Marco Mancilla

Condor AgencyResponsible for leading and managing digital marketing projects for U.S. clients specializing in IT services and data management. In my role, I have the following responsibilities: • Serve as the primary point of contact for clients, ensuring customer satisfaction and maintaining strong relationships. • Plan and manage projects from start to finish, including defining scopes, deliverables, timelines, and budgets. • Manage the tracking of deliverables and ensure project deadlines and objectives are met. • Work closely with internal teams (Paid Media, CRM, Email, Analytics, SEO, Development, Design, and Content) to ensure quality work and successful project delivery. • Conduct regular project status tracking and communicate updates to clients and stakeholders. • Identify growth and development opportunities for assigned accounts. • Work to maintain and expand client relationships.

Marketing Assistant

NovartisAug 2019 - Jun 2022 • 2 yrs 11 mos• Collaborating with the Marketing Manager, internal teams, clients and partners on marketing strategy. • Conceptualizing, designing, and adapting educational, informative and promotional materials aimed at HCPs. • Creating, implementing and monitoring of email marketing campaigns for brand and project promotion, and disseminating medical education information. • Updating and managing HCP databases for segmentation of email marketing campaigns and identification of key opinion leaders by medical specialty. • Developing a monthly report on the national pharma market to determine main competitors by SKU, evaluate price strategy performance and sales results, identify improvement opportunities and barriers related to marketing and commercialization strategy, and collect and analyze insights from the Access team on the general market situation, partners and projects. • Monitoring and diagnosing the e-commerce page Tumedicamentocerca.com to identify areas of improvement related to content strategy, Search Engine Optimization (SEO), User Experience (UX), and branding. • Developing a monthly report on the e-commerce page performance (web traffic and conversions). • Conceptualizing and designing branding and educational materials for the disease awareness project for patients: "Mi Salud, Mi Decisión". • Measuring the impact of digital campaigns for medical education and promotion of brands and projects (open rate, CTR, bounces, conversion, etc.). • Managing the corporate website for Venezuela, including content and structure according to global Novartis guidelines (CMS: Drupal). • Conceptualizing and developing a corporate newsletter.

Social Media Manager

ElevaAug 2018 - Nov 2020 • 2 yrs 4 mos• Develop and implement social media content strategies that align with the brand's commercial objectives. • Create high-quality and engaging content that resonates with the target audience across various social media platforms. • Monitor industry trends, audience preferences, and online conversations to identify opportunities for engagement and growth. • Analyze social media campaign performance weekly, establish KPIs to evaluate success, and recommend optimization strategies. • Manage the monthly content calendar, ensuring that all posts are aligned with the brand's messaging and goals. • Conduct research on industry-related topics, competitors, and keywords to drive traffic and increase brand awareness. • Design and execute email marketing campaigns that support the overall social media strategy. • Conduct benchmarking analysis to identify areas of opportunity for the brand's social media presence. • Develop monthly reports on the performance of the brand's social media, including metrics such as awareness, engagement, and conversions, and provide recommendations for improvement. • Engage with leads generated through social media channels and direct them to the appropriate channels for conversion. • Collaborate with the Community Manager, design team, and Account Executives to establish weekly objectives and activities, ensuring that all efforts are aligned with the brand's overall strategy. • Ensure the coherence and consistency of the brand's identity across all social media platforms, including visual branding and messaging.

Community Manager

Mundo OcupacionalNov 2017 - Aug 2018 • 10 mos• Build and maintain an engaged online community across various social media platforms, including Twitter and Facebook, by developing and implementing a content strategy that fosters engagement and participation. • Monitor online conversations related to the brand, responding to comments and messages in a timely and professional manner, and escalating issues as needed. • Collaborate with the Social Media Manager to develop and execute email marketing campaigns that support the overall community engagement strategy. • Plan and host online events, such as Twitter chats or Facebook Live sessions, to engage with the community and increase brand awareness. • Develop and maintain relationships with key influencers and stakeholders, leveraging these relationships to increase the brand's reach and impact. • Analyze and report on the performance of social media and community engagement efforts on a monthly basis, using tools such as Hootsuite and Google Analytics respectively. • Identify opportunities for community engagement and growth, and recommend strategies to achieve these goals. • Stay up-to-date on industry trends and developments, and adapt community engagement strategies as needed to remain competitive and relevant.

Community Manager

Trendy MarketingApr 2018 - Jun 2018 • 3 mos• Elaboration of strategic and creative content grids for the promotion and organic growth of brands' social media. • Community management on Instagram and Facebook. • Generation of leads. • Live events coverage for social media. • Monthly analysis of metrics and elaboration of monthly management reports.

Content Writer

Grupo Editorial MacpecriMar 2017 - Jul 2017 • 5 mos• Content writing for web page of various topics such as: sports, culture, cinema, gastronomy, health and events. • Edition of press releases. • Wordpress management.

Education

Central University of Venezuela

Bachelor's Degree, CommunicationsMar 2015 - Jul 2022

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