Top Talent like Mai are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Mai Shi

Product Marketing Manager
Growth Product Manager
Brand Partnership Manager
New York, NY, US
Open to relocation
Product Marketing
Growth Marketing
Campaign Marketing
Content Strategy
Available for hire fromNegotiable
Contracts
Full-Time Roles
CMO Specializing in NFT Marketing
With a robust background in marketing and public relations, I hold a Master's degree in Public Relations from the University of Florida and a Bachelor of Arts in Journalism from Wuhan University. Currently, I serve as the CMO at Vibe.xyz, where I oversee marketing, PR, and operations for high-profile clients like Lionel Messi and Warner Brothers. I founded Web5 Studio, pioneering NFT utilities in the food and beverage sector and advising Web3 projects. Previously, as Head of Marketing at Web3Auth, I expanded the user base significantly and partnered with tech giants like Google Cloud. My tenure as Head of Marketing and PR at Kung Fu Tea saw the brand's expansion from 50 to 450 stores, launching the first loyalty rewards app in the bubble tea industry. I also managed marketing projects at SML Group Limited, enhancing their B2B E-commerce platform and securing major brand partnerships.

Projects

Portofolio

Case studies

Work History

V

CMO

Vibe.xyzVibe is the ultimate NFT-to-product platform that allows brands and celebrities to launch token-gated experiences and build product utilities for their NFT. Oversaw marketing, PR, operations and managed client accounts like Lionel Messi, Warner Brothers, The MET, Arbitrum, Near. Designed the brand identity system and led product development from beta to public launch, and developed a GTM rollout playbook based on market research and audience segmentation. Built a community from 0 to 20K in 3 months with no $ spend.
W

Founder

Web5 StudioKung Fu Tea is the first food & beverage QSR brand to launch an NFT collection with actual utilities and lifetime rewards redeemable on Solana. Created the first Solana Hacker House Community and advised on projects building on Solana. Provided advisory/consultation services and growth marketing strategies to Web3 projects. Services included Marketing Advisory, GTM strategies, Digital Marketing, Branding, Content, and Community building. Built the Women on Solana initiative to onboard more women in the Web3 space.
W

Head of Marketing

Web3AuthSep 2022 - May 2023 • 9 mosWeb3Auth is the leading self-custodial infrastructure for everyone with 12M users per month. Partnered with CEO and BD to design the company's monetization model and increased our developer and partnership community size by 400%. Oversaw multi-channel, multi-chain marketing, partnership, ecosystem and Public Relations initiatives. Strategized and executed product launch campaigns with Google Cloud and Amazon, designed partnership content and events resulting in 3M impressions. Developed product marketing weekly exercises with product/engineers and refined different lines of products positioning, selling and launch strategies.
K

Head of Marketing and PR - CMO equivalent

Kung Fu TeaJun 2016 - May 2022 • 6 yrsKung Fu Tea is the No.1 Bubble Tea brand in the U.S - listed in the TOP 500 chains globally and ranked No. 3 in Yelp's Most Loved Brands. Reported to the CEO and managed marketing, sales, product and operation teams. Grew stores numbers from 50 to 450 and acquired three international food brands. Developed and launched the bubble tea category's first loyalty rewards app and grew users from 0 to 5 million in 4 years. Managed global marketing budget and developed a growth marketing automation funnel with cross-functional, cross-regional teams. Led strategic partnership programs and successfully activated partnerships that contributed to 25% sales growth.
S

Marketing Project Manager

SML Group LimitedMay 2014 - Jun 2016 • 2 yrs 2 mosSML is a global brand identification solution provider for top fashion brands and some of the largest retailers in the world. Project managed SML's B2B E-commerce platform and acquired new business accounts through platform demos and presentations. Led 25 new product feature updates and improved the E-commerce system performance by 73%. Managed brands including Macy's, Levi's, Michael Kors, PVH, Old Navy, etc. Provided creative solutions for brands based on functionalities of the E-platform.
M

CMO

myshell.aiContract EmployeeMyshell.ai is the first AI consumer layer. Led the platform Series A funding and contributed to 2M MAU Achievements: Led AI app store launch and bot trading initiatives, increased CLTV by 185% Responsibilities: Built the company ’s positioning and narrative by overseeing product marketing, content, community, influencer, social media campaigns and PR efforts and increased brand recall by 73% Oversaw AI apps GTM market operations and increased shell coin distribution for influencers and investors by 79%, increasing creator allocation by 24% Orchestrated the AI agent product roadmap with the engineering team, upgraded the points system from one dimension to four categories, contributing to 58% retention lift Designed and launched new demand generation funnels: from ad targeting, channel selection, social media/landing page design, A/B testing in copy, retargeting,

Education

U

University of Florida

Master, Public Relations2010
W

Wuhan University

Bachelor of Arts (B.A.), Journalism

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How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
CMO Specializing in NFT Marketing
With a robust background in marketing and public relations, I hold a Master's degree in Public Relations from the University of Florida and a Bachelor of Arts in Journalism from Wuhan University. Currently, I serve as the CMO at Vibe.xyz, where I oversee marketing, PR, and operations for high-profile clients like Lionel Messi and Warner Brothers. I founded Web5 Studio, pioneering NFT utilities in the food and beverage sector and advising Web3 projects. Previously, as Head of Marketing at Web3Auth, I expanded the user base significantly and partnered with tech giants like Google Cloud. My tenure as Head of Marketing and PR at Kung Fu Tea saw the brand's expansion from 50 to 450 stores, launching the first loyalty rewards app in the bubble tea industry. I also managed marketing projects at SML Group Limited, enhancing their B2B E-commerce platform and securing major brand partnerships.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Similar Pangeans

leigh ferreira

Senior Marketing Executive | 20+ Years in Brand Strategy, Content, Community & Investor Communications (AI/Web3/Fintech)
Content Marketing • 20 years of exp. • US

