Maksym Hedrovych

With a robust background in Physics, Electronics, and Computer Science from Dnipropetrovs'kij Nacional'nij Universitet, I have honed my skills as a Product Designer across various industries. At W1TTY, I led the design team to launch a financial product that reached over 1 million customers in 33 countries, achieving a 4.5+ app rating. My tenure at Samsung Electronics involved developing design systems for AR/MR devices, enhancing human-computer interactions. At Mind Studios, I contributed to high-profile projects, including a $20M Microsoft blockchain initiative. My experience also includes impactful roles at Cadabra Studio and PPC Agency Penguin-studio, where I optimized user experiences and increased product effectiveness.

Projects

Portfolio

My portfolio with other projects

Work History

Product Designer

W1TTYApr 2021 - Mar 2024 • 3 yrsIn this financial technical product design leadership role, I secured the launch of our product and supported it from 0 to 1 Million customers. - Owned end-to-end designs and improvements for 20+ product categories - With the team successfully launched the product in 33 countries with an overall 4.5+ app rating and 4th place on App Store and Play Market - Worked with Engineers and Researchers to set up analytics, which helped investigate & decrease drop offs from 80% to 30% in some stages - Provided designs, concepts and prototypes, planned strategic metrics, which helped us track & increase adoption by 60% overall, retention by 130%, engagement by 50% throughout the application - Led a team of 6 designers, provided implementation guidelines to engineers, and key priorities across our diverse team - Worked with Product Management on structuring our process, which helped us deliver, plan, and communicate our goals faster at highest quality - Designed a unique modular design system approach, which helped us guide engineers and ship products even better.

Lead Interaction Designer

Samsung ElectronicsSep 2022 - Dec 2022 • 4 mosI worked with Samsung and Stink Studios on the development of Design System & Guidelines for AR/MR devices, which were broad and covered Augmented Reality, Mixed Reality, Mobile and Tablet platforms. Led & delivered unique spatial design system rules for both Mixed / Augmented Reality, and Mobile. Designed 3D interactions and the core of Human-Computer Interactions. Built & shipped typography, iconography, layout, hand & eye tracking and how these elements impact & interact with customers living area. Led the planning, strategy, vision and brainstorming process, presented concepts to cross-functional partners and stakeholders.

Product Designer

Mind StudiosAug 2019 - Mar 2021 • 1 yr 8 mosContributed to managing the design, strategy, and research of 8 projects, which included a $20M Microsoft blockchain invested project lumachain.io. - Developed design system and wireframes, tracked customers for Android, iOS, Web app Fitr Training https://get.fitr.training/ - Expanded booking conversion rate to 50% by migrating Aruba Top Drive car rental/sharing platform to a new digital flow - Created Yantriks B2B web app, which was acquired by Blue Yonder due to their advanced level of functionality - Accelerated performance of candidates by 20% with implementation of HR module on internal system - Elevated subscription conversion & revenue by 24% that drove business expansion for HSVP iOS/Android application.

Product Designer

Cadabra StudioJun 2017 - Aug 2019 • 2 yrs 3 mosSpearheaded various projects through UX, UI, concept creation, and research. - Delivered freelance marketplace, start-up children's educational platform, promo-sites, platform for deliveries and e-commerce, event-making application, and several concepts for AR/VR.

Product Designer

PPC Agency Penguin-studioMay 2015 - Jun 2017 • 2 yrs 2 mosPerformed product development, which included designs, usability, style, functions, and branding for marketing activities. Identified and captured potential opportunities for products to delight users. Identified all aspects of end-user interaction with the company and products for devising elegant solutions. - Created SAAS Panda Script product which optimized PPC specialists' effectiveness by more than 50% on a task completion - Delivered various amounts of Web design projects.

Education

Dnipropetrovs'kij Nacional'nij Universitet

Physics, Electronics and Computer Science2013 - 2017

School of Art 1

2004 - 2013

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