Top Talent like Manny are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Manny Jassal

Growth Marketing Manager • Toronto, ON, CA
Brand Strategy
Go-to-market Strategy
Content Creation
Social Media Marketing
Content Strategy
Available for hire fromNegotiable
Contracts
Full-Time Roles
CEO | Marketing & Brand Development Expert
With a robust educational background in International Business from Carleton University and an exchange program in International Marketing at iaelyon School of Management, this accomplished professional has a proven track record in leadership and marketing. As the CEO of Extra Sauce Agency since June 2022, they have revolutionized operations management, sales systems, and account management, achieving remarkable results such as growing a client's YouTube channel from 100k to 400k subscribers in 8 months. Previously, as CEO of Defiant Regime, they excelled in brand development, influencer programs, and product development, earning media features and endorsements from professional athletes. Their experience also includes roles as a Growth Marketing Consultant at Payroll Solutions International Inc. and Director of Corporate Affairs at Sprott Student Consulting Group, where they led significant brand and operational initiatives. Starting their career as a Sales Development Representative at First Data Corporation, they demonstrated exceptional salesmanship and client relationship skills.

Work History

E

CEO

Extra Sauce AgencyOperations Management: Pioneered a client-centric approach by establishing a tailored team for each client through the curation of a network comprising over 75 vetted marketing partners. Developed a sophisticated project management portal and Standard Operating Procedures (SOPs) to ensure consistently high-quality work across all digital marketing projects, encompassing paid ads, content creation, social media, and website development. Inbound & Outbound Sales Systems: Innovatively launched 'Find Your Sauce,' a podcast initiative aimed at forging valuable relationships with brands, resulting in a substantial enhancement in lead quality. Simultaneously, oversaw and coached a dynamic sales team of 2 appointment-setters, orchestrating the booking of qualified strategy calls via targeted outreach on platforms like LinkedIn, Instagram, and email. Account Management: Assumed a pivotal role as the primary client-facing liaison, skillfully managing the diverse needs of over 15 clients in 2023 and internal teams. Spearheaded strategy development and execution, ranging of projects from lifestyle brands, DTC product brands, SAAS organizations, AI startups, law firms, and more. Results: - Skyrocketed a client's YouTube channel from 100k to 400k subscribers in just 8 months. - Grew a client's Facebook page from a few thousand to a million followers in only 10 months. - Pioneered a market authority podcast for an AI software company's leadership team. - Successfully launched our own luxury streetwear brand, selling out in just 72 hours. - Grew a clients YouTube channel with the following metrics; 45.3 million views, generated $124k+ in revenue, and garnered 264k+ followers in 9 months. - Grew the agencys revenue to $10,000/MRR by March 2023.
D

CEO

Defiant RegimeBrand Development: Conducted in-depth market and audience research to craft a brand identity aligning with the organization's brand house. Developed comprehensive frameworks, including style guides and messaging guides, to ensure a unified and cohesive brand presence across all touchpoints. Influencer/Content creator program ('Defiant Family'): Established strong relationships with both local and international creators whose values resonate with our target audience. Orchestrated collaborative content creation through streamlined workflows, meticulously analyzing campaign data (metrics: engagement, sales). Content Strategy + Social Media Distribution: Architected a robust content asset repository for the organization. Collaborated with internal and external teams to meticulously plan content schedules for product launches and initiatives. Orchestrated seamless content distribution across various digital platforms, including Instagram, Meta, Tik Tok, LinkedIn, and the website. Product Development: Pioneered the development of cutting-edge products by establishing a fully controlled supply chain system in South Korea. Personally curated the sourcing of premium fabrics and leveraged world-class craftsmanship to ensure unrivaled product quality and exclusivity. Results: - Featured in media outlets like BlogTo - Cultivated a loyal Toronto 'defiant' community - Established an international customer base - Garnered endorsements from professional athletes and influencers.
P

