Madi Garner

Content Marketing Manager • Growth Marketing Manager • Chicago, IL, US

Blog Writing

Photoshop

SEO

Marketing

Available for hire fromNegotiable

Content creator and digital strategist

Here to help companies drive brand awareness and engagement though digital strategy and content creation.

Projects

Social Media Strategy and Content Creation

In this role, I created 2 Instagram accounts and 2 Facebook pages from scratch for a prop-tech startup and associated brokerage firm. This ongoing project includes all graphic, guide, video, and photo content creation in addition to written copy. See More

Crate & Barrel Digital Marketing Campaign

Digital marketing campaign for the brand Crate&Barrel focused on targeting young adults moving within big cities. Our campaign was titled UrbanVoyager and included end-to-end optimization of the marketing funnel, beginning with the target market and product line research. We established goals and KPIs that drove our digital activations. The activations included blogs with SEO keywords and backlinks, organic social media posts, and influencer engagement strategies. See More

Tesla - Strategic Marketing Plan

In this case study, I analyzed the industry structure, target market, distribution channels, and pricing strategies of Tesla. Based on this market research I was able to identify the key issues needing to be addressed by the organization and develop strategic alternatives. Marketing issues that I identified included Pricing & Revenue, Dependence on Elon Musk, Promotional Strategy and Struggles to Scale Production Efficiently. After evaluation, I generated three strategic alternatives: 1. Introduction of a cost-efficient, easier-to-manufacture product, 2. Form a strategic alliance with a potential competitor (Apple, Sony, or NIO), 3. Switch to Chinese-made batteries (LFP). Based on the short and long-term analysis of each strategic alternative, I chose a final recommendation introducing a cost-efficient product- an electric motorcycle.See More

Brand Creation and Customer Relationship Strategy

For this project, my team and I developed and presented a customer relationship strategy for a fake company that we created and branded.See More

Work History

Marketing Specialist

Pioneer AcquisitionsJan 2022 - Present • 2 yrs 9 mos- Implemented monthly and quarterly email campaigns for prospective clients and current partners for Brixbid.com - Support research and development of SEO and PPC campaigns to increase lead generation for Pioneer Acquisition's prop-tech startup - Create engaging video, photo, and written content across 2 social media accounts resulting in a 121% increase in accounts reached, and a 137% increase in accounts engaged within 6 months - Implemented monthly newsletter for residents with an average open rate of 70%

Marketing Coordinator

Gourmet KitchnJun 2021 - Jan 2022 • 7 mos- Created a comprehensive social media marketing strategy on Facebook and Instagram including messaging development and graphic design - Implemented several email micro-campaigns to analyze and test against goals - Successfully completed Moneyball campaign for friends and family to get engaged and further awareness - Run daily, weekly, and monthly sales and revenue reports to compare against goals and use as a starting point for marketing campaigns - Leverage market research to understand the company's target market and funnel in-depth, identify areas of opportunity and execute projects to drive member growth, retention, engagement, and revenue.

Marketing Manager

Catapult ChicagoJan 2020 - Mar 2021 • 1 yr 3 mos- Co-developed refreshed partnership programs based on offerings, marketing and analytics; and membership tiers based on engagement and community participation - Assisted in the transition from creating and promoting in-person events to cultivating member participation online - Facilitated a complete redesign of company website including copy and design - Produced engaging weekly newsletters with a 10% increase in opens and 8% increase in clicks over the course of a year

Web Marketing Manager

Commuter AdvertisingJun 2020 - Jun 2021 • 1 yr 1 mo- Created, managed, and updated 3+ Shopify eCommerce sites using relevant apps, liquid code, and Facebook integration - Produced weekly SEO-optimized content including blogs, FAQs, and quizzes - Produced biweekly digital marketing campaigns with synchronized social media content and email campaigns

Education

DePaul University

Graduate Degree, MarketingSep 2021 - Jun 2022

DePaul University

Bachelor's Degree, Communications and Technology w/ Minors in Spanish and Community ServiceSep 2017 - Jun 2021

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