Top Talent like Marlene are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Recently Active

Marlene Linzner-Scherf

Social Media Marketing Specialist •
Management
Brand Ambassador
Interpersonal Communication
Digital Literacy
Coaching
Team Building
Team Management
Leadership
Social Media Communications
Brand Strategy
Brand Development
Messaging Strategy
Community Management
Communication
Digital Strategy
Social Media
Brand Management
Available for hire fromNegotiable
Contracts
Global Social Media Strategy Expert
With a robust educational background in Political Science, New Media, and Social Media Management, I have honed my expertise in global brand and social media strategy. I currently serve as the Global Social Media Strategy Lead at ASML, where I develop and implement comprehensive social media strategies and crisis management protocols. Previously, I was the Global Brand Management Lead D2C at Philips, where I successfully enhanced the brand's consumer-centric KPIs and brand strength. My tenure at Philips also included roles such as Global Lead Social Engagement D2C and Global Senior Manager R&R and Social Consumer Care, where I drove innovation in social consumer engagement and improved customer feedback and loyalty. At Azerion, as a Social Media Strategist, I led a strategic transformation to enhance follower engagement. My career is marked by a commitment to optimizing brand communication and consumer engagement across digital platforms.

Work History

A

Global Social Media Strategy Lead

ASMLTasked with Global Social Media Strategy Development and driving Maturity across regions and stakeholders. Set-up of performance measurement framework. Development of crisis management protocols. Content and channel optimization.
P

Global Brand Management Lead D2C

PhilipsSep 2022 - Apr 2024 • 1 yr 8 mosTasked with bolstering the Philips brand by driving key initiatives designed to boost consumer-centric KPIs and overall brand strength factors. Served as a trusted brand advisor for internal and external stakeholders, maintaining consistency in implementation across various channels and touchpoints. Supported change-management initiatives and performed regular brand pulse checks to track brand performance and health. Achievements include boosting Philips brand score by +1pt within a year, ensuring cohesive brand communication across channels, improving brand perception, advancing Philips brand values and culture via effective thought leadership, developing a robust internal brand community, enhancing employee brand advocacy, and successfully aiding in seamless organizational changes while maintaining optimal brand health.
P

Global Lead Social Engagement D2C

PhilipsJun 2020 - Sep 2022 • 2 yrs 4 mosDeveloped and deployed a community management strategy for social media touchpoints. Developed and implemented a global social media strategy specifically for direct-to-consumer (D2C) marketing. Created strategies for target audiences to build a strong online community. Enhanced the brand's presence to drive consumer engagement. Analyzed Social Media metrics and consumer behavior to fine-tune strategies and plans. Drove innovation in Social Consumer engagement through segmentation and automation. Managed Social Care A&P budget. Achievements include successfully establishing community management capabilities, integrating effective newsroom operations, fostering successful partnerships and collaborations for innovative projects, improving consumer perception through improved response rates and speed, developing and implementing workflow to increase joy-share opportunities, and developing an innovative content strategy for the parenting business unit.
P

Global Senior Manager R&R and Social Consumer Care

PhilipsMar 2019 - Jun 2020 • 1 yr 4 mosCreated and implemented a global Social Media Care and digital support strategy. Enhanced consumer engagement via digital channels for Philips Consumer Engagement and Consumer Care. Initiated Net Promoter Score (NPS) detractor programs and coordinated their expansion across markets. Formulated and executed Ratings & Reviews and Social Engagement Strategy. Achievements include achieving a global +7% improvement in SLA for Philips Consumer Engagement and Consumer Care, effectively introducing and scaling NPS detractor programs across various markets, improving customer feedback and loyalty, and realizing 95% market compliance within a year for the Ratings & Reviews and Social Engagement Strategy.
A

Social Media Strategist at ZoominTV

AzerionOct 2018 - Feb 2019 • 5 mosCreated and executed a unified, sustainable social media strategy for ZoominTV, enhancing brand consistency across all platforms. Led strategic transformation to high-quality media formats to enhance follower engagement. Led a team of 2 creatives and 1 social media manager. Achievements include leading a strategic shift towards qualitative media formats, resulting in a 5% increase in follower engagement, boosting community engagement through effective strategies and partnerships, and improving content performance through relevancy and optimization pilots.

