Top Talent like Marina are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Marina Makoeva

Critical Thinking
Analytical Thinking
Problem Solving
Design Strategy
Prototyping
Interaction Design
Wireframing
Figma
Information Architecture
Mobile Design
Product Design
UX research
UX Writing
Design Research
Process Optimization
Web Accessibility
Process Improvement
Design Systems
Design Thinking
User Research
User Interface Design
Usability Testing
UX
User Flows
User-Centered Design
UX Strategy
Design
Icon Design
UI/UX Design
Available for hire fromNegotiable
Contracts
Product Design Expert | SaaS & B2B Specialist | Team & Process Builder
I'm a product design leader with 9+ years of experience in product design, working across travel, edtech, e-commerce, and HR tech. I have a track record of building design and product processes, hiring and leading teams, and working hands-on in international companies. I’ve designed complex digital products across B2C, B2B, B2G, SAAS, marketplace models, from analytics platforms and mobile apps to self-service solutions. I create systems that empower design to drive business impact, enhance collaboration with product and engineering, and cultivate a productive environment for designers.

Work History

C

Director of Design

ConstructorFull-time EmployeeApr 2023 - Dec 2024 • 1 yr 9 mosLed a team of 6 designers, hiring, mentoring, and managing design processes, including discovery/delivery. Combined leadership with hands-on work, focusing on web interfaces, primarily an analytics dashboard. Conducted user research and workshops, improved existing products, and built an efficient design environment, including a design system. • Defined a clear design strategy, aligning the design team and improving cross-functional collaboration. • Redesigned the information architecture, enhancing navigation, scalability, and overall usability. • Developed an advanced design system based on Atomic 2.0 methodology, increasing efficiency for designers and developers. • Standardized data visualization in analytics, introducing new metrics and a structured, actionable approach. • Created a robust UI library for e-commerce, enabling extensive customization for clients. • Implemented an A/B testing feature, enhancing data-driven decision-making. • Conducted a large-scale UX audit, shaping quarterly product goals and prioritizing key improvements. • Optimized internal design team workflows, introducing structured processes that improved efficiency and consistency. • Systemized collaboration with product managers, creating a more structured and predictable planning process.
S

Senior Product Designer

SweatcoinFull-time EmployeeDec 2021 - Jan 2023 • 1 yr 2 mosDesigned UX/UI for the mobile app, focusing on monetization, engagement, and crypto integration. Led end-to-end design processes, refined interfaces, and collaborated with researchers, PMs, and developers. Contributed to the Design System Guild, structured workflows, and conducted workshops to enhance collaboration and consistency. • Redesigned the user profile, significantly increasing conversion into paying users by visualizing benefits and losses. • Implemented a prize draw feature, boosting daily app opens, engagement, and revenue. • Developed a gamified feature, increasing ad views and conversion to paying users. • Executed a Ramadan campaign, driving higher donations to charitable organizations. • Led the transition from Framer to Figma, expanding the design system and improving team efficiency. • Conducted design workshops for designers and other teams, enhancing consistency and accelerating design workflows.
M

Head of Design

MercauxFull-time EmployeeSep 2019 - Mar 2021 • 1 yr 7 mosLed a team of 4 designers, hiring, mentoring, and managing design operations. Designed and improved web, tablet, and mobile apps, self-service kiosks, and the company website. Conducted research, built an efficient design environment, and developed a strong visual language. • Defined and executed a clear design strategy, aligning all products under a unified vision. • Redesigned core products (Sales Assistant App, HQ Management & Analytics Platform), reducing support requests and improving customer business performance. • Designed new products from scratch, including Self-Service Multi-client Kiosk, Self-Checkout Kiosk for Dufry, Consumer QR App, Analytics Reports Emails, and an Internal tool for the Technical Integration Team. • Implemented a scalable design system, accelerating feature development and reducing design team workload. • Introduced new modules such as Digital Fitting Room, Remote Selling, Customer Profile, Appointments booking, and Analytics. • Created templates and guides for Sales, Client Success, and the Technical Integration Team, streamlining internal workflows.
A

Senior Product Designer

AviasalesFull-time EmployeeApr 2016 - Apr 2019 • 3 yrs 1 moDesigned and improved UX for Travelpayouts affiliate network and Hotellook metasearch. Led end-to-end design processes, from research to handoff, developed the design system, created documentation and guidelines, conducted workshops, and contributed to a rebranding initiative. • Redesigned the TP platform, WordPress plugin, Blog, and Widgets, enhancing user experience. • Conceptualized and launched TP Events, unifying company events and expanding audience reach. • Designed the Hotel and Flights Search White Label, enabling a seamless B2B integration. • Developed customizable widgets and specialized themes, providing flexibility for partners. • Revamped the email campaign, reducing support workload with clearer messaging and user-friendly design. • Introduced Assisted Booking for Hotellook, increasing hotel bookings. • Created a browser extension, inspiring users to travel more. • Produced numerous targeted marketing landing pages, covering key travel topics such as insurance, airports, and additional services, improving user engagement and conversion rates. • Supported multiple marketing campaigns with dedicated landing pages. • Built a comprehensive Design System, covering brand assets, product libraries, and marketing guidelines.

