytics in order to extract insights for their wholesale website. Prior to Nike, I worked as an Associate Digital Strategist at VI Marketing and Branding, where I oversaw Google Tag Manager tracking initiatives and led various campaigns with exceptional results. I also worked extensively with paid media campaigns, outlining budgets, developing strategies, and presenting results to clients. Overall, I bring technical and creative problem-solving skills to the table and am passionate about driving business results through data-driven insights.

Projects

Tobacco Stops With Me

Tobacco Stops With Me is an Oklahoma media campaign highlighting how tobacco use impacts Oklahomans. I lead multiple organic and paid media campaigns in order to drive business results.See More

Work History

N

Insights & Analytics Partner Go-To-Market Intern

NikeJun 2022 - Aug 2022 • 3 mos• Worked on the Insights and Analytics team to find areas of improvement for Nike’s $12B wholesale e-commerce platform which serves over 30K users across 121 countries • Utilized Adobe Analytics and Adobe Launch to extract insights on customer behavior and identify gaps in website tracking • Worked cross-functionally to identify the strengths and challenges of Nike’s wholesale website • Created the strategy for and designed persistent surveys across 11 sections of Nike’s B2B website to collect qualitative data
V

Associate Digital Strategist

VI Marketing and BrandingFeb 2021 - Jul 2021 • 6 mos• Developed, implemented, and maintained digital marketing objectives, strategies and tactics; plans led to a 400.0% increase in engagements year-over-year • Partnered with multiple departments in creating cross-platform communication plan and leveraged regional media to run campaigns through digital media efforts within an annual budget of over $4M • Recommended most effective performance marketing strategy, resulting in a campaign's Cost Per Lead 52.9% less than its KPI • Guided landing page recommendations and website user experience strategies, leading to an increase in average session duration of 312% year-over-year • Oversaw Google Tag Manager tracking initiatives, ensuring metrics were being properly tracked for 6 figure campaigns • Led various accounts and campaigns, including but not limited to a mobile app, resulting in a Cost Per Install 81.5% less than its KPI
V

Digital Strategy Coordinator

VI Marketing and BrandingFeb 2020 - Feb 2021 • 1 yr 1 mo• Managed social media accounts, boosting Facebook page likes by 33.0% and Twitter following by 66.7% for a public health client • Led re-structuring of a Pay-Per-Click initiative, resulting in a decreased cost per conversion of 19.9% year-over-year • Executed campaign set-up and optimization across multiple platforms, exceeding all 11 campaign tactic KPIs
V

Social Media Coordinator

VI Marketing and BrandingFeb 2019 - Feb 2020 • 1 yr 1 mo• Monitored social media channels, increasing total followers by 13.1% in 2019 across Facebook, Twitter and Instagram • Increased positive sentiment percentage for a client's campaign by 77.0% through creative and copy optimizations

Education

G

George Washington University

Graduate Degree, MBAAug 2021

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Marketing professional with expertise in data analytics, KPI tracking, campaign optimization, and paid media campaign strategies.
I am a results-driven marketing professional with experience in digital strategy, analytics, and social media management. As a Partner Go-To-Market intern at Nike, I worked in digital analytics in order to extract insights for their wholesale website. Prior to Nike, I worked as an Associate Digital Strategist at VI Marketing and Branding, where I oversaw Google Tag Manager tracking initiatives and led various campaigns with exceptional results. I also worked extensively with paid media campaigns, outlining budgets, developing strategies, and presenting results to clients. Overall, I bring technical and creative problem-solving skills to the table and am passionate about driving business results through data-driven insights.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Madeline are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Madeline Shandy

Growth Marketing Manager • Social Media Marketing Specialist • Washington, DC, US
Budgeting
Marketing Strategy
Marketing Analytics
Search Engine Marketing
Digital Advertising
Google Analyics
Social Ad Campaigns
Available for hire fromNegotiable

Projects

Tobacco Stops With Me

Tobacco Stops With Me is an Oklahoma media campaign highlighting how tobacco use impacts Oklahomans. I lead multiple organic and paid media campaigns in order to drive business results.

Work History

N

Insights & Analytics Partner Go-To-Market Intern

NikeJun 2022 - Aug 2022 • 3 mos• Worked on the Insights and Analytics team to find areas of improvement for Nike’s $12B wholesale e-commerce platform which serves over 30K users across 121 countries • Utilized Adobe Analytics and Adobe Launch to extract insights on customer behavior and identify gaps in website tracking • Worked cross-functionally to identify the strengths and challenges of Nike’s wholesale website • Created the strategy for and designed persistent surveys across 11 sections of Nike’s B2B website to collect qualitative data
V

Associate Digital Strategist

VI Marketing and BrandingFeb 2021 - Jul 2021 • 6 mos• Developed, implemented, and maintained digital marketing objectives, strategies and tactics; plans led to a 400.0% increase in engagements year-over-year • Partnered with multiple departments in creating cross-platform communication plan and leveraged regional media to run campaigns through digital media efforts within an annual budget of over $4M • Recommended most effective performance marketing strategy, resulting in a campaign's Cost Per Lead 52.9% less than its KPI • Guided landing page recommendations and website user experience strategies, leading to an increase in average session duration of 312% year-over-year • Oversaw Google Tag Manager tracking initiatives, ensuring metrics were being properly tracked for 6 figure campaigns • Led various accounts and campaigns, including but not limited to a mobile app, resulting in a Cost Per Install 81.5% less than its KPI
V

Digital Strategy Coordinator

VI Marketing and BrandingFeb 2020 - Feb 2021 • 1 yr 1 mo• Managed social media accounts, boosting Facebook page likes by 33.0% and Twitter following by 66.7% for a public health client • Led re-structuring of a Pay-Per-Click initiative, resulting in a decreased cost per conversion of 19.9% year-over-year • Executed campaign set-up and optimization across multiple platforms, exceeding all 11 campaign tactic KPIs
V

Social Media Coordinator

VI Marketing and BrandingFeb 2019 - Feb 2020 • 1 yr 1 mo• Monitored social media channels, increasing total followers by 13.1% in 2019 across Facebook, Twitter and Instagram • Increased positive sentiment percentage for a client's campaign by 77.0% through creative and copy optimizations

Education

G

George Washington University

Graduate Degree, MBAAug 2021

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.