Top Talent like Melanie are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Melanie Loria

Content Marketing Manager • Social Media Marketing Specialist • Creative & Brand Strategist • San Diego, CA, US
Marketing
Content Development
Social Media Marketing
Event Photography
Photo Editing
Brand Development
Brand Strategy
Social Media Communications
CRM
Salesforce
inDesign
MailChimp
Asana
Hootsuite
Adobe Creative Suite
Copy Editing
Copywriting
Website Management
Email Marketing
Photography
Content Creation
Communication
Social Media
Available for hire fromNegotiable
Contracts
Creative Marketing & Communications Professional
With 10 years of experience in marketing, I am passionate about creating and executing innovative strategies that drive growth, engagement, and loyalty. I have a passion for brand story telling. My core competencies include content marketing, client-focused service, and communication.

Work History

M

Marketing + Business Development Manager

McCulloughCrafting engaging monthly email marketing newsletters, showcasing our latest projects and services to drive engagement and generate leads. Managing our Customer Relationship Management (CRM) system to streamline client interactions, track win rates, and analyze markets. Representing our firm at conferences and industry events, leveraging these platforms to build relationships, generate leads, and promote our brand effectively. Overseeing website management and maintenance, ensuring it remains updated with relevant content and information to attract and engage our target audience. Strategically editing and enhancing content and project portfolios for proposals to both current and prospective clients, utilizing graphic design and strategic thinking to effectively communicate our strengths and win work for our team. Leading a team of business developers by organizing monthly meetings, tracking Key Performance Indicators (KPIs), and providing guidance to drive team performance.
N

Marketing Manager

NewSchool of Architecture & DesignApr 2021 - May 2022 • 1 yr 2 mosOversaw all departments to ensure consistency and quality in brand content, maintaining brand integrity across various channels and initiatives. Delivered weekly lead generation reporting, providing insights and analysis to inform strategic decision-making and optimize marketing efforts. Collaborated closely with the admissions team to market to potential students, effectively telling the story of the school. Managed the rebuild of the website, oversaw paid media campaigns, and drove SEO initiatives to enhance online visibility and attract prospective students and stakeholders. Led and trained a team of junior marketing professionals, fostering their professional growth and ensuring alignment with organizational goals. Elevated the NewSchool of Architecture and Design's marketing efforts, driving brand awareness, and facilitating lead generation.
G

Marketing Specialist

GenslerDec 2019 - Apr 2020 • 5 mosCollaborated with principal architects and senior design staff to design, write, and produce all proposals, presentations, and other marketing collateral, resulting in a consistent and polished brand image. Led the development of marketing deliverables, trends, and market research, facilitating informed decision-making and strategic planning processes. Conceptualized and executed innovative marketing campaigns to enhance brand visibility and engagement.
J

Senior Marketing Coordinator

J. Calnan & Associates, Inc.Oct 2017 - Dec 2019 • 2 yrs 3 mosPrepared comprehensive proposals, marketing materials, and presentations, ensuring accuracy and timeliness while maintaining an up-to-date database to facilitate efficient access to information. Managed all social media channels, curating engaging content and leveraging graphic templates tailored for each platform to enhance brand visibility and engagement. Supported business development efforts by contributing to strategic planning and executing large client events, fostering strong relationships and driving lead generation. Demonstrated proficiency in writing and editing content for both internal and external marketing communications, maintaining a consistent brand voice and messaging across various channels. Coordinated and managed project photo shoots, ensuring alignment with project timelines and delivering high-quality visual assets to support marketing campaigns.
S

Communications Coordinator

SasakiMay 2017 - Oct 2017 • 6 mosCrafted compelling national award submissions by effectively communicating the unique story of each project, showcasing the firm's innovative designs and creative achievements. Pioneered the introduction of a new social media channel and managed all social media accounts, including Instagram, Twitter, Facebook, and LinkedIn. I curated engaging content and fostered meaningful interactions with the audience on a daily basis, amplifying the firm's online presence. Conducted thorough analysis of social media performance metrics and initiated data-driven strategies to enhance engagement and reach. This resulted in increased visibility and improved brand awareness across various platforms. Developed and maintained the editorial calendar and social media content calendar, ensuring a consistent cadence of high-quality content delivery aligned with strategic objectives and target audience preferences. Designed captivating graphics for bi-monthly campaigns, aligning with brand guidelines and leveraging visual storytelling to effectively communicate key messages and promote firm initiatives.

