Top talent is on Pangea

You are viewing Madison's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.

Madison Griffin

Content Marketing Manager • Creative & Brand Strategist • Social Media Marketing Specialist • New York, NY, US
Promo Videos
Brand Management
Adobe Creative Suite
Content Management
Digital Strategy
Content Strategy
Creative Marketing
Content Creation
Instagram Reels
Influencer Marketing
Community Management
Community Building
Video Promotion
Brand Development
Reels
Instagram
Later
Hootsuite
TikTok Management
Social Media Management
TikTok
Digital Marketing
Social Media Marketing
Social Media
Available for hire fromNegotiable
Contracts
Social Media & Brand Marketing Manager | Creative Strategist | Event Planning
Social media content producer and strategist with 3+ years of experience creating, implementing, and organizing social media strategies and creative production for brands. Concentrates on building engagement and community within all channels. Possesses a B.A. in Fashion Media & Marketing with a focus on editorial communication and brand management. Social Media Strategy | Social Media Video Production | Content Creation | Content Strategy | Influencer Relations | Creative Direction

Projects

PORTFOLIO

Work samples

Work History

A

Community Manager

Artisan CouncilNov 2023 - Present • 1 yrPublishes daily content and monitors performance on @NYXCosmetics, @essie, @Thayers, @EyeBuyDirect. Moderates and interacts across social channels in an authentic manner true to each brand/channel (TikTok, Instagram, Twitter, Facebook, YouTube) and participates in the comments section and social chatter across all channels. Identifies social trends and pertinent conversations to use for social copywriting. Cultivates relationships and conversations with potential brand ambassadors, influencers, community members and content creators. Maintains standardization for engagement responses and guidelines for frequently asked questions and new product launches. Produces weekly and monthly performance reporting & analysis to provide recommendations to clients/team to help advise strategies. Leads community based content-generation programs and initiatives, on an ongoing basis but also key moments such as product launches or cultural moments.
I

Social Media & Brand Production Manager - MAGIC Fashion Events

Informa MarketsFeb 2022 - Nov 2023 • 1 yr 10 mosDeveloped and continually enhanced the organic social media strategy and content calendars for @magicfashionevents and @sourcingatmagic social platforms (Instagram, LinkedIn, Facebook, TikTok). Managed various stages of planning, design, and production of multi-day events to amplify social media presences (photo opportunities, custom activations, networking opportunities). Sourced and built relationships with photographers, videographers, stylists, social content creators, agencies, and brand/social team interns to successfully execute event operations and creative production needs. Negotiated and wrote contracts while managing $100k+ social media budget for video/photo content shoots, processed all purchase orders. Developed creative briefs for social content based on insights and trends, acted as lead in the briefing process with contractors and external agencies. Conceptualized, created, edited, and published daily original content. Worked with various teams and departments internally/externally to ensure content was produced efficiently and delivered within budget parameters, followed established policies and procedures, met deadlines, and satisfied creative expectations. Managed strategy/implementation of real time social coverage & content capture by social teams/agencies/video & photo vendors during key events and seasonal brand moments like activations, sponsorships, panels, and community gatherings. Owned and enhanced the process for social media reporting to measure impact throughout the marketing funnel, presenting monthly and quarterly to internal stakeholders.
O

Digital Marketing Specialist

OnSite StyleJan 2021 - Feb 2022 • 1 yr 2 mosEngaged with community and successfully lead campaigns for location launches and promotions with 100% booking of first 4 weeks. Email marketing campaigns lead to a 40% increase in clicks in the first two months. Acted as virtual assistant for bookings, website building, social media management, scheduling for CEO of company.
F

Digital Marketing Specialist

FULLBEAUTY BrandsOct 2021 - Jan 2022 • 4 mosCoordinated all emails for three brands daily to ensure successful delivery to customer. Increased open rates and conversions by developing strategies, segmentations, and writing subject lines. Approved all linking, segments, creatives, and products for each brand email while assisting with overall brand marketing promotions and media developments.
C

Head Media Specialist/Lead Photographer

Camp Echo LakeJun 2021 - Aug 2021 • 3 mosDelegated projects and tasks to 4 other people to ensure daily content delivery of video and photo for website upload. Staged, shot, edited, and uploaded 250+ photos per day of daily events, sports, campers to website.

