Maria Ranallo

Copywriter • Growth Marketing Manager • Creative & Brand Strategist • Denver, CO, US

Strategy & Business Development

Content Creation

Promotional Marketing

Brand Development

Brand Strategy

Digital Marketing

Advertising

SEO

Search Engine Marketing

Available for hire fromNegotiable

Contracts

Experienced Digital Strategy and Marketing Professional

Hi! I'm a digital marketing expert with a strong foundation in cross-cultural communication and the tech industry. My diverse experience has equipped me with a deep understanding of omni-channel marketing, content creation, and strategy implementation. I am passionate about leveraging diverse channels to drive impactful results and am always seeking new opportunities to make a meaningful contribution. I excel at conceptualizing and implementing impactful digital marketing strategies, resulting in high ROI, strong brand equity, and sustainable growth. My recent career highlights include building go-to-market strategies for South American technology companies for the U.S. market and launching an adventure and travel storytelling platform.

Projects

Associate Editor and Writer - Wildside Journeys

Wildside Journeys is a storytelling platform for adventure and travel enthusiasts. With 2 other editors, we conceptualized and launched this new digital publication and online community. As associate editor, I contribute essays on travel, the transformative power of community and culture, adventures in nature, and learning through exploration. I also manage the growth of our social channels and online community. See More

Go-to-Market Strategies for Tech Companies

As the Digital Strategy lead at Polytropic, I consult with software development firms in South America to build go-to-market brand strategies, and: - Deploy multi-channel digital content strategy including: website, SEO, social media, sales collateral, and editorial calendar - Build out brand positioning and brand voice for US audience based on Spanish-language content - Train and collaborate with internal teams to build capacity in marketing, content, and sales - Drive continued improvements in brand equity See More

Copywriting

I have been a copywriter for 12+ years and love crafting engaging brand stories and ongoing content on a variety of topics. Case Study Examples: https://www.mdgsolutions.com/work/ https://ellinke.com/category/case_studies/ Website Copy: https://katapulttechnologies.com/ https://frequencychangeaviation.com/ Blogs and Articles: https://www.mdgsolutions.com/blog/ https://www.energylogic.com/blog/See More

Digital Marketing Roadmaps

Spearhead digital marketing roadmaps for contract clients based on company goals, resources, and marketing objectives. I focus on implementing SEO-based content strategies that have resulted in a 53% increase in new traffic in one month for one client and 75% of clients ranking in top 10 for search queries. Central to my work with many of my current clients is brand outreach management and getting clients featured in industry magazines and podcasts to build brand awareness and equity. I also work in the following areas depending on objectives: - Direct rebranding efforts, including new website development, content optimization, UX/UI - Manage contracted freelancers for social media, design, web development, and Google ads - Analyze campaign and brand performance with Data Sudio, SEMRush, Google suite, Hubspot, and Active CampaignSee More

Work History

Digital Strategy

PolytropicResponsible for developing and implementing digital strategies to drive business growth.

Associate Editor

Wildside JourneysResponsible for editing and curating content for Wildside Journeys.

Marketing Director

el LinKeResponsible for leading marketing initiatives at el LinKe.

Digital Marketing & Content Strategist

PSL Corp - Software Development (International)Dec 2018 - Feb 2021 • 2 yrs 3 mosResponsible for digital marketing and content strategy at PSL Corp - Software Development (International).

Content Management Specialist

PSL Corp - Software Development (International)Feb 2017 - Dec 2018 • 1 yr 11 mosResponsible for managing content at PSL Corp - Software Development (International).

Education

University of Colorado Boulder

BA, International Affairs2006 - 2010

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