Michelle Ngotho

Copywriter • Email Marketing Specialist • Nairobi, Nairobi County, KE

A/B Testing

MailChimp

Content Development

Writing

Market Research

Lead Generation

Copy Editing

Copywriting

Email Marketing

Available for hire fromNegotiable

Contracts

Email Copywriter | Lead Generation Specialist

Struggling to boost your email marketing ROI? Ready to transform your email marketing strategy? Hello, I'm Michelle, a freelance copywriter specializing in email marketing. I help businesses craft compelling email campaigns that engage customers and drive conversions. With a keen eye for detail and a passion for storytelling, I create personalized, high-impact email content that resonates with your audience and boosts your brand’s visibility. Beyond writing persuasive email copy, I offer comprehensive services to ensure your campaigns succeed, including performance tracking, A/B testing, and advanced list segmentation. Reach out to me today and let's drive meaningful results for your business.

Projects

two islands Beauty and Skincare products - email marketing campaigns

The objective of this campaign was to promote two islands’ Skin Hydration Elixir and Super Beauty supplements by highlighting their key benefits, engaging potential customers, and driving conversions through compelling email marketing sequences. I was able to showcase my ability to craft persuasive, customer-focused email copy that builds urgency and encourages action. By using retention-focused messaging, social proof, and clear CTAs, this campaign aimed to increase product awareness, boost engagement, and drive sales.See More

A/B Testing: two islands - Skin Hydration Elixir & Super Beauty Supplements

The objective of this A/B testing campaign was to optimize email performance for [Product Name] by testing different subject lines, messaging styles, and CTAs to determine the most effective approach for engagement and conversions. I was able to showcase my ability to leverage data-driven decision-making in email marketing, crafting compelling variations that maximize open rates, click-through rates, and conversions. By analyzing user behavior and refining content based on real-time insights, this campaign aimed to improve email effectiveness, boost engagement, and drive sales.See More

Work History

Marketing Copywriter

Mediamax Network Ltd

Freelance Copywriter

Mediatec .Africa

Education

University of Nairobi

Bachelor’s degree in food science and technology, Food Science and Technology2018

Hubspot Academy

Email Marketing, MarketingFeb 2022 - Mar 2022

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