Education

L

Lasell University

Bachelor of Arts - BA, Fashion Media & Marketing2017 - 2021
F

Florence University of the Arts

Study Abroad Semester2019

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Social Media & Brand Marketing Manager | Creative Strategist | Event Planning
Social media content producer and strategist with 3+ years of experience creating, implementing, and organizing social media strategies and creative production for brands. Concentrates on building engagement and community within all channels. Possesses a B.A. in Fashion Media & Marketing with a focus on editorial communication and brand management. Social Media Strategy | Social Media Video Production | Content Creation | Content Strategy | Influencer Relations | Creative Direction

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top talent is on Pangea

You are viewing Madison's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.

Madison Griffin

Content Marketing Manager • Creative & Brand Strategist • Social Media Marketing Specialist • New York, NY, US
Promo Videos
Brand Management
Adobe Creative Suite
Content Management
Digital Strategy
Content Strategy
Creative Marketing
Content Creation
Instagram Reels
Influencer Marketing
Community Management
Community Building
Video Promotion
Brand Development
Reels
Instagram
Later
Hootsuite
TikTok Management
Social Media Management
TikTok
Digital Marketing
Social Media Marketing
Social Media
Available for hire fromNegotiable
Contracts

Projects

PORTFOLIO

Work samples

Work History

A

Community Manager

Artisan CouncilNov 2023 - Present • 1 yrPublishes daily content and monitors performance on @NYXCosmetics, @essie, @Thayers, @EyeBuyDirect. Moderates and interacts across social channels in an authentic manner true to each brand/channel (TikTok, Instagram, Twitter, Facebook, YouTube) and participates in the comments section and social chatter across all channels. Identifies social trends and pertinent conversations to use for social copywriting. Cultivates relationships and conversations with potential brand ambassadors, influencers, community members and content creators. Maintains standardization for engagement responses and guidelines for frequently asked questions and new product launches. Produces weekly and monthly performance reporting & analysis to provide recommendations to clients/team to help advise strategies. Leads community based content-generation programs and initiatives, on an ongoing basis but also key moments such as product launches or cultural moments.
I

Social Media & Brand Production Manager - MAGIC Fashion Events

Informa MarketsFeb 2022 - Nov 2023 • 1 yr 10 mosDeveloped and continually enhanced the organic social media strategy and content calendars for @magicfashionevents and @sourcingatmagic social platforms (Instagram, LinkedIn, Facebook, TikTok). Managed various stages of planning, design, and production of multi-day events to amplify social media presences (photo opportunities, custom activations, networking opportunities). Sourced and built relationships with photographers, videographers, stylists, social content creators, agencies, and brand/social team interns to successfully execute event operations and creative production needs. Negotiated and wrote contracts while managing $100k+ social media budget for video/photo content shoots, processed all purchase orders. Developed creative briefs for social content based on insights and trends, acted as lead in the briefing process with contractors and external agencies. Conceptualized, created, edited, and published daily original content. Worked with various teams and departments internally/externally to ensure content was produced efficiently and delivered within budget parameters, followed established policies and procedures, met deadlines, and satisfied creative expectations. Managed strategy/implementation of real time social coverage & content capture by social teams/agencies/video & photo vendors during key events and seasonal brand moments like activations, sponsorships, panels, and community gatherings. Owned and enhanced the process for social media reporting to measure impact throughout the marketing funnel, presenting monthly and quarterly to internal stakeholders.
O

Digital Marketing Specialist

OnSite StyleJan 2021 - Feb 2022 • 1 yr 2 mosEngaged with community and successfully lead campaigns for location launches and promotions with 100% booking of first 4 weeks. Email marketing campaigns lead to a 40% increase in clicks in the first two months. Acted as virtual assistant for bookings, website building, social media management, scheduling for CEO of company.
F

Digital Marketing Specialist

FULLBEAUTY BrandsOct 2021 - Jan 2022 • 4 mosCoordinated all emails for three brands daily to ensure successful delivery to customer. Increased open rates and conversions by developing strategies, segmentations, and writing subject lines. Approved all linking, segments, creatives, and products for each brand email while assisting with overall brand marketing promotions and media developments.
C

Head Media Specialist/Lead Photographer

Camp Echo LakeJun 2021 - Aug 2021 • 3 mosDelegated projects and tasks to 4 other people to ensure daily content delivery of video and photo for website upload. Staged, shot, edited, and uploaded 250+ photos per day of daily events, sports, campers to website.

Education

L

Lasell University

Bachelor of Arts - BA, Fashion Media & Marketing2017 - 2021
F

Florence University of the Arts

Study Abroad Semester2019

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
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