Top Talent like Melissa are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.Melissa Ralph
Data Analysis
Digital Advertising
Problem Solving
Analytics
Don't you want a dynamic marketing leader to support your business growth initiatives? Someone who will conduct overly-thorough market research?
I am Melissa Ralph, a highly skilled and accomplished professional known for consistently delivering exceptional results. With a dynamic and energetic approach, I have a proven track record of success in Marketing Growth Strategies. My versatile skill set, unwavering commitment to excellence, and ability to inspire and motivate others make me a valuable asset to any team or organization.
Projects
Driving Revenue Growth and Acquiring New Customers: A Case Study on Overtime Bar & Grill's Success
Overtime Bar & Grill, a medium-sized restaurant in Birmingham, AL, faced stagnant customer acquisition and sought growth strategies. Melissa Ralph was hired to conduct thorough research and develop comprehensive solutions. Melissa analyzed the current customer base, demographics, and competition. She recommended menu updates, emphasizing healthier options for lunchtime, and engaging in promotions and events to attract a broader customer base. Melissa identified key target markets, including nearby corporate offices, apartment complexes, a local golf resort, and a popular mountain park. Marketing strategies tailored to each target included relaxed messaging for park visitors, entertainment highlights for apartment complexes, promotions for golf enthusiasts, and a focus on healthy options for nearby businesses. Melissa's research and recommendations led to significant improvements. Overtime Bar & Grill saw a 27% increase in new customer acquisition through targeted promotions and a 33% rise in weekend customers. The comprehensive strategies provided valuable insights, enhanced the dining experience, and positioned Overtime Bar & Grill for sustained growth.See More
Revitalizing Growth: Cardiology Office Achieves Remarkable Results Through Comprehensive Marketing
Enhancing Growth: HeartSouth Cardiology partnered with Melissa Ralph to develop a comprehensive marketing strategy. Through social media management and branding initiatives, they achieved a 45% increase in audience size and 34% engagement growth. The implementation of communication strategies, including videos and PPC campaigns, expanded their reach and led to increased patient acquisition. This successful approach positioned HeartSouth Cardiology for continued growth and success in the competitive healthcare landscape. See MoreWork History
F
Consulting Project Lead
fifty-fiveJan 2021 - Jun 2023 • 2 yrs 6 mos● Managed and organized collaborative multi-tier product roadmapping for cross-functional project teams, ensuring clear documentation of project requirements. ● Oversaw competitive platform evaluation, data integration pipeline requirements, and budgeting for contract work. ● Streamlined premier partnership with Google, successfully supporting multiple programs such as GA4 Readiness Fund and Tech Maturity Project program, resulting in generating an additional $250k in revenue. ● Designed and developed client-focused training materials covering martech topics, including media tagging and tracking, first-party database enhancements, and other topics aligned with business goals. ● Supported media platform troubleshooting efforts, including SA360, DV360, CM, Google Analytics, and other platforms. ● Collaborated with sales, marketing, analytics, and engineering teams on data consulting contracts, representing customer feedback internally and advocating for their needs. ● Supported sales efforts through the design of product documentation and project management roadmapping visualizationsM
Senior Performance Marketing Strategy Manager
Media MonksMay 2019 - Jan 2021 • 1 yr 9 mos● Led a consulting initiative for Google Chrome browser and Chromebook product marketing teams, focusing on digital marketing paid media campaigns in North America, responsibilities include competitive analysis, campaign analysis, and market research. ● Worked closely with product owners to develop optimization strategies based on adoption and usage analytics, presenting findings to the Google leadership team and product stakeholders in NA, EMEA, and APAC. ● Organized and managed product roadmap updates against OKRs for global partners, synthesizing findings for media proposal generation on a quarterly basis. ● Created, implemented, and drove multi-channel marketing and growth strategies, resulting in a 14% increase in customer engagement and a 5% improvement in campaign performance efficiency.S
Product Marketing and Sales Manager
Spectrum ReachMay 2012 - Jun 2019 • 7 yrs 2 mos● Led regional product launch, developing go-to-market strategies, internal training, external sales initiatives, and marketing communications. ● Collaborated with cross-functional sales and customer support leadership to review, brainstorm, and forecast product adoption and GTM campaigns, identifying growth opportunities. ● Improved the process of capturing customer feedback by conducting cross-team educational sessions and updating product documentation. ● Managed products including data collection software, marketing/advertising platforms, and dashboards, ensuring successful execution and customer satisfactionHow Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Available NowBook a Call
Don't you want a dynamic marketing leader to support your business growth initiatives? Someone who will conduct overly-thorough market research?
