Top Talent like Michael are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Michael Kassatly

PR and Communications Specialist • Community Manager • Sales & Business Development Manager • New York, NY, US • Open to relocation
Public Relations
Operations Management
Event Management
Community Outreach
Strategy & Business Development
Client Management
Lead Generation
Influencer Outreach
Prospecting
Business Strategy
Management
Project Management
Business Development
Marketing
Sales Management
Salesforce
Outbound Sales
Outreach
Sales
Available for hire fromNegotiable
Full-Time Roles
Contracts
I leverage extensive experience in sales, BD, and digital media to drive revenue growth, optimize strategies, and build impactful relationships.
Experienced sales and business development professional who speaks 4 languages fluently (Arabic, English, French and Spanish). Led teams of SDRs for diffrent Tech Companies. Founded Kuná Productions LLC, a music entertainment brand in NYC, managing brand strategy, artist bookings, and partnerships. With a background in digital media and relationship management from Xaxis, Outbrain, and Criteo, I excel in data-driven strategy and campaign optimization. I hold a BBA in Finance from AUB, Suliman S. Olayan School of Business.

Work History

C

Sales Manager

CornerUpFull-time EmployeeJan 2024 - May 2024 • 5 mos● Led and managed team of 6 SDRS, training them to become remote closers ● Negotiated and closed deals with grocery shop owners which contributed to a 30% increase in revenue ● Enhanced sales operations structure to make the sales process more efficient and effective ● Participated in the product roadmap development, gathering client feedback and working with product team
K

Founder, CEO

Kuna Productions LLCPart-time Employee● Founded a music entertainment brand in NYC ● Developed Kuná’s brand strategy and growth marketing plan (online presence and social media management) ● Negotiated artist booking contracts, venue and performance fees ● Developed partnerships with sponsors and PR brands
X

Relationship Director

XaxisFull-time EmployeeAug 2019 - Mar 2020 • 8 mos● Performed in-depth data analysis to deliver actionable insights & recommendations that influence short term / long term digital media strategy ● Evaluated KPIs and optimized campaign performance using a data driven approach ● Built new business opportunities which contributed to 20% of the overall team goals, with a total of $3M + in contract ● Managed and trained a team of 4 sales people
O

Strategic Partner Manager

OutBrainNov 2018 - Jun 2019 • 8 mos● Consulted 25 Publishers and Platforms, such as American Media Inc., Adweek, Polymorph (Acquired by Walmart) and provided day to day performance analysis to maintain steady weekly revenue ● Generated growth opportunities and upsold 40% of existing clients Outbrain’s new offerings ● Managed key internal stakeholders across product, sales, finance and operations teams and ensured execution of projects ● Built excel models using pivot tables, v-lookup... to monitor daily account performance and optimized key metrics to reach client KPIs
C

Manager, Publisher Business Development

CriteoFull-time EmployeeDec 2017 - Nov 2018 • 1 yr● Prospected & developed relationships for Criteo Sponsored Products (CSP) with 12 retailers, such as Staples, Bed Bath & Beyond, Sears, Instacart, FreshDirect ● Analyzed daily reports and advised CPG partners on media optimizations. Upsold 50% of Criteo’s existing partners new offerings and current placements enhancements, leading to 20% growth in revenue ● On boarded new clients 3 months into the role and exceeded Q1 goal of $375K ($1.5M yearly) reaching 170% of target ● Built media plans for e-retail CPG platforms that were aligned with specific client KPIs
C

Adops Coordinator Manager

CriteoJul 2016 - Dec 2017 • 1 yr 6 mos● Hired, trained and led a team of 4 new Adops hires ● Managed all European/U.K inquiries from Account Managers in order to help brands meet their KPIs goals ● Ensured the timely and successful delivery of our solutions according to customer needs and objectives ● Monitored performance of Sponsored Ads on retailers such as Walmart, Target, Macy’s etc.. which improved overall performance ads performance ● Supported AMs in optimizing over 350 concurrent digital advertising campaigns through data-driven decisions to meet viewing and budget goals, enhanced return on ad spend (ROAS) by an average of 25% ● Identified the root cause of technical issues by analyzing data and troubleshooting; prioritized and resolved issues log which led to 30% more efficiency.
A

Renewal Specialist / Inside Sales SMB

AvePointFull-time EmployeeOct 2015 - Jul 2016 • 10 mos● Managed 250 governmental customer accounts and related inquiries ● Supported sales representatives in generating new leads and closing 5 deals that constitute 15% of the team quota ● Analyzed sales metrics and implemented new strategies to increase revenues by 10%

