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Michelle Williams, MBA

Growth Marketing Manager
Available for hire fromNegotiable
Contracts
Marketing Professional | MBA Candidate | Entrepreneur
With a Bachelor's degree in Marketing from Metropolitan State University of Denver and currently pursuing a Master of Business Administration with a focus on Marketing and Entrepreneurship at the University of California, Davis, I have a strong academic foundation. My professional journey includes roles such as Chief Marketing Officer at Avexa Consulting, where I developed a global portfolio vision and increased the consulting portfolio profit margin by 15%. As a Marketing Director at Ascend Cannabis CO, I implemented data-driven media strategies and rolled out new segmentation and portfolio strategies. My experience also includes founding and operating a business, 26 West. I am currently providing freelance marketing consulting services, leveraging my expertise in market research, product launch planning, and driving corporate objectives. My passion lies in utilizing insights to drive effective marketing strategies and deliver impactful results.

Work History

F

Freelance Marketing Consultant

FreelanceJun 2022 - Present • 2 yrs 4 mosProvided marketing consulting services on a freelance basis.
A

Chief Marketing Officer

Avexa ConsultingJan 2019 - Jan 2022 • 3 yrs 1 moDeveloped global portfolio vision for major accounts and drove plan implementation with multi-disciplinary teams. Designed and executed market research to collect insights on customer advertising effectiveness and brand perceptions. Analyzed data to guide product attributes, positioning, messaging, and segmentation. Coordinated product launch plans, financial forecasts, value propositions, go-to-market strategies, and manufacturing strategies. Increased consulting portfolio profit margin 15% in 2020 by quantifying inefficiencies and aligning individual goals with corporate objectives.
2

Co-Founder

26 WestMay 2016 - Mar 2020 • 3 yrs 11 mos
A

Marketing Director

Ascend Cannabis COJan 2014 - Jul 2019 • 5 yrs 7 mosDeveloped data-driven media strategies, integrated campaigns, content, and social marketing campaigns across digital networks for 2 companies and 150+ SKUs in 6 months. Rolled out new segmentation and portfolio strategies, and deployed CRM system, eCommerce, and transactional experiences to coordinate customer relations for B2B and B2C websites.
R

Account Manager

Rhumb Line Business LogisticsDec 2013 - Jan 2014 • 2 mosResponsible for new account acquisitions and sales, current account management and satisfaction, impact for morning meetings, interviewing new team members, and training.

Education

U

University of California, Davis - Graduate School of Management

Master of Business Administration - MBA, Marketing, Entrepreneurship2023
M

Metropolitan State University of Denver

Bachelors Degree, Marketing2012 - 2016

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Marketing Professional | MBA Candidate | Entrepreneur
With a Bachelor's degree in Marketing from Metropolitan State University of Denver and currently pursuing a Master of Business Administration with a focus on Marketing and Entrepreneurship at the University of California, Davis, I have a strong academic foundation. My professional journey includes roles such as Chief Marketing Officer at Avexa Consulting, where I developed a global portfolio vision and increased the consulting portfolio profit margin by 15%. As a Marketing Director at Ascend Cannabis CO, I implemented data-driven media strategies and rolled out new segmentation and portfolio strategies. My experience also includes founding and operating a business, 26 West. I am currently providing freelance marketing consulting services, leveraging my expertise in market research, product launch planning, and driving corporate objectives. My passion lies in utilizing insights to drive effective marketing strategies and deliver impactful results.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top talent is on Pangea

You are viewing Michelle's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.

Michelle Williams, MBA

Growth Marketing Manager
Available for hire fromNegotiable
Contracts

Work History

F

Freelance Marketing Consultant

FreelanceJun 2022 - Present • 2 yrs 4 mosProvided marketing consulting services on a freelance basis.
A

Chief Marketing Officer

Avexa ConsultingJan 2019 - Jan 2022 • 3 yrs 1 moDeveloped global portfolio vision for major accounts and drove plan implementation with multi-disciplinary teams. Designed and executed market research to collect insights on customer advertising effectiveness and brand perceptions. Analyzed data to guide product attributes, positioning, messaging, and segmentation. Coordinated product launch plans, financial forecasts, value propositions, go-to-market strategies, and manufacturing strategies. Increased consulting portfolio profit margin 15% in 2020 by quantifying inefficiencies and aligning individual goals with corporate objectives.
2

Co-Founder

26 WestMay 2016 - Mar 2020 • 3 yrs 11 mos
A

Marketing Director

Ascend Cannabis COJan 2014 - Jul 2019 • 5 yrs 7 mosDeveloped data-driven media strategies, integrated campaigns, content, and social marketing campaigns across digital networks for 2 companies and 150+ SKUs in 6 months. Rolled out new segmentation and portfolio strategies, and deployed CRM system, eCommerce, and transactional experiences to coordinate customer relations for B2B and B2C websites.
R

Account Manager

Rhumb Line Business LogisticsDec 2013 - Jan 2014 • 2 mosResponsible for new account acquisitions and sales, current account management and satisfaction, impact for morning meetings, interviewing new team members, and training.

Education

U

University of California, Davis - Graduate School of Management

Master of Business Administration - MBA, Marketing, Entrepreneurship2023
M

Metropolitan State University of Denver

Bachelors Degree, Marketing2012 - 2016

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
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