Mercdes Cava

Content Marketing Manager • Social Media Marketing Specialist • Graphic Designer • Deerfield Beach, FL, US

Creative Marketing

Brand Design

Content Strategy

Consulting

Instagram Reels

Community Building

Graphic Design

Content Creation

Available for hire fromNegotiable

Contracts

Marketing | Content Creator | Social Media Strategist | Graphic Designer

I am a social media strategist and content creator who is passionate about growing impact-driven brands. When working for companies I focus on community engagement, creative brand design, growth analytics, and insuring the brands mission and story shine through across their digital landscape. Throughout the past two years I’ve grown my own community of over 33k active followers across platforms and have worked alongside leading brands in diverse campaigns. Through my experience as a marketing assistant in college and current content creator I’ve found joy in lending my expertise to companies that I align with to grow their brand and community on social media. My roles span social media management, content creation, & brand consulting.

Projects

Content Creator and Social Media Strategist

-Cultivated a community of 38,000+ followers across Instagram, Tik Tok, and Threads. -Collaborated with B2C brands like Insta360 to create engaging content for and promote their X3 camera in 3 separate reels which together gained over 6.5 million views. -Partenerd with companies like 4Ocean, Suspicious Antwerp, Cariama, Ridge Wallet, Lapoint Surf Camps, Roadsurfer, Airalo, and more. -Used extensive knowledge in platforms such as Canva, Caput, and Lightroom to create diverse content styles and graphics. -Owns and uses high quality cameras to capture content such as a SonyA7III, Insta360 Ace Pro, Insta360 x4, and an iPhone 14 Pro Max. See More

Work History

Brand photographer + Travel Influencer

Mercedes CavaFreelancerMay 2023 - Present • 1 yr 5 mos-Assisting brands achieve their social and brand design goals by providing captivating content in form of lifestyle and product photography/videography. Social media consulting. -Curating engaging social promotions on my socials to increase exposure and profits for the brands I partner with. -Creative director, photographer, and editor for product campaigns that I shoot on my travels. -Directing and partaking in campaigns across the world to showcase products and companies in the travel, action camera, and sports wear niche.

Marketing Assistant

Recreation and Wellness Center at the University of Central FloridaPart-time EmployeeOct 2021 - May 2022 • 8 mos-Plan, create, and execute graphics for events in form of (Social Media Advertisements, Social Posts, Flyers, Posters, etc.) -Aid in implementing marketing plans for each program area. -Create and update RWC program/facility information including: internal and external bulletin boards, posters, signs, fliers and other advertising outlets. -Attend special events (taking photos, writing event summaries, presenting awards and promotion through giveaways received). -Research, maintain and implement current marketing trends.

Sales Specialist (Seasonal Employment)

Apple Part-time EmployeeOct 2023 - Jan 2024 • 4 mos-Demonstrating a thorough knowledge of Apple products, features, and services to guide customers in their purchasing decisions. -Recommending products and accessories based on customers' requirements and explaining the benefits of different options. -Assisting customers with technical inquiries, troubleshooting basic issues, and providing guidance on using Apple devices, software, and services. -Understanding and implementing the knowledge of Psychology in sales to provide the most enjoyable and valuable customer service.

Education

University of Central Florida

Associates Degree , BusinessAug 2021 - May 2022

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