Top Talent like Matthew are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.Matthew Silverman
Paid Social
Google Tag Manager
SQL
Pitch Decks
User-Centered Design
Google Attribution
Email marketing
Paid Ads
Journey Mapping
HubSpot
Email Marketing
Google Ads
Optimization
Machine Learning
Salesforce
Analytics
Search engine optimization (SEO)
Onboarding
Director of Marketing & Revenue Operations | FinTech Growth & AI-Augmented Demand Generation (MBA)
Data-driven Director of Marketing and Revenue Operations Strategist with experience architecting user acquisition engines, complex product positioning, and scalable MarTech ecosystems across FinTech, InsurTech, institutional investing, digital assets, and alternative luxury markets. Proven track record lowering CAC via full-funnel growth and RevOps/analytics improvements (GA4, GTM, multi-touch attribution, HubSpot/Salesforce, SQL) and integrating AI-augmented workflows (Copilot/Gemini, LLM-driven content and AEO/GEO). Leads cross-functional GTM teams and designs enterprise ABM and tracking infrastructures that connect attribution to pipeline and closed revenue.
Projects
Director Search Engine Optimization
Director Search Engine Optimization for top tier clients. Lead a team of 5 SEO professionals in working digital magic for our clients. Client: Sea World (12 park websites for Sea World, Discovery Cove, Busch Gardens, Sesame Place, Aquatica, and Adventure Island), Orkin Pest Control, Florida Dept Of Citrus, JuicePlus, Russell Investments, Citadel Investments. My Role: included being the team lead, reporting analyst, technical SEO analyst, Powerpoint deck maven, and account manager Results: - Created presentation decks to demonstrate the value of SEO (literally how to win the organic share of voice and be part of the conversation) - Reduced broken links from a few thousand down to a handful - Increased website speed by an average of 3 seconds through the use of website asset optimization - Increased the number of indexed pages and grew the organic traffic through the use strategic SEO and content marketing - Assisted a client with recovering from a website hack. I took the lead internally to coordinate the RFP for a new website developer, audit the current website and ensure that it was secure, and work with internal security team to fix the website security. - Created audit framework for 12 Sea World parks and a workflow to improve the SEO - Run a successful RFP for a new local SEO technology partner. Updated the local Google May Business (Maps) listings to ensure that the content was accurate and customer friendly.See MoreWork History
S
Chief Executive Officer & Fractional CMO / Growth Director
Silverman Consulting LLC● FinTech & Commercial Assets (FinResi, CornerCap): Advised emerging commercial real estate fintech platform FinResi and wealth management consultancy CornerCap on go-to-market roadmaps and investor positioning. Designed high-trust content architectures and multi-channel acquisition funnels to attract accredited investors and high-net-worth capital, expanding pipeline velocity. ● Crypto & Digital Mining Strategy (CrossTower, Sazmining): Partnered with digital asset exchange CrossTower and Bitcoin mining infrastructure provider Sazmining to build foundational growth stacks. Deployed backend onboarding email trigger sequences, executed geo-targeted digital campaigns around major cryptocurrency conferences (Bitcoin Miami), and educated executive leadership on organic search strategy to establish brand authority. ● Enterprise ABM Acceleration & RevOps: Built standardized ABM campaign blueprints for enterprise B2B SaaS and technology firms (Cirata, Triserv), standardizing sales enablement workflows, cutting campaign launch cycles from months to 1 to 2 weeks, and directly tying attribution to closed enterprise revenue. ● AI-Augmented Marketing Operations: Integrated LLM workflows (Microsoft Copilot, Gemini) into content production and technical search pipelines, developing structured schema and query blueprints (FAQs/PAA) that scaled high-caliber output while targeting emerging AEO and GEO search environments.A
Director-Level Growth Marketing & Technical Consultant
Assurance America / AADirect.comJan 2022 - Jan 2025 • 3 yrs 1 mo● Performance Media & CPA Reduction: Managed monthly paid advertising budgets ranging from $10K to $75K across a 26-state consumer insurance network, executing structured Google Ads restructuring, localized copywriting, and negative keyword governance to slash baseline Cost Per Acquisition (CPA) by 80% from $50 down to $10. ● Digital Portal Launch & Tracking Infrastructure: Served as technical marketing SME for the new Spanish-language site (AADirect.com), speed optimization, and custom Google Tag Manager and scaled digital revenue contribution from 0% to 20% of totalG
