Martin Lu

User Researcher • Product Manager • Product Analyst • Los Angeles, CA, US

Usability Testing

User Research

Microsoft Powerpoint

Microsoft Excel

Data Visualization

Market Research

Python

Survey Creation

Survey Design

SPSS

Figma

Presentation Design

Public Speaking

Data Analysis

Adobe InDesign

Available for hire fromNegotiable

Consumer Insights Specialist with mixed methods (quant + qual) market research and UX Research experiences

Hello! I am a consumer insights specialist with professional experiences in market research and UX research in the entertainment and EdTech industry.

Work History

User Research Intern

AmplifyJun 2023 - Aug 2023 • 3 mosUsability Testing, Surveys, User Interviews

Global Tracking Intern

National Research GroupSep 2022 - Dec 2022 • 4 mos• Provided support for weekly quantitative tracking studies across 7+ countries, with a focus on original SVOD films and TV series • Drew data-driven insights for team leaders on a variety of entertainment research projects

International Market Research Intern

Paramount PicturesJun 2022 - Aug 2022 • 3 mos• Applied research design, data analysis and visualization, and storytelling skills to inform upcoming film campaigns • Took detailed notes of focus groups related to audience perception of upcoming film teasers, trailers, and posters • Conducted qualitative and quantitative primary research about animated theatrical landscape

Education

University of Southern California

Graduate Degree, Global Communication

London School of Economics & Political Science

Graduate Degree, Global Media & Communications

Washington University in St. Louis

Bachelor's Degree, Business Administration

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