Education

A

Academie voor Coaching en Counselling

Coach/Counselor2021 - 2022
U

University of Amsterdam

New Media and Digital Culture2016 - 2017
W

Werbeakademie Wien

Social Media Management2013 - 2014
U

University of Vienna

Mag. phil., Political Science and Government2004 - 2010

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
Global Social Media Strategy Expert
With a robust educational background in Political Science, New Media, and Social Media Management, I have honed my expertise in global brand and social media strategy. I currently serve as the Global Social Media Strategy Lead at ASML, where I develop and implement comprehensive social media strategies and crisis management protocols. Previously, I was the Global Brand Management Lead D2C at Philips, where I successfully enhanced the brand's consumer-centric KPIs and brand strength. My tenure at Philips also included roles such as Global Lead Social Engagement D2C and Global Senior Manager R&R and Social Consumer Care, where I drove innovation in social consumer engagement and improved customer feedback and loyalty. At Azerion, as a Social Media Strategist, I led a strategic transformation to enhance follower engagement. My career is marked by a commitment to optimizing brand communication and consumer engagement across digital platforms.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Marlene are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Marlene Linzner-Scherf

Social Media Marketing Specialist •
Management
Brand Ambassador
Interpersonal Communication
Digital Literacy
Coaching
Team Building
Team Management
Leadership
Social Media Communications
Brand Strategy
Brand Development
Messaging Strategy
Community Management
Communication
Digital Strategy
Social Media
Brand Management
Available for hire fromNegotiable
Contracts

Work History

A

Global Social Media Strategy Lead

ASMLTasked with Global Social Media Strategy Development and driving Maturity across regions and stakeholders. Set-up of performance measurement framework. Development of crisis management protocols. Content and channel optimization.
P

Global Brand Management Lead D2C

PhilipsSep 2022 - Apr 2024 • 1 yr 8 mosTasked with bolstering the Philips brand by driving key initiatives designed to boost consumer-centric KPIs and overall brand strength factors. Served as a trusted brand advisor for internal and external stakeholders, maintaining consistency in implementation across various channels and touchpoints. Supported change-management initiatives and performed regular brand pulse checks to track brand performance and health. Achievements include boosting Philips brand score by +1pt within a year, ensuring cohesive brand communication across channels, improving brand perception, advancing Philips brand values and culture via effective thought leadership, developing a robust internal brand community, enhancing employee brand advocacy, and successfully aiding in seamless organizational changes while maintaining optimal brand health.
P

Global Lead Social Engagement D2C

PhilipsJun 2020 - Sep 2022 • 2 yrs 4 mosDeveloped and deployed a community management strategy for social media touchpoints. Developed and implemented a global social media strategy specifically for direct-to-consumer (D2C) marketing. Created strategies for target audiences to build a strong online community. Enhanced the brand's presence to drive consumer engagement. Analyzed Social Media metrics and consumer behavior to fine-tune strategies and plans. Drove innovation in Social Consumer engagement through segmentation and automation. Managed Social Care A&P budget. Achievements include successfully establishing community management capabilities, integrating effective newsroom operations, fostering successful partnerships and collaborations for innovative projects, improving consumer perception through improved response rates and speed, developing and implementing workflow to increase joy-share opportunities, and developing an innovative content strategy for the parenting business unit.
P

Global Senior Manager R&R and Social Consumer Care

PhilipsMar 2019 - Jun 2020 • 1 yr 4 mosCreated and implemented a global Social Media Care and digital support strategy. Enhanced consumer engagement via digital channels for Philips Consumer Engagement and Consumer Care. Initiated Net Promoter Score (NPS) detractor programs and coordinated their expansion across markets. Formulated and executed Ratings & Reviews and Social Engagement Strategy. Achievements include achieving a global +7% improvement in SLA for Philips Consumer Engagement and Consumer Care, effectively introducing and scaling NPS detractor programs across various markets, improving customer feedback and loyalty, and realizing 95% market compliance within a year for the Ratings & Reviews and Social Engagement Strategy.
A

Social Media Strategist at ZoominTV

AzerionOct 2018 - Feb 2019 • 5 mosCreated and executed a unified, sustainable social media strategy for ZoominTV, enhancing brand consistency across all platforms. Led strategic transformation to high-quality media formats to enhance follower engagement. Led a team of 2 creatives and 1 social media manager. Achievements include leading a strategic shift towards qualitative media formats, resulting in a 5% increase in follower engagement, boosting community engagement through effective strategies and partnerships, and improving content performance through relevancy and optimization pilots.

Education

A

Academie voor Coaching en Counselling

Coach/Counselor2021 - 2022
U

University of Amsterdam

New Media and Digital Culture2016 - 2017
W

Werbeakademie Wien

Social Media Management2013 - 2014
U

University of Vienna

Mag. phil., Political Science and Government2004 - 2010

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.