Michael Smith

Social Media Marketing Specialist • Content Marketing Manager • Columbus, OH, US

Jack-of-all Trades

Marketing

Digital Marketing

Press Releases

Copywriting

Instagram

Twitter

Facebook

Photography

Adobe Creative Suite

Blog Writing

Websites

Sewing

Assistant

Available for hire fromNegotiable

Media & Entertainment Enthusiast

Pop culture junkie and digital communications maven with more than 6 years experience working in-house, for agencies, and as a freelancer for local, national, and international brands and organizations across music & entertainment, performing arts, fashion & retail, beauty, AI/tech, CPG, food & beverage, and public office/local government. Avid playlist curator, amateur runner, traveler, lazy cook. Let's collaborate to optimize your time, elevate your business, and drive impactful results through growth-oriented marketing and social media, strategic integrated communications, and enhanced business operations support. www.onlinemichael.com

Projects

Online Michael

Freelancer Website and Portfolio

Work History

Freelance Virtual Assistant

Online Michael - TWO ELEVEN MGMTFreelance virtual assistant, social media manager, publicist, digital communications expert, and UGC creator. www.onlinemichael.com

Assistant Account Executive

APC CollectiveFeb 2022 - Feb 2023 • 1 yrCoordinated PR efforts for national and international clients across food & beverage, beauty, AI/tech, and healthcare; drafted and distributed press releases and media materials to national consumer and trade media; media placements in WWD, UPROXX, Trend Hunter, Dance Magazine, Cosmetics Design USA, BeautyMatter, Beauty Packaging, etc. Cultivated relationships with top-tier influencers and creators through research, identification, and relations management to amplify client campaigns across various social channels Lead social media content development and strategy.

Music Publicist

TWO ELEVEN MGMTJan 2021 - Dec 2022 • 2 yrsDrafted & distributed press releases, media alerts, and press kit materials for indie singer-songwriter book NOT brooke. Cultivated relationships with relevant indie music writers and bloggers, keeping them up-to-date on new music releases on behalf of Brooke. Assisted in creative direction and planning of music, photography, video, and social media content.

Communications & Public Information Inter

City of Dublin, OhioMay 2021 - Dec 2021 • 7 mos Assisted with the development and implementation of internal/external communications, engagement, outreach and recognition events. Drafted news releases, website copy, and social media content for City of Dublin website and social media profiles, reaching more than 50,000 followers across platforms.

Founder, President, Co-Marketing Director

High Street RecordsJan 2020 - Aug 2021 • 1 yr 8 mosFounded a student-run record label at Miami University. Managed a leadership team of seven as president; managed and promoted a roster of three artists. Oversaw all organizational operations and social media content, gaining more than 400 followers on Instagram within a year.

Digita Innovation Ambassador & Social Media Manager

Miami University Digital Innovation CentersJan 2020 - May 2020 • 4 mosOrchestrated the increase in visibility of Digital Innovation programs and opportunities on the Miami University campus through marketing and social media efforts. Regularly led in-class presentations/ Q&A sessions about the program and developed print, online, and social media marketing materials to encourage broad-ranging student involvement.

Campus Tour Guide

Miami University May 2018 - May 2020 • 2 yrsFacilitated 75 to 90 minute walking tours of campus for students and families interested in Miami University while answering questions and addressing concerns accordingly on behalf of the university. Spoke personally on my experiences as a full-time student while showcasing various resources the university has to offer. Assisted in the hiring process by facilitating group interviews for new tour guides.

Contributing Writer

The Miami StudentFeb 2018 - May 2020 • 2 yrs 4 mosDevised original articles for the News, Arts, Culture, and Entertainment sections of the oldest student run university newspaper west of the Alleghenies. Conducted independent research, interviewed relevant sources, and collaborated with section editors to develop well-rounded articles.

Marketing & PR Director

Octets: The Ohio Workshop TourJul 2018 - Jun 2019 • 11 mosDeveloped a marketing and promotional plan including physical and social media marketing, advertising, and press coverage for the touring theatrical production of Octets. Coordinated event space rentals and surpassed $6,000 in ticket sales for a total of eight performances in Cincinnati, Oxford, Dayton, Columbus, and Cleveland, Ohio. Assisted in the casting of performers.

PR & Content Development Intern

Contemporary Dance TheaterMay 2018 - Sep 2018 • 4 mosDrafted event press releases and created promotional material to post on the dance studios various social media accounts. Revamped mass email communications through MailChimp and mobilized Google AdWords to increase website traffic. Collaborated on event setups and managed office work on designated in-office work days.

Education

Miami University

Bachelor's Degree, MarketingSep 2016 - May 2021

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