Education

H

Higher School of Economics

Master's degree, Graphic Design2013
B

British Higher School of Art and Design

Intensive UX & UI Design2015
S

Sense Academy

«Practical Course on Brain Functioning»
K

Kaplan International Pathways

Intensive English2019

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Product Design Expert | SaaS & B2B Specialist | Team & Process Builder
I'm a product design leader with 9+ years of experience in product design, working across travel, edtech, e-commerce, and HR tech. I have a track record of building design and product processes, hiring and leading teams, and working hands-on in international companies. I’ve designed complex digital products across B2C, B2B, B2G, SAAS, marketplace models, from analytics platforms and mobile apps to self-service solutions. I create systems that empower design to drive business impact, enhance collaboration with product and engineering, and cultivate a productive environment for designers.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Marina are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Marina Makoeva

Critical Thinking
Analytical Thinking
Problem Solving
Design Strategy
Prototyping
Interaction Design
Wireframing
Figma
Information Architecture
Mobile Design
Product Design
UX research
UX Writing
Design Research
Process Optimization
Web Accessibility
Process Improvement
Design Systems
Design Thinking
User Research
User Interface Design
Usability Testing
UX
User Flows
User-Centered Design
UX Strategy
Design
Icon Design
UI/UX Design
Available for hire fromNegotiable
Contracts

Work History

C

Director of Design

ConstructorFull-time EmployeeApr 2023 - Dec 2024 • 1 yr 9 mosLed a team of 6 designers, hiring, mentoring, and managing design processes, including discovery/delivery. Combined leadership with hands-on work, focusing on web interfaces, primarily an analytics dashboard. Conducted user research and workshops, improved existing products, and built an efficient design environment, including a design system. • Defined a clear design strategy, aligning the design team and improving cross-functional collaboration. • Redesigned the information architecture, enhancing navigation, scalability, and overall usability. • Developed an advanced design system based on Atomic 2.0 methodology, increasing efficiency for designers and developers. • Standardized data visualization in analytics, introducing new metrics and a structured, actionable approach. • Created a robust UI library for e-commerce, enabling extensive customization for clients. • Implemented an A/B testing feature, enhancing data-driven decision-making. • Conducted a large-scale UX audit, shaping quarterly product goals and prioritizing key improvements. • Optimized internal design team workflows, introducing structured processes that improved efficiency and consistency. • Systemized collaboration with product managers, creating a more structured and predictable planning process.
S

Senior Product Designer

SweatcoinFull-time EmployeeDec 2021 - Jan 2023 • 1 yr 2 mosDesigned UX/UI for the mobile app, focusing on monetization, engagement, and crypto integration. Led end-to-end design processes, refined interfaces, and collaborated with researchers, PMs, and developers. Contributed to the Design System Guild, structured workflows, and conducted workshops to enhance collaboration and consistency. • Redesigned the user profile, significantly increasing conversion into paying users by visualizing benefits and losses. • Implemented a prize draw feature, boosting daily app opens, engagement, and revenue. • Developed a gamified feature, increasing ad views and conversion to paying users. • Executed a Ramadan campaign, driving higher donations to charitable organizations. • Led the transition from Framer to Figma, expanding the design system and improving team efficiency. • Conducted design workshops for designers and other teams, enhancing consistency and accelerating design workflows.
M

Head of Design

MercauxFull-time EmployeeSep 2019 - Mar 2021 • 1 yr 7 mosLed a team of 4 designers, hiring, mentoring, and managing design operations. Designed and improved web, tablet, and mobile apps, self-service kiosks, and the company website. Conducted research, built an efficient design environment, and developed a strong visual language. • Defined and executed a clear design strategy, aligning all products under a unified vision. • Redesigned core products (Sales Assistant App, HQ Management & Analytics Platform), reducing support requests and improving customer business performance. • Designed new products from scratch, including Self-Service Multi-client Kiosk, Self-Checkout Kiosk for Dufry, Consumer QR App, Analytics Reports Emails, and an Internal tool for the Technical Integration Team. • Implemented a scalable design system, accelerating feature development and reducing design team workload. • Introduced new modules such as Digital Fitting Room, Remote Selling, Customer Profile, Appointments booking, and Analytics. • Created templates and guides for Sales, Client Success, and the Technical Integration Team, streamlining internal workflows.
A

Senior Product Designer

AviasalesFull-time EmployeeApr 2016 - Apr 2019 • 3 yrs 1 moDesigned and improved UX for Travelpayouts affiliate network and Hotellook metasearch. Led end-to-end design processes, from research to handoff, developed the design system, created documentation and guidelines, conducted workshops, and contributed to a rebranding initiative. • Redesigned the TP platform, WordPress plugin, Blog, and Widgets, enhancing user experience. • Conceptualized and launched TP Events, unifying company events and expanding audience reach. • Designed the Hotel and Flights Search White Label, enabling a seamless B2B integration. • Developed customizable widgets and specialized themes, providing flexibility for partners. • Revamped the email campaign, reducing support workload with clearer messaging and user-friendly design. • Introduced Assisted Booking for Hotellook, increasing hotel bookings. • Created a browser extension, inspiring users to travel more. • Produced numerous targeted marketing landing pages, covering key travel topics such as insurance, airports, and additional services, improving user engagement and conversion rates. • Supported multiple marketing campaigns with dedicated landing pages. • Built a comprehensive Design System, covering brand assets, product libraries, and marketing guidelines.

Education

H

Higher School of Economics

Master's degree, Graphic Design2013
B

British Higher School of Art and Design

Intensive UX & UI Design2015
S

Sense Academy

«Practical Course on Brain Functioning»
K

Kaplan International Pathways

Intensive English2019

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.