Education

U

UMass Boston

Bachelor of Science (BS), Business Management and Marketing2012 - 2015
U

Universitat Autònoma de Barcelona

International Marketing2014
U

University of Rhode Island

Fashion Merchandising, Communications2011 - 2012

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Creative Marketing & Communications Professional
With 10 years of experience in marketing, I am passionate about creating and executing innovative strategies that drive growth, engagement, and loyalty. I have a passion for brand story telling. My core competencies include content marketing, client-focused service, and communication.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Melanie are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Melanie Loria

Content Marketing Manager • Social Media Marketing Specialist • Creative & Brand Strategist • San Diego, CA, US
Marketing
Content Development
Social Media Marketing
Event Photography
Photo Editing
Brand Development
Brand Strategy
Social Media Communications
CRM
Salesforce
inDesign
MailChimp
Asana
Hootsuite
Adobe Creative Suite
Copy Editing
Copywriting
Website Management
Email Marketing
Photography
Content Creation
Communication
Social Media
Available for hire fromNegotiable
Contracts

Work History

M

Marketing + Business Development Manager

McCulloughCrafting engaging monthly email marketing newsletters, showcasing our latest projects and services to drive engagement and generate leads. Managing our Customer Relationship Management (CRM) system to streamline client interactions, track win rates, and analyze markets. Representing our firm at conferences and industry events, leveraging these platforms to build relationships, generate leads, and promote our brand effectively. Overseeing website management and maintenance, ensuring it remains updated with relevant content and information to attract and engage our target audience. Strategically editing and enhancing content and project portfolios for proposals to both current and prospective clients, utilizing graphic design and strategic thinking to effectively communicate our strengths and win work for our team. Leading a team of business developers by organizing monthly meetings, tracking Key Performance Indicators (KPIs), and providing guidance to drive team performance.
N

Marketing Manager

NewSchool of Architecture & DesignApr 2021 - May 2022 • 1 yr 2 mosOversaw all departments to ensure consistency and quality in brand content, maintaining brand integrity across various channels and initiatives. Delivered weekly lead generation reporting, providing insights and analysis to inform strategic decision-making and optimize marketing efforts. Collaborated closely with the admissions team to market to potential students, effectively telling the story of the school. Managed the rebuild of the website, oversaw paid media campaigns, and drove SEO initiatives to enhance online visibility and attract prospective students and stakeholders. Led and trained a team of junior marketing professionals, fostering their professional growth and ensuring alignment with organizational goals. Elevated the NewSchool of Architecture and Design's marketing efforts, driving brand awareness, and facilitating lead generation.
G

Marketing Specialist

GenslerDec 2019 - Apr 2020 • 5 mosCollaborated with principal architects and senior design staff to design, write, and produce all proposals, presentations, and other marketing collateral, resulting in a consistent and polished brand image. Led the development of marketing deliverables, trends, and market research, facilitating informed decision-making and strategic planning processes. Conceptualized and executed innovative marketing campaigns to enhance brand visibility and engagement.
J

Senior Marketing Coordinator

J. Calnan & Associates, Inc.Oct 2017 - Dec 2019 • 2 yrs 3 mosPrepared comprehensive proposals, marketing materials, and presentations, ensuring accuracy and timeliness while maintaining an up-to-date database to facilitate efficient access to information. Managed all social media channels, curating engaging content and leveraging graphic templates tailored for each platform to enhance brand visibility and engagement. Supported business development efforts by contributing to strategic planning and executing large client events, fostering strong relationships and driving lead generation. Demonstrated proficiency in writing and editing content for both internal and external marketing communications, maintaining a consistent brand voice and messaging across various channels. Coordinated and managed project photo shoots, ensuring alignment with project timelines and delivering high-quality visual assets to support marketing campaigns.
S

Communications Coordinator

SasakiMay 2017 - Oct 2017 • 6 mosCrafted compelling national award submissions by effectively communicating the unique story of each project, showcasing the firm's innovative designs and creative achievements. Pioneered the introduction of a new social media channel and managed all social media accounts, including Instagram, Twitter, Facebook, and LinkedIn. I curated engaging content and fostered meaningful interactions with the audience on a daily basis, amplifying the firm's online presence. Conducted thorough analysis of social media performance metrics and initiated data-driven strategies to enhance engagement and reach. This resulted in increased visibility and improved brand awareness across various platforms. Developed and maintained the editorial calendar and social media content calendar, ensuring a consistent cadence of high-quality content delivery aligned with strategic objectives and target audience preferences. Designed captivating graphics for bi-monthly campaigns, aligning with brand guidelines and leveraging visual storytelling to effectively communicate key messages and promote firm initiatives.

Education

U

UMass Boston

Bachelor of Science (BS), Business Management and Marketing2012 - 2015
U

Universitat Autònoma de Barcelona

International Marketing2014
U

University of Rhode Island

Fashion Merchandising, Communications2011 - 2012

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.