Top Talent like Madi are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.Madi Garner
Blog Writing
Social Media
Photoshop
SEO
Marketing
Content creator and digital strategist
Here to help companies drive brand awareness and engagement though digital strategy and content creation.
Projects
Crate & Barrel Digital Marketing Campaign
Digital marketing campaign for the brand Crate&Barrel focused on targeting young adults moving within big cities. Our campaign was titled UrbanVoyager and included end-to-end optimization of the marketing funnel, beginning with the target market and product line research. We established goals and KPIs that drove our digital activations. The activations included blogs with SEO keywords and backlinks, organic social media posts, and influencer engagement strategies. See More
Tesla - Strategic Marketing Plan
In this case study, I analyzed the industry structure, target market, distribution channels, and pricing strategies of Tesla. Based on this market research I was able to identify the key issues needing to be addressed by the organization and develop strategic alternatives. Marketing issues that I identified included Pricing & Revenue, Dependence on Elon Musk, Promotional Strategy and Struggles to Scale Production Efficiently. After evaluation, I generated three strategic alternatives: 1. Introduction of a cost-efficient, easier-to-manufacture product, 2. Form a strategic alliance with a potential competitor (Apple, Sony, or NIO), 3. Switch to Chinese-made batteries (LFP). Based on the short and long-term analysis of each strategic alternative, I chose a final recommendation introducing a cost-efficient product- an electric motorcycle.See MoreWork History
P
Marketing Specialist
Pioneer Acquisitions- Implemented monthly and quarterly email campaigns for prospective clients and current partners for Brixbid.com - Support research and development of SEO and PPC campaigns to increase lead generation for Pioneer Acquisition's prop-tech startup - Create engaging video, photo, and written content across 2 social media accounts resulting in a 121% increase in accounts reached, and a 137% increase in accounts engaged within 6 months - Implemented monthly newsletter for residents with an average open rate of 70%G
Marketing Coordinator
Gourmet KitchnJun 2021 - Jan 2022 • 7 mos- Created a comprehensive social media marketing strategy on Facebook and Instagram including messaging development and graphic design - Implemented several email micro-campaigns to analyze and test against goals - Successfully completed Moneyball campaign for friends and family to get engaged and further awareness - Run daily, weekly, and monthly sales and revenue reports to compare against goals and use as a starting point for marketing campaigns - Leverage market research to understand the company's target market and funnel in-depth, identify areas of opportunity and execute projects to drive member growth, retention, engagement, and revenue.C
Marketing Manager
Catapult ChicagoJan 2020 - Mar 2021 • 1 yr 3 mos- Co-developed refreshed partnership programs based on offerings, marketing and analytics; and membership tiers based on engagement and community participation - Assisted in the transition from creating and promoting in-person events to cultivating member participation online - Facilitated a complete redesign of company website including copy and design - Produced engaging weekly newsletters with a 10% increase in opens and 8% increase in clicks over the course of a yearC
Web Marketing Manager
Commuter AdvertisingJun 2020 - Jun 2021 • 1 yr 1 mo- Created, managed, and updated 3+ Shopify eCommerce sites using relevant apps, liquid code, and Facebook integration - Produced weekly SEO-optimized content including blogs, FAQs, and quizzes - Produced biweekly digital marketing campaigns with synchronized social media content and email campaignsEducation
DePaul University
Graduate Degree, MarketingSep 2021 - Jun 2022DePaul University
Bachelor's Degree, Communications and Technology w/ Minors in Spanish and Community ServiceSep 2017 - Jun 2021How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Available NowBook a Call
Content creator and digital strategist
Here to help companies drive brand awareness and engagement though digital strategy and content creation.
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Top Talent like Madi are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.Madi Garner
Blog Writing
Social Media
Photoshop
SEO
Marketing
Projects
Crate & Barrel Digital Marketing Campaign
Digital marketing campaign for the brand Crate&Barrel focused on targeting young adults moving within big cities. Our campaign was titled UrbanVoyager and included end-to-end optimization of the marketing funnel, beginning with the target market and product line research. We established goals and KPIs that drove our digital activations. The activations included blogs with SEO keywords and backlinks, organic social media posts, and influencer engagement strategies.Tesla - Strategic Marketing Plan
In this case study, I analyzed the industry structure, target market, distribution channels, and pricing strategies of Tesla. Based on this market research I was able to identify the key issues needing to be addressed by the organization and develop strategic alternatives. Marketing issues that I identified included Pricing & Revenue, Dependence on Elon Musk, Promotional Strategy and Struggles to Scale Production Efficiently. After evaluation, I generated three strategic alternatives: 1. Introduction of a cost-efficient, easier-to-manufacture product, 2. Form a strategic alliance with a potential competitor (Apple, Sony, or NIO), 3. Switch to Chinese-made batteries (LFP). Based on the short and long-term analysis of each strategic alternative, I chose a final recommendation introducing a cost-efficient product- an electric motorcycle.Work History
P
Marketing Specialist
Pioneer Acquisitions- Implemented monthly and quarterly email campaigns for prospective clients and current partners for Brixbid.com - Support research and development of SEO and PPC campaigns to increase lead generation for Pioneer Acquisition's prop-tech startup - Create engaging video, photo, and written content across 2 social media accounts resulting in a 121% increase in accounts reached, and a 137% increase in accounts engaged within 6 months - Implemented monthly newsletter for residents with an average open rate of 70%G
Marketing Coordinator
Gourmet KitchnJun 2021 - Jan 2022 • 7 mos- Created a comprehensive social media marketing strategy on Facebook and Instagram including messaging development and graphic design - Implemented several email micro-campaigns to analyze and test against goals - Successfully completed Moneyball campaign for friends and family to get engaged and further awareness - Run daily, weekly, and monthly sales and revenue reports to compare against goals and use as a starting point for marketing campaigns - Leverage market research to understand the company's target market and funnel in-depth, identify areas of opportunity and execute projects to drive member growth, retention, engagement, and revenue.C
Marketing Manager
Catapult ChicagoJan 2020 - Mar 2021 • 1 yr 3 mos- Co-developed refreshed partnership programs based on offerings, marketing and analytics; and membership tiers based on engagement and community participation - Assisted in the transition from creating and promoting in-person events to cultivating member participation online - Facilitated a complete redesign of company website including copy and design - Produced engaging weekly newsletters with a 10% increase in opens and 8% increase in clicks over the course of a yearC
Web Marketing Manager
Commuter AdvertisingJun 2020 - Jun 2021 • 1 yr 1 mo- Created, managed, and updated 3+ Shopify eCommerce sites using relevant apps, liquid code, and Facebook integration - Produced weekly SEO-optimized content including blogs, FAQs, and quizzes - Produced biweekly digital marketing campaigns with synchronized social media content and email campaignsEducation
DePaul University
Graduate Degree, MarketingSep 2021 - Jun 2022DePaul University
Bachelor's Degree, Communications and Technology w/ Minors in Spanish and Community ServiceSep 2017 - Jun 2021How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Pangea empowers fractional work across the world for marketing and design roles.