Madison Jayne

Brand Partnership Manager • PR and Communications Specialist • Social Media Marketing Specialist • Waco, TX, US

Communication

Marketing

Copywriting

Public Relations

SEO

Instagram

TikTok

Script Editing

Article Writing

Brand Ambassador

Community Outreach

Search Engine Marketing

Brand Strategy

Influencer Marketing

Brand Management

Messaging Strategy

Personable

Available for hire fromNegotiable

Contracts

Communication professional with Baylor University degree

With a Bachelor of Arts in Communication from Baylor University, I have a strong foundation in social and behavioral health from Cerro Coso Community College. My experience includes roles as a Communications Coordinator at Startup Waco and a Communications Partner at GXG, where I worked on connecting student-athletes with NIL opportunities. I've also worked in public relations at Voice in Sport, VIS, and as a celebrity stylist at Micaela Erlanger Studios Inc. My background also includes serving as a Men's Basketball Student Athletic Trainer at Baylor University, where I provided essential support to the team. These experiences have honed my skills in communication, coordination, and relationship-building. I am passionate about leveraging my education and experiences to make a positive impact in the field of communication and beyond.

Projects

Startup Waco Website Copy

On this project, I embarked on a mission to revitalize our website with a strategic and captivating copy revamp. Through research and strategic planning, I crafted messaging that resonates deeply with our audience's desires and aspirations. Compelling storytelling now flows through every page, turning bland descriptions into engaging narratives that captivate and inspire. The results speak for themselves: increased engagement, higher conversion rates, and an enhanced brand perception. Leveraging SEO mastery, our visibility and organic traffic have soared, while persuasive calls-to-action have turned passive visitors into active participants. Our brand identity shines brightly across every touchpoint, fostering trust and loyalty among our audience. With this revamped copy, we're poised for continued growth and success, driven by the transformative power of words.See More

GXG Social Media Management

As the GXG Social Media Manager for the NIL Collective at Baylor Athletics, I spearheaded a dynamic digital presence that resonated with fans and athletes alike. From game-day excitement to behind-the-scenes glimpses, I curated a captivating narrative that brought the Baylor Athletics experience to life on social media platforms. My responsibilities encompassed content creation, community engagement, and brand advocacy. I crafted compelling social media posts, leveraging a mix of multimedia elements to showcase the energy and passion of Baylor Athletics. Whether it was celebrating victories, highlighting player achievements, or engaging with fans in real-time, I ensured that every interaction reflected the spirit of the Baylor Bears. Through strategic collaboration with athletes, coaches, and stakeholders, I amplified our brand's reach and impact. By fostering meaningful connections with our audience, I cultivated a vibrant online community united in their support for Baylor Athletics. Our social media channels became a hub of excitement and conversation, driving fan engagement and loyalty to new heights. With a keen eye for storytelling and a passion for sports, I brought the Baylor Athletics brand to life in the digital sphere. As the GXG Social Media Manager, I was proud to play a pivotal role in showcasing the talent, dedication, and camaraderie that define the Baylor Bears experience.See More

Startup Waco Social Sedia Manager

As the Social Media Manager for Startup Waco, a non-profit dedicated to empowering entrepreneurs in the vibrant Waco community, I led a strategic digital presence that fueled engagement and connection. With a focus on fostering innovation and growth, I crafted compelling content that highlighted the stories, achievements, and impact of local entrepreneurs. My role involved curating a diverse range of content to resonate with our target audience, from startup success stories to educational resources and community events. Through strategic planning and creative execution, I elevated Startup Waco's online presence, positioning it as a hub of support and inspiration for aspiring and established entrepreneurs alike. I leveraged social media platforms to facilitate meaningful conversations, drive awareness, and cultivate a sense of belonging within the entrepreneurial community. I played a vital role in building a thriving online community around Startup Waco's mission by actively engaging with followers, amplifying user-generated content, and showcasing the diverse talents within Waco's startup ecosystem. With a passion for entrepreneurship and a commitment to driving positive change, I was honored to serve as Startup Waco's Social Media Manager, contributing to the organization's mission of empowering and enriching the Waco community through innovation and collaboration.See More

Work History

Communications Coordinator

Startup WacoDirectly working on GXG developed by Startup Waco, a nonprofit organization, GXG is a program that seeks to connect student-athletes who wear the Green and Gold of Baylor University with NIL opportunities.

Communications Partner

GXGFeb 2024 - May 2024 • 4 mosnull

Celebrity Stylist

Micaela Erlanger Studios Inc.Sep 2023 - Dec 2023 • 4 mosnull

Public relations

Voice in Sport, VISAug 2023 - Dec 2023 • 5 mosnull

Mens Basketball Student Athletic Trainer

Baylor UniversitySep 2021 - May 2022 • 9 mosPerformed duties such as taping, administering treatments, providing first-aid, injury evaluation, and stretching.

Education

Baylor University

Bachelor of Arts - BA, Communication, General2021 - 2024

Cerro Coso Community College

Social and Behavioral Health - AA, Arts and Humanities - AA2017 - 2021

Mammoth High School

High School Diploma2017 - 2021

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