Maia Grauer

Data Analyst • Chief of Staff • Sales Operations Manager • Philadelphia, PA, US

Leadership

Team Management

Start-ups

SaaS

Retail

Management Consulting

Growth

Strategy & Business Development

Data Analysis

Survey Design

Market Research

Available for hire fromNegotiable

Contracts

Growth & Operations - Former BCG consultant, Startup operator

I am a former BCG consultant, with experience in both the corporate (Burlington Stores, Retail) and the startup world (dLocal, Nasdaq: DLO, Fintech). I have a proven record in developing growth strategies, and executing them to deliver top and bottom line results. My specialties include defining a commercial and customer strategy, building an effective commercial and revenue operations approach, redesigning processes to drive operational excellence, market research, data analytics, and project management. I have experience working with boards, C-level teams, and leaders across the whole company.

Projects

Revenue operations function set up

Problem: Company was growing at an accelerated pace, and needed a more structured approach to achieve Net Revenue Retention targets, and continue building the team. No clear ways of working existed that allowed the team to scale Actions: Diagnosed key revenue operation elements that would drive growth, and led design and implementation. E.g. CRM process, Pipeline dashboards, Pricing dashboards, New compensation structure, Forecasting process, onboarding program for new joiners Results: Net Revenue Retention targets were over-achieved, and the team was able to triplicate in less than 12 months, with almost no churn.See More

Queue sales strategy for large nationwide retailer

Problem: Queue was a new area of the store, and had limited space to display merchandise. Return on Space needed to be maximized Actions: Conducted competitive and customer analysis through store visits, customer surveys and customer interviews. Run heavy analytics on internal data to understand Return on Space of each category, top sellers, worst sellers. Optimized back of house operations, and visual merchandising to ensure an always full queue. Developed a holistic strategy for queue Results: Queue comp sales surpassed those of the company. A quarterly analysis was designed and automated to empower the merchandising team to evaluate Return on Space winners and losers. See More

Merchandising playbook - Data analytics

Problem: Buyers were overwhelmed by internal and external data available, and not able to draw actionable insights Actions: Designed quarterly “data packs” that provided actionable insights for buyers to make decisions on merchandising (e.g. types of products, brands, price points, inventory levels, store allocation). Data packs were composed of dashboards that easily told a story. These were automated in excel, and drew data from internal and external sources. Results: Buyers heavily relied on Data Packs to make data-driven decisions, which led to significant lifts in sales. When required dashboards were augmented with qualitative data from focus groups and store visits, and additional quantitative data from customer surveys. All ran internally by the teams I led.See More

Work History

VP, Head of Account management and Customer Success

dLocaldLocal (Fintech B2B, Nasdaq: DLO) Key achievements: - Owned company's Net Revenue Retention, and consistently delivered a 180%+ NRR - Set up the revenue operations function (e.g. forecasting & planning, CRM management, KPIs, reporting, onboarding program, performance and incentives management) - Built global team of 100+ people, to support 300+ B2B clients 24/7 worldwide

Sr Director Strategy and Customer insights

Burlington StoresAug 2017 - Nov 2020 • 3 yrs 4 mosRetail, Nasdaq: BURL Key achievements: - Defined company’s strategy and target customer clusters, by leveraging survey data, focus groups insights and competitive analyses - Optimized store hours through A/B testing, providing a significant lift in sales - Developed Queue strategy to achieve higher Return on Space - Developed recommendations to optimize sales / sqr footage and reduce cost, by building a fully loaded model by category - Designed and automate the creation of quarterly data packets to provide guidance to merchandising leaders on how to optimize assortment

Project Manager

The Boston Consulting Group (BCG)Sep 2014 - Aug 2017 • 3 yrsWorked in a variety of industries (i.e. Travel, Pharma, Retail), and in a diverse types of projects Few examples: - Operational excellence transformation at large manufacturing CPG client delivering $3-$20MM in annual savings - Production strategy for Pharma manufacturing client to deliver annual savings of $8MM - Transformation plan for large retail client to optimize operations and grow revenue (e.g. customer strategy, store operations, supply chain, buying and overhead, organizational design)

Education

University of Pennsylvania

MBA, Wharton, Strategic Management | OperationsAug 2012 - May 2014

Universidad de Montevideo

Engineering, Telecommunications | Computer ScienceMar 2005 - Mar 2009

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