Education

American University of Beirut

Bachelor , Business Administration Sep 2012 - May 2015
L

Lycee De Beyrouth

French Baccalaureat, SciencesSep 1996 - May 2012

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
I leverage extensive experience in sales, BD, and digital media to drive revenue growth, optimize strategies, and build impactful relationships.
Experienced sales and business development professional who speaks 4 languages fluently (Arabic, English, French and Spanish). Led teams of SDRs for diffrent Tech Companies. Founded Kuná Productions LLC, a music entertainment brand in NYC, managing brand strategy, artist bookings, and partnerships. With a background in digital media and relationship management from Xaxis, Outbrain, and Criteo, I excel in data-driven strategy and campaign optimization. I hold a BBA in Finance from AUB, Suliman S. Olayan School of Business.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Michael are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Michael Kassatly

PR and Communications Specialist • Community Manager • Sales & Business Development Manager • New York, NY, US • Open to relocation
Public Relations
Operations Management
Event Management
Community Outreach
Strategy & Business Development
Client Management
Lead Generation
Influencer Outreach
Prospecting
Business Strategy
Management
Project Management
Business Development
Marketing
Sales Management
Salesforce
Outbound Sales
Outreach
Sales
Available for hire fromNegotiable
Full-Time Roles
Contracts

Work History

C

Sales Manager

CornerUpFull-time EmployeeJan 2024 - May 2024 • 5 mos● Led and managed team of 6 SDRS, training them to become remote closers ● Negotiated and closed deals with grocery shop owners which contributed to a 30% increase in revenue ● Enhanced sales operations structure to make the sales process more efficient and effective ● Participated in the product roadmap development, gathering client feedback and working with product team
K

Founder, CEO

Kuna Productions LLCPart-time Employee● Founded a music entertainment brand in NYC ● Developed Kuná’s brand strategy and growth marketing plan (online presence and social media management) ● Negotiated artist booking contracts, venue and performance fees ● Developed partnerships with sponsors and PR brands
X

Relationship Director

XaxisFull-time EmployeeAug 2019 - Mar 2020 • 8 mos● Performed in-depth data analysis to deliver actionable insights & recommendations that influence short term / long term digital media strategy ● Evaluated KPIs and optimized campaign performance using a data driven approach ● Built new business opportunities which contributed to 20% of the overall team goals, with a total of $3M + in contract ● Managed and trained a team of 4 sales people
O

Strategic Partner Manager

OutBrainNov 2018 - Jun 2019 • 8 mos● Consulted 25 Publishers and Platforms, such as American Media Inc., Adweek, Polymorph (Acquired by Walmart) and provided day to day performance analysis to maintain steady weekly revenue ● Generated growth opportunities and upsold 40% of existing clients Outbrain’s new offerings ● Managed key internal stakeholders across product, sales, finance and operations teams and ensured execution of projects ● Built excel models using pivot tables, v-lookup... to monitor daily account performance and optimized key metrics to reach client KPIs
C

Manager, Publisher Business Development

CriteoFull-time EmployeeDec 2017 - Nov 2018 • 1 yr● Prospected & developed relationships for Criteo Sponsored Products (CSP) with 12 retailers, such as Staples, Bed Bath & Beyond, Sears, Instacart, FreshDirect ● Analyzed daily reports and advised CPG partners on media optimizations. Upsold 50% of Criteo’s existing partners new offerings and current placements enhancements, leading to 20% growth in revenue ● On boarded new clients 3 months into the role and exceeded Q1 goal of $375K ($1.5M yearly) reaching 170% of target ● Built media plans for e-retail CPG platforms that were aligned with specific client KPIs
C

Adops Coordinator Manager

CriteoJul 2016 - Dec 2017 • 1 yr 6 mos● Hired, trained and led a team of 4 new Adops hires ● Managed all European/U.K inquiries from Account Managers in order to help brands meet their KPIs goals ● Ensured the timely and successful delivery of our solutions according to customer needs and objectives ● Monitored performance of Sponsored Ads on retailers such as Walmart, Target, Macy’s etc.. which improved overall performance ads performance ● Supported AMs in optimizing over 350 concurrent digital advertising campaigns through data-driven decisions to meet viewing and budget goals, enhanced return on ad spend (ROAS) by an average of 25% ● Identified the root cause of technical issues by analyzing data and troubleshooting; prioritized and resolved issues log which led to 30% more efficiency.
A

Renewal Specialist / Inside Sales SMB

AvePointFull-time EmployeeOct 2015 - Jul 2016 • 10 mos● Managed 250 governmental customer accounts and related inquiries ● Supported sales representatives in generating new leads and closing 5 deals that constitute 15% of the team quota ● Analyzed sales metrics and implemented new strategies to increase revenues by 10%

Education

American University of Beirut

Bachelor , Business Administration Sep 2012 - May 2015
L

Lycee De Beyrouth

French Baccalaureat, SciencesSep 1996 - May 2012

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.