Top talent is on Pangea
You are viewing Michael's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.Michael Rodriguez
Social Media Marketing Specialist • Content Marketing Manager • Orange County, CA, US
Social Media Management
Social Media Marketing
Marketing Strategy
Market Research
Social Media Communications
Social Media Analytics
Soccer
Marketing professional with experience in sports, eCommerce, software, restaurants, and alcohol brands
A creative Marketing professional with a passion for data-driven storytelling. My goal is to help spread your company's brand on a multitude of channels by helping create specific marketing plans for your target audience.
Projects
Work History
O
Street Team and Marketing Manager
Orange County Soccer ClubOct 2022 - Present • 2 yrs• Responsible for full coordination of events, coordination of Street Team Member scheduling, and mascot scheduling • Assist Marketing Department in researching new events for appearances • Assist with other areas of marketing as needed (content and copy approval, marketing plans and execution, maintaining social media accounts) • Work both on and off-site events (i.e. home games, special events, sports tournaments, partner appearances, festivals, etc.) in an effort to promote Orange County SC • Responsible for installation set-up, operation, and tear down of all interactive elements at scheduled events • Responsible for all operational needs and activation of the following elements while at events representing the OCSC - handout premium items, facilitate on-site promotions, get along with fans and communicate general informationA
Social Media Manager
Adorn Group - Branding and Marketing AgencyJun 2022 - Oct 2022 • 5 mos• Builds and manages the digital presence via social media outlets that apply to each client’s strategy • Collaborates with internal teams to design and implement a social media strategy that will achieve identified business goals • Creates and felicitates content creation for clients’’ Instagram, Tik Tok, and Facebook profiles • Drives social media engagement and goals through the development and execution of creative on-brand campaigns • Increased a client’s Instagram engaged audience by 361% and content interactions by 102% organically in less than 90 days • Increased another client’s Instagram Reels interactions by 37.7% in less than 90 days • Serves as the social media expert and lead for the company and marketing team • Manages multiple high-volume accounts (restaurants, liquor labels, bars, and more) • Acts as the lead engagement social media program with company-wide goals and initiatives • Develops guidelines and best practices around digital content strategies; monitor, evaluate and provide direction on emerging platforms and the latest trends in digital community tools and applications • Establish, analyze, and maintain metrics reporting to measure adoption, engagement, and success of the program • Educates and trains marketing professionals and leaders throughout the organization on social best practices and industry benchmarksU
Marketing Coordinator
U.S. CADOct 2020 - Jun 2022 • 1 yr 8 mos• Coordinates, schedules, and organizes virtual and live events including registration, set-up, shipping, materials, equipment, and staff • Coordinated 16 live events from August 2021 - January 2022 that all led to positive ROI • Leads social media content strategy, campaigns, and platforms through Adobe Creative Cloud, Asana and Oktopost • Improved social media engagement rate by 157% and engagements by 280% in the last 90 days • Supports marketing programs and campaigns under the direction of the Director of Marketing or Industry Marketing Specialists • Manages LinkedIn and Twitter Ads targeted to a variety of business units • Organizes leads and distribute to the sales team through NetSuite • Help update and manage marketing and sales collateral and other corporate materials • Manage marketing documentation management platform • Assist in managing the company’s digital presence including website and social media schedules • Create and update company website with copy and graphic edits • Maintain promotional materials inventory for all officesR
Social Media and Marketing Associate
RokformSep 2019 - Oct 2020 • 1 yr 2 mos• Assisted Social Media Manager with various projects and tasks – grew @rokform following by 26% • Exceeded KPIs by increasing revenue by 79% in 2020 • Provides support to social media efforts to target new audiences and build engagement (greater than 6% engagement rate over five Instagram accounts) • Created and distributes email marketing campaigns – Bronto: emailing marketing software • Organized weekly reports based on social media data • Preformed admin duties - scheduling meetings, managing content database, & creating presentations • Collaborated with the strategic marketing team to create marketing campaigns • Developed monthly marketing calendar in Loomly – our CRM platform • Researched and analyze competitor marketing and sales materials • Assisted Social Media Manager in recruiting and managing potential Influencers – 25 clients • Manages relationships with 3rd party video content creators – 3 clients • Wrote video scripts & creates voiceovers – 23 videos on YouTube – subs up 10.6%. Views up 7.7% • Found unique partnerships/collaborations with other brands to increase sales and brand awareness• Assisted Social Media Manager with various projects and tasks – grew @rokform following by 26% • Exceeded KPIs by increasing revenue by 79% in 2020 • Provides support to social media efforts to target new audiences and build engagement (greater than 6% engagement rate over five Instagram accounts) • Created and distributes email marketing campaigns – Bronto: emailing marketing software • Organized weekly reports based on social media data • Preformed admin duties - scheduling meetings, managing content database, & creating presentations • Collaborated with the strategic marketing team to create marketing campaigns • Developed monthly marketing calendar in Loomly – our CRM platform • Researched and analyze competitor marketing and sales materials • Assisted Social Media Manager in recruiting and managing potential Influencers – 25 clients • Manages relationships witEducation
University of Denver
Graduate Degree, Communication Management - Marketing Communication2019 - Aug 2020California State University Fullerton
Bachelor's Degree, Cinema Television ArtsAug 2013 - May 2017How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Available NowBook a Call
Marketing professional with experience in sports, eCommerce, software, restaurants, and alcohol brands
A creative Marketing professional with a passion for data-driven storytelling. My goal is to help spread your company's brand on a multitude of channels by helping create specific marketing plans for your target audience.
