Top Talent like Madelynne are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Madelynne Dela Rama

Graphic Designer • Brand Designer • Email Marketing Specialist • Jersey City, NJ, US
Digital Art
Visual Design
Mentoring
Communication
Newsletter Design
Collaboration
Content Development
Instagram Reels
Engagement
Facebook
Reels
Instagram
Social Media Marketing
Social Media Communications
Social Media Management
Social Media
Available for hire fromNegotiable
Contracts
Visual Storyteller | Leading Brand Strategies and Inspiring Designs
Greetings! I'm Madelynne Dela Rama, a Social Media Manager at NJCU. With expertise in art direction and project coordination, I transformed and expanded the marketing team. I uphold brand integrity while executing impactful strategies that drive lead generation for admissions and fundraising. I notably revamped the NJCU brand with a fresh logo design, while respecting its heritage. Skilled in project management, using software for seamless task assignments and timely project delivery. I excel in collaboration, managing vendor relationships, and overseeing print production. Leading a dynamic design team, I fostered creativity and solutions. Eager to contribute my strategic mindset and innovation to new challenges. Let's connect!

Work History

N

Social Media Manager

New Jersey City UniversityAs a Social Media Manager, I oversee primary institutional social media channels, optimizing campaigns, insights, analytics, and outreach. I also support and maintain cohesive brand messaging for secondary social media accounts of campus partners. I create and manage a content calendar, crafting compelling messages for multiple channels and audiences. Additionally, I coordinate social coverage across departments, identifying and sharing relevant stories and event coverage that align with the university's content themes and target audiences. Key accomplishments include achieving a 41% increase in the total audience across four channels within three months, boosting impressions by 37%, and driving a 14% increase in engagement across all platforms. I generate weekly and monthly social media reports to provide valuable insights to stakeholders.
N

Art Director

New Jersey City UniversityJan 2013 - Jan 2023 • 10 yrs 1 moAs an Art Director in the Office of Marketing & Communications, I provided strategic leadership and supervision to the design team, fostering their growth and development. I mentored and trained interns, ensuring their seamless integration into the creative process. I played a key role in the development, execution, and management of effective marketing campaigns targeting higher education markets. By establishing the creative direction, I ensured that all designs remained on-brand, effectively communicating the institution's value propositions. I maintained oversight of the daily production schedule, optimizing efficiency by creating design briefs, setting priorities, and assigning projects to designers. Additionally, I served as a liaison with stakeholders, providing regular project updates and addressing any concerns or feedback. I contributed to the development of performance standards for the graphic design staff, conducted performance evaluations, and recommended personnel actions. I actively participated in marketing and related committees, lending my expertise and insights to drive strategic initiatives.
N

Graphic Designer

New Jersey City UniversityJan 2010 - Jan 2013 • 3 yrs 1 moAs a Graphic Designer, I successfully collaborated with department personnel to assess marketing needs, establish clear direction and goals, and provided regular updates on job progress. I conceptualized, created, and produced high-quality advertising collateral and web graphics for various academic programs and special events. I provided print specifications and managed the bidding process, ensuring adherence to office/department budgets. I organized and created production timelines, allowing for timely delivery of projects. Additionally, I implemented appropriate electronic filing methods, streamlining access to design assets and facilitating collaboration.
N

Administrative Assistant

New Jersey City UniversityJan 2009 - Jan 2010 • 1 yr 1 moAs an Administrative Assistant, I played a crucial role in supporting various departments by providing valuable graphic design assistance. This included creating visually appealing materials to enhance presentations, reports, and other communication materials. I actively assisted in organizing and managing department budgets, ensuring accurate financial records and effective allocation of resources. I contributed to the success of events by providing support in planning and execution, coordinating logistics, managing guest lists, and assisting with on-site coordination. I maintained the needs of the staff and office, ensuring a well-organized and efficient work environment. This included managing schedules, coordinating meetings with both internal and external stakeholders, and handling incoming phone calls professionally and promptly.
N

Graphic Design Intern

New Jersey City UniversityJan 2008 - Jan 2009 • 1 yr 1 moAs a Graphic Design Intern, I played a vital role in ensuring brand consistency and enhancing the visual identity of the organization. I successfully updated collateral materials to align with brand standards, showcasing attention to detail and design precision. I was responsible for creating impactful brochures and flyers to promote various academic programs. I contributed to event branding and campaigns, developing compelling designs that captured attention and generated excitement. I requested bid specifications and organized project budgets, demonstrating strong organizational and project management skills. I also provided support in clerical tasks and front desk responsibilities, showcasing adaptability and a willingness to contribute to various areas of the organization.

