Mei Totten

Social Media Marketing Specialist • Content Marketing Manager • Boston, MA, US

Photography

Graphic Design

Marketing

Twitter

Influencer Marketing

Facebook

Advertising

Digital Marketing

Instagram

Available for hire fromNegotiable

Marketing undergraduate interested in internship opportunities.

Hello! I am a highly motivated junior at the University of Connecticut School of Business pursuing a bachelor's degree in Marketing with a concentration in Digital Marketing & Analytics and a minor in Management.

Projects

@UConnAlumni Social Accounts

-Assisted the Digital Marketing team with the management of the UConn Alumni social media channels (Facebook, Twitter, Instagram, Linkedln). - Researched current news and trends, gathered and created content for each social platform. - Discovered stories to share on various social channels that encourage connections between members of the #UConnNation online community. - Developed social content by pairing strong imagery with intriguing copy focused around calls to action.See More

Work History

Digital Marketing Student Worker

The University of Connecticut Foundation, Inc.Sep 2022 - Jan 2023 • 4 mos- Assisted the Digital Marketing team with the management of the UConn Alumni social media channels (Facebook, Twitter, Instagram, Linkedln). - Researched current news and trends, gathered and created content for each social platform. - Discovered stories to share on various social channels that encourage connections between members of the #UConnNation online community. - Developed social content by pairing strong imagery with intriguing copy focused around calls to action. - Utilized SproutSocial, Google Analytics, and native social reporting tools to pull campaign results, analyze data and prepare summaries and analysis. - Created social graphics using Adobe Creative Suite. - Assisted in maintaining the Digital Marketing strategic plan. - Created event invitations and e-newsletters to engage alumni populations.

Demand Generation Marketing Intern

BlackbaudMay 2022 - Aug 2022 • 3 mos- Planned and launched digital ads, direct mail, web seminars, and event marketing campaigns to drive awareness and visibility of the company and its products while collaborating and effectively communicating with team members. - Created (newsletters, landing pages, postcards, emails) and updated (slide decks) external marketing collateral paying attention to copy, design layout, and brand messaging to generate new leads. - Spearheaded competitive intelligence data collection and analysis to assist marketing and sales teams in strategies to target incumbents.

Education

University of Connecticut

Bachelor's Degree, MarketingSep 2020

American College of Greece

Bachelor's Degree, Marketing2023

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