Director of Growth Marketing
Groundfloor FinanceJun 2021 - Sep 2021 • 4 mos● FinTech Marketplace Funnel Optimization: Owned digital growth, user acquisition, and web conversion strategy for a high-growth fintech investment platform connecting real estate developers with individual retail and institutional investors. ● PMax Performance & Acquisition Lift: Conducted funnel drop-off audit and optimized Google Ads, cutting landing page bounce rates and Cost Per Lead (CPL) by 50%. ● Investor Journey Analytics: Built custom GA4 user journey data export models to analyze multi-touch investor behavior, crafting retention and attribution frameworks that increased investor lifetime value (LTV).E
Contract SEO Director, Search Engine Optimization & Strategy
EdelmanAug 2019 - Jun 2020 • 11 mos● Institutional Investing Strategy (Citadel, Russell Investments): Led a 6-person multidisciplinary team delivering high-level strategic audits, technical search frameworks, and authoritative POV positioning decks for institutional wealth management and investment leaders Citadel Investments and Russell Investments. ● SEO Technical Architecture Overhaul: Fixed enterprise clients’ website SEO by conducting audits on very large sites (>15k pages), eliminated 5k+ crawl errors and broken links, added 5k new content pages, and accelerated site speeds by 3 seconds.I
Senior Technical Account Manager
IgnitionOneJun 2017 - Jun 2019 • 2 yrs 1 mo● AIG TravelGuard Account Turnaround: Managed high-stakes insurance media spend ($300K monthly). Executed Google Ads audit and updated setup and new machine bidding for optimal client acquisition. Results: Drove CAC below target thresholds and earned client authorization for an uncapped growth budget. ● Enterprise Portfolio Leadership: Directed paid search, attribution, and machine learning bidding strategies across enterprise client portfolios with aggregate monthly media spend exceeding $50M.Education
H
Hofstra University
Master of Business Administration (MBA), Marketing Concentration, MarketingU
University of South Florida
Bachelor of Science (BS), Management Information Systems (Honors Program, Dean's List), Management Information SystemsHow Pangea Works
Effortlessly discover top talent
We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Available NowBook a Call
Director of Marketing & Revenue Operations | FinTech Growth & AI-Augmented Demand Generation (MBA)
Data-driven Director of Marketing and Revenue Operations Strategist with experience architecting user acquisition engines, complex product positioning, and scalable MarTech ecosystems across FinTech, InsurTech, institutional investing, digital assets, and alternative luxury markets. Proven track record lowering CAC via full-funnel growth and RevOps/analytics improvements (GA4, GTM, multi-touch attribution, HubSpot/Salesforce, SQL) and integrating AI-augmented workflows (Copilot/Gemini, LLM-driven content and AEO/GEO). Leads cross-functional GTM teams and designs enterprise ABM and tracking infrastructures that connect attribution to pipeline and closed revenue.
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Top Talent like Matthew are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.Matthew Silverman
Paid Social
Google Tag Manager
SQL
Pitch Decks
User-Centered Design
Google Attribution
Email marketing
Paid Ads
Journey Mapping
HubSpot
Email Marketing
Google Ads
Optimization
Machine Learning
Salesforce
Analytics
Search engine optimization (SEO)
Onboarding
Projects
Director Search Engine Optimization
Director Search Engine Optimization for top tier clients. Lead a team of 5 SEO professionals in working digital magic for our clients. Client: Sea World (12 park websites for Sea World, Discovery Cove, Busch Gardens, Sesame Place, Aquatica, and Adventure Island), Orkin Pest Control, Florida Dept Of Citrus, JuicePlus, Russell Investments, Citadel Investments. My Role: included being the team lead, reporting analyst, technical SEO analyst, Powerpoint deck maven, and account manager Results: - Created presentation decks to demonstrate the value of SEO (literally how to win the organic share of voice and be part of the conversation) - Reduced broken links from a few thousand down to a handful - Increased website speed by an average of 3 seconds through the use of website asset optimization - Increased the number of indexed pages and grew the organic traffic through the use strategic SEO and content marketing - Assisted a client with recovering from a website hack. I took the lead internally to coordinate the RFP for a new website developer, audit the current website and ensure that it was secure, and work with internal security team to fix the website security. - Created audit framework for 12 Sea World parks and a workflow to improve the SEO - Run a successful RFP for a new local SEO technology partner. Updated the local Google May Business (Maps) listings to ensure that the content was accurate and customer friendly.Work History