Growth Marketing Consultant

Payroll Solutions International Inc.Jun 2021 - Jul 2022 • 1 yr 2 mosBrand Development (June 2021): Ideation to execution, led the brand development across the omni-channel. Provided the organization with resources/workflows/workshops to successfully execute the new brand identity seamlessly across social media, website, and tradeshows. Uncovered deep market & audience research to find marketing opportunities in the North America & LATAM regions. Optimized the various prospect touchpoints across the customer journey. Website Development (Sept 2021): Ideation to execution, led the project for creating a new modern global website in accordance with audience behaviours (e.g. Established A 'Global Reach' database for prospects to view payroll information on the regions they plan to expand into). (March 2022) Demand Generation: Provided strategy of digital paid media, organic social media, thought leadership (webinars, podcast). Consultation on implementing an employee reward system. Consulting & implementation of the organizational's content asset bank.
S

Director of Corporate Affairs

Sprott Student Consulting GroupJan 2020 - Apr 2020 • 4 mosThe Sprott Student Consulting Group is a student-run experiential learning program that connects students with dynamic business partners who want to help students learn while the students help them. We offer support in strategy, management, finance, supply chain, communications, and much more. - Manage team of 5 directors working to establish a consulting service provided by undergrad and master students in the Sprott department and connect them with companies to work on real-life projects related to the career path they plan to pursue after school. - Oversaw the operations for 12 student consulting teams working with clients tackling real-life problems. - Organized 62 students to meet their needs towards their field specializations and their educational team strengths to help the companies tackle their problem/goal at hand. - Building the foundational structure (templates, procedures, rulings, etc.) for the new program. This was done to ensure after this group of directors move on, our successors will be able to pick up and continue to grow the program.
F

Sales Development Representative

First Data CorporationApr 2019 - Sep 2019 • 6 mosDemonstrated professional salesmanship through the use of effective sales techniques and presentation skills. Established relationships with qualified businesses and connected them with our client through door-to-door sales.

Education

C

Carleton University

International Business, International Marketing & Trade
I

iaelyon School of Management

Exchange Program, International Marketing

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
CEO | Marketing & Brand Development Expert
With a robust educational background in International Business from Carleton University and an exchange program in International Marketing at iaelyon School of Management, this accomplished professional has a proven track record in leadership and marketing. As the CEO of Extra Sauce Agency since June 2022, they have revolutionized operations management, sales systems, and account management, achieving remarkable results such as growing a client's YouTube channel from 100k to 400k subscribers in 8 months. Previously, as CEO of Defiant Regime, they excelled in brand development, influencer programs, and product development, earning media features and endorsements from professional athletes. Their experience also includes roles as a Growth Marketing Consultant at Payroll Solutions International Inc. and Director of Corporate Affairs at Sprott Student Consulting Group, where they led significant brand and operational initiatives. Starting their career as a Sales Development Representative at First Data Corporation, they demonstrated exceptional salesmanship and client relationship skills.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Manny are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Manny Jassal

Growth Marketing Manager • Toronto, ON, CA
Brand Strategy
Go-to-market Strategy
Content Creation
Social Media Marketing
Content Strategy
Available for hire fromNegotiable
Contracts
Full-Time Roles

Work History

E

CEO

Extra Sauce AgencyOperations Management: Pioneered a client-centric approach by establishing a tailored team for each client through the curation of a network comprising over 75 vetted marketing partners. Developed a sophisticated project management portal and Standard Operating Procedures (SOPs) to ensure consistently high-quality work across all digital marketing projects, encompassing paid ads, content creation, social media, and website development. Inbound & Outbound Sales Systems: Innovatively launched 'Find Your Sauce,' a podcast initiative aimed at forging valuable relationships with brands, resulting in a substantial enhancement in lead quality. Simultaneously, oversaw and coached a dynamic sales team of 2 appointment-setters, orchestrating the booking of qualified strategy calls via targeted outreach on platforms like LinkedIn, Instagram, and email. Account Management: Assumed a pivotal role as the primary client-facing liaison, skillfully managing the diverse needs of over 15 clients in 2023 and internal teams. Spearheaded strategy development and execution, ranging of projects from lifestyle brands, DTC product brands, SAAS organizations, AI startups, law firms, and more. Results: - Skyrocketed a client's YouTube channel from 100k to 400k subscribers in just 8 months. - Grew a client's Facebook page from a few thousand to a million followers in only 10 months. - Pioneered a market authority podcast for an AI software company's leadership team. - Successfully launched our own luxury streetwear brand, selling out in just 72 hours. - Grew a clients YouTube channel with the following metrics; 45.3 million views, generated $124k+ in revenue, and garnered 264k+ followers in 9 months. - Grew the agencys revenue to $10,000/MRR by March 2023.
D

