Maimuna Isah

Graphic and web designer with experience in branding, layout design, and front-end website builds. Skilled at creating clean, functional visuals that support clear communication across digital and print. Has worked with startups and small businesses to develop websites, marketing assets, and visual identities. Outside of client work, often explores new design tools and sketching techniques to improve workflows.

Projects

Crypress

Branding design for crypress project

Logo and Branding Design for bloom & brew

Overview: Bloom & Brew is a boutique café concept blending floral aesthetics with handcrafted brews. The brand needed a visual identity that feels warm, feminine, and modern, appealing to a cozy yet sophisticated audience. This branding project focused on creating a distinctive logo, cohesive color palette, and supporting visual elements that reflect the brand’s ethos of comfort, creativity, and connection. Logo Design: The primary logo features an elegant serif font with whimsical flourishes, combined with a blooming leaf illustration replacing the “l” and “o” in “Bloom.” The ampersand adds a graceful transition between “Bloom” and “Brew,” symbolizing harmony between nature and the café experience. Multiple variations were developed for versatility, including a round seal logo and stacked format. Color Palette: The palette includes soft pinks and muted browns to evoke warmth and approachability: • #F0E5D8 – Creamy white for background softness • #D8C2A7 – Muted lavender for elegance • #8C756A – Dusty rose for femininity • #F7F4EF – Off-white for contrast • #C5A77B – Warm caramel for richness Illustration & Pattern Work: Custom illustrated patterns of donuts and bagels were created to enhance packaging and collateral, giving the brand a playful yet artisanal touch. These illustrations echo the hand-crafted nature of Bloom & Brew’s offerings. Result: The final brand identity is warm, inviting, and memorable, setting a strong foundation for customer recognition and emotional connection. Every visual element was crafted to support the café’s vision—where people can bloom over every brew.See More

Logo & Branding Design – Vasana Decor

Overview: Vasana Decor is a premium interior design brand focused on minimalism, modern elegance, and earthy sophistication. The goal of this branding project was to create a refined visual identity that communicates trust, high-end aesthetics, and timeless design. The branding needed to resonate with upscale clients seeking serene, curated spaces. Logo Design: The logo combines the initials “V” and “D” in a sleek, interwoven monogram that reflects harmony and fluidity in design. The primary wordmark uses the ‘Grown’ font to deliver a balance of elegance and modernism, while the circular logo version provides a compact option for branding collateral and social media. Fonts: • Header Font: Grown – a refined serif typeface that adds a luxurious and artistic tone • Body Font: Montserrat Classic – a clean, modern sans-serif for legibility and professionalism Color Palette: Inspired by natural textures and high-end interiors, the color scheme includes: • #F0E5D8 – Soft cream for balance and airiness • #D8C2A7 – Neutral beige for warmth • #8C756A – Taupe for sophistication • #F7F4EF – Off-white for contrast • #C5A77B – Earthy tan for depth • #412F13 – Rich espresso brown for grounding Moodboard & Inspiration: The visual direction draws from minimalist architecture, wooden textures, and neutral interiors to build a moodboard that guides the brand’s aesthetic. It reflects calm, clarity, and curated beauty—mirroring the core philosophy of Vasana Decor. Result: The final branding presents Vasana Decor as a sophisticated and approachable interior brand. The visuals create a sense of calm luxury, making it easy to attract clients who value both design quality and emotional resonance in their living spaces.See More

Brochure Design for Purely Polished

This brochure was created for Purely Polished, a leading clean beauty and wellness brand in Australia, to promote its corporate wellness services offered inside AURA wellness lounges. The goal was to design a sleek, modern, and informative layout that effectively communicates the brand’s message while visually aligning with its calm, professional image. The brochure highlights Purely Polished’s express in-office beauty and wellness services including facials, grooming, massages, breathwork, and more — all curated to support employee wellness and performance. Special focus was given to crafting a clear visual hierarchy that balances text and imagery, ensuring the message is both engaging and easy to digest. Key features of the design: • Professional, clean layout with calming color tones and plenty of white space to reflect the wellness theme. • Strategic image placement to evoke a sense of relaxation, professionalism, and trust. • Custom icons and callouts to highlight important services and benefits like staff retention, stress reduction, and workplace culture alignment. • Consistent brand identity, integrating Purely Polished’s logo, tone, and visual style throughout the pages. • Mobile-readable format, optimized for digital sharing and viewing on mobile devices. The final brochure successfully promotes the concept of “midweek resets” through visually appealing and informative content, aimed at attracting both HR decision-makers and employees. It also includes QR code functionality for easy sign-up, a limited launch offer, and clear calls-to-action to drive conversions. This project demonstrates my ability to translate brand messaging into clean, functional design while enhancing user experience and visual appeal.See More

Work History

Graphic designer

MaimunadesignsFull-time Employee• Design visually compelling graphics for digital and print materials including flyers, social media posts, presentations, and marketing assets • Create clean, user-friendly website designs with a focus on functionality, responsiveness, and visual appeal • Develop brand identity systems including logos, color palettes, and typography that align with each client’s vision • Use design tools like Canva, Figma, and WordPress to bring ideas to life efficiently and effectively • Collaborate closely with clients to understand their goals and translate them into impactful visual solutions • Ensure consistent branding across all platforms and touchpoints • Apply a strong eye for layout, color, and typography to simplify complex content into clear, engaging designs • Deliver high-quality designs within tight deadlines while maintaining clear communication throughout the project • Help businesses and personal brands stand out with professional, polished, and purpose-driven design

Education

Al qalam University

Bachelor of Applied Science - BASc, Chemistry2019 - 2023

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