I am Melissa Ralph, a highly skilled and accomplished professional known for consistently delivering exceptional results. With a dynamic and energetic approach, I have a proven track record of success in Marketing Growth Strategies. My versatile skill set, unwavering commitment to excellence, and ability to inspire and motivate others make me a valuable asset to any team or organization.
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Top Talent like Melissa are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.Melissa Ralph
Data Analysis
Digital Advertising
Problem Solving
Analytics
Projects
Driving Revenue Growth and Acquiring New Customers: A Case Study on Overtime Bar & Grill's Success
Overtime Bar & Grill, a medium-sized restaurant in Birmingham, AL, faced stagnant customer acquisition and sought growth strategies. Melissa Ralph was hired to conduct thorough research and develop comprehensive solutions. Melissa analyzed the current customer base, demographics, and competition. She recommended menu updates, emphasizing healthier options for lunchtime, and engaging in promotions and events to attract a broader customer base. Melissa identified key target markets, including nearby corporate offices, apartment complexes, a local golf resort, and a popular mountain park. Marketing strategies tailored to each target included relaxed messaging for park visitors, entertainment highlights for apartment complexes, promotions for golf enthusiasts, and a focus on healthy options for nearby businesses. Melissa's research and recommendations led to significant improvements. Overtime Bar & Grill saw a 27% increase in new customer acquisition through targeted promotions and a 33% rise in weekend customers. The comprehensive strategies provided valuable insights, enhanced the dining experience, and positioned Overtime Bar & Grill for sustained growth.Revitalizing Growth: Cardiology Office Achieves Remarkable Results Through Comprehensive Marketing
Enhancing Growth: HeartSouth Cardiology partnered with Melissa Ralph to develop a comprehensive marketing strategy. Through social media management and branding initiatives, they achieved a 45% increase in audience size and 34% engagement growth. The implementation of communication strategies, including videos and PPC campaigns, expanded their reach and led to increased patient acquisition. This successful approach positioned HeartSouth Cardiology for continued growth and success in the competitive healthcare landscape.Work History
F
Consulting Project Lead
fifty-fiveJan 2021 - Jun 2023 • 2 yrs 6 mos● Managed and organized collaborative multi-tier product roadmapping for cross-functional project teams, ensuring clear documentation of project requirements. ● Oversaw competitive platform evaluation, data integration pipeline requirements, and budgeting for contract work. ● Streamlined premier partnership with Google, successfully supporting multiple programs such as GA4 Readiness Fund and Tech Maturity Project program, resulting in generating an additional $250k in revenue. ● Designed and developed client-focused training materials covering martech topics, including media tagging and tracking, first-party database enhancements, and other topics aligned with business goals. ● Supported media platform troubleshooting efforts, including SA360, DV360, CM, Google Analytics, and other platforms. ● Collaborated with sales, marketing, analytics, and engineering teams on data consulting contracts, representing customer feedback internally and advocating for their needs. ● Supported sales efforts through the design of product documentation and project management roadmapping visualizationsM
Senior Performance Marketing Strategy Manager
Media MonksMay 2019 - Jan 2021 • 1 yr 9 mos● Led a consulting initiative for Google Chrome browser and Chromebook product marketing teams, focusing on digital marketing paid media campaigns in North America, responsibilities include competitive analysis, campaign analysis, and market research. ● Worked closely with product owners to develop optimization strategies based on adoption and usage analytics, presenting findings to the Google leadership team and product stakeholders in NA, EMEA, and APAC. ● Organized and managed product roadmap updates against OKRs for global partners, synthesizing findings for media proposal generation on a quarterly basis. ● Created, implemented, and drove multi-channel marketing and growth strategies, resulting in a 14% increase in customer engagement and a 5% improvement in campaign performance efficiency.S
Product Marketing and Sales Manager
Spectrum ReachMay 2012 - Jun 2019 • 7 yrs 2 mos● Led regional product launch, developing go-to-market strategies, internal training, external sales initiatives, and marketing communications. ● Collaborated with cross-functional sales and customer support leadership to review, brainstorm, and forecast product adoption and GTM campaigns, identifying growth opportunities. ● Improved the process of capturing customer feedback by conducting cross-team educational sessions and updating product documentation. ● Managed products including data collection software, marketing/advertising platforms, and dashboards, ensuring successful execution and customer satisfactionHow Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Pangea empowers fractional work across the world for marketing and design roles.