CEO

Defiant RegimeBrand Development: Conducted in-depth market and audience research to craft a brand identity aligning with the organization's brand house. Developed comprehensive frameworks, including style guides and messaging guides, to ensure a unified and cohesive brand presence across all touchpoints. Influencer/Content creator program ('Defiant Family'): Established strong relationships with both local and international creators whose values resonate with our target audience. Orchestrated collaborative content creation through streamlined workflows, meticulously analyzing campaign data (metrics: engagement, sales). Content Strategy + Social Media Distribution: Architected a robust content asset repository for the organization. Collaborated with internal and external teams to meticulously plan content schedules for product launches and initiatives. Orchestrated seamless content distribution across various digital platforms, including Instagram, Meta, Tik Tok, LinkedIn, and the website. Product Development: Pioneered the development of cutting-edge products by establishing a fully controlled supply chain system in South Korea. Personally curated the sourcing of premium fabrics and leveraged world-class craftsmanship to ensure unrivaled product quality and exclusivity. Results: - Featured in media outlets like BlogTo - Cultivated a loyal Toronto 'defiant' community - Established an international customer base - Garnered endorsements from professional athletes and influencers.
P

Growth Marketing Consultant

Payroll Solutions International Inc.Jun 2021 - Jul 2022 • 1 yr 2 mosBrand Development (June 2021): Ideation to execution, led the brand development across the omni-channel. Provided the organization with resources/workflows/workshops to successfully execute the new brand identity seamlessly across social media, website, and tradeshows. Uncovered deep market & audience research to find marketing opportunities in the North America & LATAM regions. Optimized the various prospect touchpoints across the customer journey. Website Development (Sept 2021): Ideation to execution, led the project for creating a new modern global website in accordance with audience behaviours (e.g. Established A 'Global Reach' database for prospects to view payroll information on the regions they plan to expand into). (March 2022) Demand Generation: Provided strategy of digital paid media, organic social media, thought leadership (webinars, podcast). Consultation on implementing an employee reward system. Consulting & implementation of the organizational's content asset bank.
S

Director of Corporate Affairs

Sprott Student Consulting GroupJan 2020 - Apr 2020 • 4 mosThe Sprott Student Consulting Group is a student-run experiential learning program that connects students with dynamic business partners who want to help students learn while the students help them. We offer support in strategy, management, finance, supply chain, communications, and much more. - Manage team of 5 directors working to establish a consulting service provided by undergrad and master students in the Sprott department and connect them with companies to work on real-life projects related to the career path they plan to pursue after school. - Oversaw the operations for 12 student consulting teams working with clients tackling real-life problems. - Organized 62 students to meet their needs towards their field specializations and their educational team strengths to help the companies tackle their problem/goal at hand. - Building the foundational structure (templates, procedures, rulings, etc.) for the new program. This was done to ensure after this group of directors move on, our successors will be able to pick up and continue to grow the program.
F

Sales Development Representative

First Data CorporationApr 2019 - Sep 2019 • 6 mosDemonstrated professional salesmanship through the use of effective sales techniques and presentation skills. Established relationships with qualified businesses and connected them with our client through door-to-door sales.

Education

C

Carleton University

International Business, International Marketing & Trade
I

iaelyon School of Management

Exchange Program, International Marketing

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.