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Top talent is on Pangea
You are viewing Michael's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.Michael Rodriguez
Social Media Marketing Specialist • Content Marketing Manager • Orange County, CA, US
Social Media Management
Social Media Marketing
Marketing Strategy
Market Research
Social Media Communications
Social Media Analytics
Soccer
Projects
Work History
O
Street Team and Marketing Manager
Orange County Soccer ClubOct 2022 - Present • 2 yrs• Responsible for full coordination of events, coordination of Street Team Member scheduling, and mascot scheduling • Assist Marketing Department in researching new events for appearances • Assist with other areas of marketing as needed (content and copy approval, marketing plans and execution, maintaining social media accounts) • Work both on and off-site events (i.e. home games, special events, sports tournaments, partner appearances, festivals, etc.) in an effort to promote Orange County SC • Responsible for installation set-up, operation, and tear down of all interactive elements at scheduled events • Responsible for all operational needs and activation of the following elements while at events representing the OCSC - handout premium items, facilitate on-site promotions, get along with fans and communicate general informationA
Social Media Manager
Adorn Group - Branding and Marketing AgencyJun 2022 - Oct 2022 • 5 mos• Builds and manages the digital presence via social media outlets that apply to each client’s strategy • Collaborates with internal teams to design and implement a social media strategy that will achieve identified business goals • Creates and felicitates content creation for clients’’ Instagram, Tik Tok, and Facebook profiles • Drives social media engagement and goals through the development and execution of creative on-brand campaigns • Increased a client’s Instagram engaged audience by 361% and content interactions by 102% organically in less than 90 days • Increased another client’s Instagram Reels interactions by 37.7% in less than 90 days • Serves as the social media expert and lead for the company and marketing team • Manages multiple high-volume accounts (restaurants, liquor labels, bars, and more) • Acts as the lead engagement social media program with company-wide goals and initiatives • Develops guidelines and best practices around digital content strategies; monitor, evaluate and provide direction on emerging platforms and the latest trends in digital community tools and applications • Establish, analyze, and maintain metrics reporting to measure adoption, engagement, and success of the program • Educates and trains marketing professionals and leaders throughout the organization on social best practices and industry benchmarksU
Marketing Coordinator
U.S. CADOct 2020 - Jun 2022 • 1 yr 8 mos• Coordinates, schedules, and organizes virtual and live events including registration, set-up, shipping, materials, equipment, and staff • Coordinated 16 live events from August 2021 - January 2022 that all led to positive ROI • Leads social media content strategy, campaigns, and platforms through Adobe Creative Cloud, Asana and Oktopost • Improved social media engagement rate by 157% and engagements by 280% in the last 90 days • Supports marketing programs and campaigns under the direction of the Director of Marketing or Industry Marketing Specialists • Manages LinkedIn and Twitter Ads targeted to a variety of business units • Organizes leads and distribute to the sales team through NetSuite • Help update and manage marketing and sales collateral and other corporate materials • Manage marketing documentation management platform • Assist in managing the company’s digital presence including website and social media schedules • Create and update company website with copy and graphic edits • Maintain promotional materials inventory for all officesR
Social Media and Marketing Associate
RokformSep 2019 - Oct 2020 • 1 yr 2 mos• Assisted Social Media Manager with various projects and tasks – grew @rokform following by 26% • Exceeded KPIs by increasing revenue by 79% in 2020 • Provides support to social media efforts to target new audiences and build engagement (greater than 6% engagement rate over five Instagram accounts) • Created and distributes email marketing campaigns – Bronto: emailing marketing software • Organized weekly reports based on social media data • Preformed admin duties - scheduling meetings, managing content database, & creating presentations • Collaborated with the strategic marketing team to create marketing campaigns • Developed monthly marketing calendar in Loomly – our CRM platform • Researched and analyze competitor marketing and sales materials • Assisted Social Media Manager in recruiting and managing potential Influencers – 25 clients • Manages relationships with 3rd party video content creators – 3 clients • Wrote video scripts & creates voiceovers – 23 videos on YouTube – subs up 10.6%. Views up 7.7% • Found unique partnerships/collaborations with other brands to increase sales and brand awareness• Assisted Social Media Manager with various projects and tasks – grew @rokform following by 26% • Exceeded KPIs by increasing revenue by 79% in 2020 • Provides support to social media efforts to target new audiences and build engagement (greater than 6% engagement rate over five Instagram accounts) • Created and distributes email marketing campaigns – Bronto: emailing marketing software • Organized weekly reports based on social media data • Preformed admin duties - scheduling meetings, managing content database, & creating presentations • Collaborated with the strategic marketing team to create marketing campaigns • Developed monthly marketing calendar in Loomly – our CRM platform • Researched and analyze competitor marketing and sales materials • Assisted Social Media Manager in recruiting and managing potential Influencers – 25 clients • Manages relationships witEducation
University of Denver
Graduate Degree, Communication Management - Marketing Communication2019 - Aug 2020California State University Fullerton
Bachelor's Degree, Cinema Television ArtsAug 2013 - May 2017How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
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