Education

N

New Jersey City University

Master of Business Administration - MBA, Marketing
N

New Jersey City University

Bachelor of Fine Arts - BFA, Illustration

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Visual Storyteller | Leading Brand Strategies and Inspiring Designs
Greetings! I'm Madelynne Dela Rama, a Social Media Manager at NJCU. With expertise in art direction and project coordination, I transformed and expanded the marketing team. I uphold brand integrity while executing impactful strategies that drive lead generation for admissions and fundraising. I notably revamped the NJCU brand with a fresh logo design, while respecting its heritage. Skilled in project management, using software for seamless task assignments and timely project delivery. I excel in collaboration, managing vendor relationships, and overseeing print production. Leading a dynamic design team, I fostered creativity and solutions. Eager to contribute my strategic mindset and innovation to new challenges. Let's connect!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Madelynne are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Madelynne Dela Rama

Graphic Designer • Brand Designer • Email Marketing Specialist • Jersey City, NJ, US
Digital Art
Visual Design
Mentoring
Communication
Newsletter Design
Collaboration
Content Development
Instagram Reels
Engagement
Facebook
Reels
Instagram
Social Media Marketing
Social Media Communications
Social Media Management
Social Media
Available for hire fromNegotiable
Contracts

Work History

N

Social Media Manager

New Jersey City UniversityAs a Social Media Manager, I oversee primary institutional social media channels, optimizing campaigns, insights, analytics, and outreach. I also support and maintain cohesive brand messaging for secondary social media accounts of campus partners. I create and manage a content calendar, crafting compelling messages for multiple channels and audiences. Additionally, I coordinate social coverage across departments, identifying and sharing relevant stories and event coverage that align with the university's content themes and target audiences. Key accomplishments include achieving a 41% increase in the total audience across four channels within three months, boosting impressions by 37%, and driving a 14% increase in engagement across all platforms. I generate weekly and monthly social media reports to provide valuable insights to stakeholders.
N

Art Director

New Jersey City UniversityJan 2013 - Jan 2023 • 10 yrs 1 moAs an Art Director in the Office of Marketing & Communications, I provided strategic leadership and supervision to the design team, fostering their growth and development. I mentored and trained interns, ensuring their seamless integration into the creative process. I played a key role in the development, execution, and management of effective marketing campaigns targeting higher education markets. By establishing the creative direction, I ensured that all designs remained on-brand, effectively communicating the institution's value propositions. I maintained oversight of the daily production schedule, optimizing efficiency by creating design briefs, setting priorities, and assigning projects to designers. Additionally, I served as a liaison with stakeholders, providing regular project updates and addressing any concerns or feedback. I contributed to the development of performance standards for the graphic design staff, conducted performance evaluations, and recommended personnel actions. I actively participated in marketing and related committees, lending my expertise and insights to drive strategic initiatives.
N

Graphic Designer

New Jersey City UniversityJan 2010 - Jan 2013 • 3 yrs 1 moAs a Graphic Designer, I successfully collaborated with department personnel to assess marketing needs, establish clear direction and goals, and provided regular updates on job progress. I conceptualized, created, and produced high-quality advertising collateral and web graphics for various academic programs and special events. I provided print specifications and managed the bidding process, ensuring adherence to office/department budgets. I organized and created production timelines, allowing for timely delivery of projects. Additionally, I implemented appropriate electronic filing methods, streamlining access to design assets and facilitating collaboration.
N

Administrative Assistant

New Jersey City UniversityJan 2009 - Jan 2010 • 1 yr 1 moAs an Administrative Assistant, I played a crucial role in supporting various departments by providing valuable graphic design assistance. This included creating visually appealing materials to enhance presentations, reports, and other communication materials. I actively assisted in organizing and managing department budgets, ensuring accurate financial records and effective allocation of resources. I contributed to the success of events by providing support in planning and execution, coordinating logistics, managing guest lists, and assisting with on-site coordination. I maintained the needs of the staff and office, ensuring a well-organized and efficient work environment. This included managing schedules, coordinating meetings with both internal and external stakeholders, and handling incoming phone calls professionally and promptly.
N

Graphic Design Intern

New Jersey City UniversityJan 2008 - Jan 2009 • 1 yr 1 moAs a Graphic Design Intern, I played a vital role in ensuring brand consistency and enhancing the visual identity of the organization. I successfully updated collateral materials to align with brand standards, showcasing attention to detail and design precision. I was responsible for creating impactful brochures and flyers to promote various academic programs. I contributed to event branding and campaigns, developing compelling designs that captured attention and generated excitement. I requested bid specifications and organized project budgets, demonstrating strong organizational and project management skills. I also provided support in clerical tasks and front desk responsibilities, showcasing adaptability and a willingness to contribute to various areas of the organization.

Education

N

New Jersey City University

Master of Business Administration - MBA, Marketing
N

New Jersey City University

Bachelor of Fine Arts - BFA, Illustration

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.