Michael Adebajo

With a background in product design, I have worked with various startups, including Octave Labs, where I served as the Founding Product Designer. My experience includes leading design efforts for Survey54's new product offering, Safiyo, and pioneering Survey54's first design system. I also co-founded Kingmaker and directed design and brand development for an online fashion business in Lagos. Additionally, I have contributed to Medismarts Limited by leading design efforts for the Electronic Medical Record System and creating and maintaining the company's design system. My freelance journey has allowed me to work with Lifted Agency, Laterna, Kreifish, and Halogen, where I directed design and brand development, and collaborated with various teams to create impactful design solutions. My passion lies in creating seamless and innovative design experiences that make a difference.

Projects

Portfolio

Here is my portfolio; you can look through to find some of the projects I have been involved in.

Making Consumer Intelligence for Emerging Markets Easy

Here’s how I helped Survey54, a consumer intelligence startup re-imagine understanding consumers and data gathering within emerging markets. With the solution Safiyo, Businesses (executives or owners) and Market researchers get a more convenient way to easily track market dynamics, run surveys and get results on African consumers in real time. See More

Work History

Product Design Lead

Octave Labs

Designer

Various StartupsJan 2019 - Jul 2023 • 4 yrs 7 mosAs part of my freelance journey, I've been working as a product designer with the team at Lifted Agency, an e-commerce agency based in Canada helping companies across the North American region build online. Directed design and brand development for Kingmaker, an online Fashion business in Lagos providing young men with bespoke traditional and suit wear. Also worked with a team of designers at Laterna (an e-commerce firm) in developing the product and brand design. Responsible for overseeing the end-to-end design and experience efforts for the Kreifish app in collaboration with the founder of Kreifish (a food and logistics Startup). Worked closely with a team of product managers, software engineers, and security specialists at Halogen (a securities firm) in designing an application that enables thousands of Nigerians to gain easy access to security solutions (both physical and cyber) at any time.

Product Designer

Survey54Aug 2021 - Feb 2023 • 1 yr 7 mosSurvey 54 is a platform that provides businesses with tools for market and consumer intelligence across Africa and Emerging markets (#MarketResearch #ConsumerInsights). I led design and research efforts for a new product offering Safiyo, a SaaS platform that enables businesses across the world to run surveys and crowdsource insights (including data visualization) on consumers from emerging markets. Working alongside other designers, data analysts, engineers, market researchers, and product owners in building the future of data intelligence in Africa and other markets. Working closely with the product and engineering team in creating dashboards that provide consumer insights to businesses e.g Uber and Kellogs. Worked with the design team in pioneering Survey54's first design system. Also created prototypes that aided the raise of $800,000 preseed.

Product and Content Designer

Medismarts LimitedDec 2020 - Oct 2021 • 11 mosMedismarts is building the future of Healthcare by digitizing the care and management process. In order to create a seamless space for both HMOs and Healthcare providers, it develops and sells integrated healthcare management software/solutions e.g claims processing software, EMR, provider portals, mobile applications for healthcare organizations. Created and maintained multiple versions of the company's design system. Led design efforts for the end-to-end experience for the Electronic Medical Record System used by thousands of patients across Nigeria. Conducted user interviews with team members to improve the overall experience of the EMR. Collaborated with the product, engineering, and other stakeholders to design value-added services for HMOs and hospitals across Nigeria. Led design efforts for a series of landing pages for various marketing campaigns. Spearheaded design and experience of email and marketing templates.

Cofounder, Design Director

KingmakerApr 2019 - Oct 2020 • 1 yr 7 mos

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