Taryn Cunningham

Marketing Leader in AI | Startup Growth & GTM
Growth Marketing Management • Social Media Marketing • Product Marketing • 4 years of exp. • Los Angeles, CA, US

Amanda Wang

B2B Marketing Leader | Growth and Revenue-Driven | Brand & Demand Builder
Growth Marketing Management • Email Marketing • Content Marketing • 15 years of exp. • Jersey City, NJ, US

Vincent Magaline, MBA

Director of Digital Marketing | 4x First Marketing Hire | Scaled Qualified Inbound Pipeline from $200K to $10M+ in 1 year (50x) | AI & B2B SaaS Growth Expert
Growth Marketing Management • Content Marketing • Product Marketing • 14 years of exp. • Napa, CA, US

Top Talent like Mai are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Mai Shi

Product Marketing Manager
Growth Product Manager
Brand Partnership Manager
New York, NY, US
Open to relocation
Product Marketing
Growth Marketing
Campaign Marketing
Content Strategy
Available for hire fromNegotiable
Contracts
Full-Time Roles

Projects

Portofolio

Case studies

Work History

V

CMO

Vibe.xyzVibe is the ultimate NFT-to-product platform that allows brands and celebrities to launch token-gated experiences and build product utilities for their NFT. Oversaw marketing, PR, operations and managed client accounts like Lionel Messi, Warner Brothers, The MET, Arbitrum, Near. Designed the brand identity system and led product development from beta to public launch, and developed a GTM rollout playbook based on market research and audience segmentation. Built a community from 0 to 20K in 3 months with no $ spend.
W

Founder

Web5 StudioKung Fu Tea is the first food & beverage QSR brand to launch an NFT collection with actual utilities and lifetime rewards redeemable on Solana. Created the first Solana Hacker House Community and advised on projects building on Solana. Provided advisory/consultation services and growth marketing strategies to Web3 projects. Services included Marketing Advisory, GTM strategies, Digital Marketing, Branding, Content, and Community building. Built the Women on Solana initiative to onboard more women in the Web3 space.
W

Head of Marketing

Web3AuthSep 2022 - May 2023 • 9 mosWeb3Auth is the leading self-custodial infrastructure for everyone with 12M users per month. Partnered with CEO and BD to design the company's monetization model and increased our developer and partnership community size by 400%. Oversaw multi-channel, multi-chain marketing, partnership, ecosystem and Public Relations initiatives. Strategized and executed product launch campaigns with Google Cloud and Amazon, designed partnership content and events resulting in 3M impressions. Developed product marketing weekly exercises with product/engineers and refined different lines of products positioning, selling and launch strategies.
K

Head of Marketing and PR - CMO equivalent

Kung Fu TeaJun 2016 - May 2022 • 6 yrsKung Fu Tea is the No.1 Bubble Tea brand in the U.S - listed in the TOP 500 chains globally and ranked No. 3 in Yelp's Most Loved Brands. Reported to the CEO and managed marketing, sales, product and operation teams. Grew stores numbers from 50 to 450 and acquired three international food brands. Developed and launched the bubble tea category's first loyalty rewards app and grew users from 0 to 5 million in 4 years. Managed global marketing budget and developed a growth marketing automation funnel with cross-functional, cross-regional teams. Led strategic partnership programs and successfully activated partnerships that contributed to 25% sales growth.
S

Marketing Project Manager

SML Group LimitedMay 2014 - Jun 2016 • 2 yrs 2 mosSML is a global brand identification solution provider for top fashion brands and some of the largest retailers in the world. Project managed SML's B2B E-commerce platform and acquired new business accounts through platform demos and presentations. Led 25 new product feature updates and improved the E-commerce system performance by 73%. Managed brands including Macy's, Levi's, Michael Kors, PVH, Old Navy, etc. Provided creative solutions for brands based on functionalities of the E-platform.
M

CMO

myshell.aiContract EmployeeMyshell.ai is the first AI consumer layer. Led the platform Series A funding and contributed to 2M MAU Achievements: Led AI app store launch and bot trading initiatives, increased CLTV by 185% Responsibilities: Built the company ’s positioning and narrative by overseeing product marketing, content, community, influencer, social media campaigns and PR efforts and increased brand recall by 73% Oversaw AI apps GTM market operations and increased shell coin distribution for influencers and investors by 79%, increasing creator allocation by 24% Orchestrated the AI agent product roadmap with the engineering team, upgraded the points system from one dimension to four categories, contributing to 58% retention lift Designed and launched new demand generation funnels: from ad targeting, channel selection, social media/landing page design, A/B testing in copy, retargeting,

Education

U

University of Florida

Master, Public Relations2010
W

Wuhan University

Bachelor of Arts (B.A.), Journalism

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.