Matthew Chen

Graphic Designer • Social Media Marketing Specialist • Creative & Brand Strategist • Arlington, MA, US

Jack-of-all Trades

Canva

Personable

Communication

Chinese

Writing

Content Development

G-Suite

Available for hire fromNegotiable

Contracts

College senior passionate about marketing, consulting, and graphic design

Matthew is a senior at Tufts University double-majoring in economics and film & media studies. He possesses experience working with digital marketing and hopes to increase his experience in the digital marketing, consulting, and finance industries.

Projects

Work History

Commercial Strategy Associate Intern

WayfairJun 2023 - Present • 1 yr 4 mos- Developing a color taxonomy by analyzing and grouping over 1,400 unique colors into 11 possible color classifications - Extracting and analyzing product data via Looker and Google Big Query to optimize filter reporting and color taxonomy - Testing, redeveloping, and launching ~100 product classes on Wayfair.com centered around “Wall Art”

Publicity Chair

Tufts Chinese Students AssociationMay 2023 - Present • 1 yr 5 mos- Designing and posting social media content onto an Instagram page with over 650 followers - Answering inquiries about Tufts CSA on Instagram and Facebook - Overseeing a “family” of 15 Tufts underclassmen, serving as a mentor for students

Marketing Intern

Fidelity InvestmentsJun 2022 - Aug 2022 • 3 mos- Developed and executed a post-onboarding communications plan for Youth Account users to increase and maintain mobile app engagement - Analyzed over 70 call transcripts pertaining to Youth Account issues, providing concise summaries and recommendations to reduce call frequency - Conceptualized ideas for how to further integrate the Fidelity experience into the Metaverse, via FidLife - Created, developed, and presented a stock market game designed to teach young adults about the basics of investing

Student Consultant

180 Degrees ConsultingFeb 2022 - Present • 2 yrs 8 mos- Researched and vetted 10 chocolate manufacturers and packers based on their location, capabilities, and certifications - Partnered with a team of six student consultants to conduct demographic and geographic research for clients’ marketing needs, identifying target locations and demographics for targeted advertising and marketing - Conducted market sizing for the Boston area consisting of over 70 colleges and universities for summer housing demand, resulting in four property listings for Boston and over 300 active users searching for housing

Admissions Tour Guide

Tufts UniversityFeb 2022 - Present • 2 yrs 8 mos- Conducted engaging campus tours for groups of up to 30 prospective students and their families - Partnered with Tufts Undergraduate Admissions on Jumbo Days admitted students events, including admitted students tours, residence hall tours, and student panels - Answered questions and provided guidance for prospective students planning to apply to Tufts, serving as an ambassador for the university

Head of Marketing

Imaginet MarketingJan 2022 - May 2023 • 1 yr 5 mos- Designed and posted social media content to an Instagram account with over 150 followers - Answered questions that students would ask on Instagram - Promoted Imaginet to the Tufts community through club events and campus outreach

Marketing Consultant

Imaginet MarketingFeb 2021 - Jan 2022 • 1 yr- Assisted in the creation of eight consumer personas to help TUAG identify target audiences on the Tufts campus - Utilized Facebook Ads Manager to analyze social media metrics for a musical artist with 78,194 monthly Spotify listeners and 62,600 TikTok followers

Outreach and Communications Intern

Leadership BraineryJun 2021 - Aug 2021 • 3 mos- Engaged in outreach to undergraduate students to register on “Dear Future Colleague” platform through individual contact, email outreach, and social media posts, doubling the number of users from roughly 100 to 200 - Designed graphics for and posted 4-5 social media posts a week onto Leadership Brainery social media accounts using Canva for design and Hootsuite for posting - Wrote and posted 5 blog posts relating to higher education and racial inequities in higher education, totaling roughly 400 article views

Education

Tufts University

Bachelor's Degree, Economics, Film and Media StudiesSep 2020 - May 2024

Queen Mary University of London

Associate Student ProgramSep 2022 - Dec 2022

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