S
Chief Executive Officer & Fractional CMO / Growth Director
Silverman Consulting LLC● FinTech & Commercial Assets (FinResi, CornerCap): Advised emerging commercial real estate fintech platform FinResi and wealth management consultancy CornerCap on go-to-market roadmaps and investor positioning. Designed high-trust content architectures and multi-channel acquisition funnels to attract accredited investors and high-net-worth capital, expanding pipeline velocity. ● Crypto & Digital Mining Strategy (CrossTower, Sazmining): Partnered with digital asset exchange CrossTower and Bitcoin mining infrastructure provider Sazmining to build foundational growth stacks. Deployed backend onboarding email trigger sequences, executed geo-targeted digital campaigns around major cryptocurrency conferences (Bitcoin Miami), and educated executive leadership on organic search strategy to establish brand authority. ● Enterprise ABM Acceleration & RevOps: Built standardized ABM campaign blueprints for enterprise B2B SaaS and technology firms (Cirata, Triserv), standardizing sales enablement workflows, cutting campaign launch cycles from months to 1 to 2 weeks, and directly tying attribution to closed enterprise revenue. ● AI-Augmented Marketing Operations: Integrated LLM workflows (Microsoft Copilot, Gemini) into content production and technical search pipelines, developing structured schema and query blueprints (FAQs/PAA) that scaled high-caliber output while targeting emerging AEO and GEO search environments.A
Director-Level Growth Marketing & Technical Consultant
Assurance America / AADirect.comJan 2022 - Jan 2025 • 3 yrs 1 mo● Performance Media & CPA Reduction: Managed monthly paid advertising budgets ranging from $10K to $75K across a 26-state consumer insurance network, executing structured Google Ads restructuring, localized copywriting, and negative keyword governance to slash baseline Cost Per Acquisition (CPA) by 80% from $50 down to $10. ● Digital Portal Launch & Tracking Infrastructure: Served as technical marketing SME for the new Spanish-language site (AADirect.com), speed optimization, and custom Google Tag Manager and scaled digital revenue contribution from 0% to 20% of totalG
Director of Growth Marketing
Groundfloor FinanceJun 2021 - Sep 2021 • 4 mos● FinTech Marketplace Funnel Optimization: Owned digital growth, user acquisition, and web conversion strategy for a high-growth fintech investment platform connecting real estate developers with individual retail and institutional investors. ● PMax Performance & Acquisition Lift: Conducted funnel drop-off audit and optimized Google Ads, cutting landing page bounce rates and Cost Per Lead (CPL) by 50%. ● Investor Journey Analytics: Built custom GA4 user journey data export models to analyze multi-touch investor behavior, crafting retention and attribution frameworks that increased investor lifetime value (LTV).E
Contract SEO Director, Search Engine Optimization & Strategy
EdelmanAug 2019 - Jun 2020 • 11 mos● Institutional Investing Strategy (Citadel, Russell Investments): Led a 6-person multidisciplinary team delivering high-level strategic audits, technical search frameworks, and authoritative POV positioning decks for institutional wealth management and investment leaders Citadel Investments and Russell Investments. ● SEO Technical Architecture Overhaul: Fixed enterprise clients’ website SEO by conducting audits on very large sites (>15k pages), eliminated 5k+ crawl errors and broken links, added 5k new content pages, and accelerated site speeds by 3 seconds.I
Senior Technical Account Manager
IgnitionOneJun 2017 - Jun 2019 • 2 yrs 1 mo● AIG TravelGuard Account Turnaround: Managed high-stakes insurance media spend ($300K monthly). Executed Google Ads audit and updated setup and new machine bidding for optimal client acquisition. Results: Drove CAC below target thresholds and earned client authorization for an uncapped growth budget. ● Enterprise Portfolio Leadership: Directed paid search, attribution, and machine learning bidding strategies across enterprise client portfolios with aggregate monthly media spend exceeding $50M.Education
H
Hofstra University
Master of Business Administration (MBA), Marketing Concentration, MarketingU
University of South Florida
Bachelor of Science (BS), Management Information Systems (Honors Program, Dean's List), Management Information SystemsHow Pangea Works
Effortlessly discover top talent
We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Pangea empowers fractional work across the world for marketing and design roles.