Top talent is on Pangea

You are viewing Miranda's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.

Miranda Johnson

Growth Marketing Manager • Growth Product Manager • Email Marketing Specialist • New York, NY, US
Growth Marketing
Pinterest Ads
Product Management
E-Commerce
Google Analyics
SMS Marketing
Shopify
Klaviyo
Google Search Ads
Display Ads
Promotional Marketing
Retargeting
Marketing
Marketing Strategy
Marketing Analytics
Customer Analytics
Email Marketing
Facebook Ads
Ads Manager
Available for hire fromNegotiable
Contracts
Data-driven growth marketing | Acquisition | Retention | Digital Product | 6+ years of experience
Data-driven growth marketing and ecommerce leader, specializing in acquisition, retention, and digital product with 6+ years of experience.

Work History

B

Director of Growth & Ecommerce

BodilyMay 2022 - Feb 2024 • 1 yr 10 mosGrowth Marketing - Led growth strategy across all marketing channels; managed all budget allocation, measurement, forecasting, testing, prioritization, and new channel expansion - Oversaw new category launch & quarterly new product expansions across both new customer acquisition and returning customer communications - Supervised and recruited a team of 5 internal employees and 4 consultants/agencies, spanning across paid acquisition, influencer, retention, creative design, product marketing, and Amazon Ecommerce & Digital Product - Supervised the planning, development, implementation and roadmap of the ecommerce site; managed a team of 3 consultants and 1 internal hire, spanning across ecomm, engineering, and ux/ui design - Collaborated with merchandising to oversee the product catalog, all shopify site reporting, and optimizations/testing of product placements - Led a site redesign from ideation to implementation, including site research, stakeholder management, roadmap, and QA to significantly reduce site’s tech debt and allow for quicker feature deployment
C

Senior Manager, Growth

Caraway HomeMay 2020 - May 2022 • 2 yrs 1 mo- Led multiple growth strategies and channels (Paid Social, Paid Search, Email/SMS, Partnerships, Landing Pages, Digital Product, etc.) - Launched an SMS Program, Referral Program, new BI Tool (Looker), Incremental Measurement Tool (Measured), and multiple Paid Social platforms and partners - Managed all executive level and day to day reporting, including data visualization, SQL queries, data model management and integrations (with Daasity), and regular QA
W

Growth Marketing Manager

WayUpMay 2019 - Apr 2020 • 1 yr- Oversaw a Multi Million dollar digital marketing budget across all marketing channels (Facebook, Apple Search, Reddit, Partnerships, etc.) - Created and monitored channel activity reports, funnels, CPA analysis, etc. through SQL queries and Google Sheet automations
W

Email Marketing Associate

WayUpApr 2018 - May 2019 • 1 yr 2 mos- Set-up mailings and segments through a variety of ESPs (Email Service Providers) including Blueshift, Iterable, and Mailchimp - Implemented new ESP, Blueshift, by warming IPs, managing deliverability, and recreating segments and mailings

Education

NC State University

Bachelor's Degree, Brand Management & MarketingAug 2014 - May 2017

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Data-driven growth marketing | Acquisition | Retention | Digital Product | 6+ years of experience
Data-driven growth marketing and ecommerce leader, specializing in acquisition, retention, and digital product with 6+ years of experience.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top talent is on Pangea

You are viewing Miranda's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.

Miranda Johnson

Growth Marketing Manager • Growth Product Manager • Email Marketing Specialist • New York, NY, US
Growth Marketing
Pinterest Ads
Product Management
E-Commerce
Google Analyics
SMS Marketing
Shopify
Klaviyo
Google Search Ads
Display Ads
Promotional Marketing
Retargeting
Marketing
Marketing Strategy
Marketing Analytics
Customer Analytics
Email Marketing
Facebook Ads
Ads Manager
Available for hire fromNegotiable
Contracts

Work History

B

Director of Growth & Ecommerce

BodilyMay 2022 - Feb 2024 • 1 yr 10 mosGrowth Marketing - Led growth strategy across all marketing channels; managed all budget allocation, measurement, forecasting, testing, prioritization, and new channel expansion - Oversaw new category launch & quarterly new product expansions across both new customer acquisition and returning customer communications - Supervised and recruited a team of 5 internal employees and 4 consultants/agencies, spanning across paid acquisition, influencer, retention, creative design, product marketing, and Amazon Ecommerce & Digital Product - Supervised the planning, development, implementation and roadmap of the ecommerce site; managed a team of 3 consultants and 1 internal hire, spanning across ecomm, engineering, and ux/ui design - Collaborated with merchandising to oversee the product catalog, all shopify site reporting, and optimizations/testing of product placements - Led a site redesign from ideation to implementation, including site research, stakeholder management, roadmap, and QA to significantly reduce site’s tech debt and allow for quicker feature deployment
C

Senior Manager, Growth

Caraway HomeMay 2020 - May 2022 • 2 yrs 1 mo- Led multiple growth strategies and channels (Paid Social, Paid Search, Email/SMS, Partnerships, Landing Pages, Digital Product, etc.) - Launched an SMS Program, Referral Program, new BI Tool (Looker), Incremental Measurement Tool (Measured), and multiple Paid Social platforms and partners - Managed all executive level and day to day reporting, including data visualization, SQL queries, data model management and integrations (with Daasity), and regular QA
W

Growth Marketing Manager

WayUpMay 2019 - Apr 2020 • 1 yr- Oversaw a Multi Million dollar digital marketing budget across all marketing channels (Facebook, Apple Search, Reddit, Partnerships, etc.) - Created and monitored channel activity reports, funnels, CPA analysis, etc. through SQL queries and Google Sheet automations
W

Email Marketing Associate

WayUpApr 2018 - May 2019 • 1 yr 2 mos- Set-up mailings and segments through a variety of ESPs (Email Service Providers) including Blueshift, Iterable, and Mailchimp - Implemented new ESP, Blueshift, by warming IPs, managing deliverability, and recreating segments and mailings

Education

NC State University

Bachelor's Degree, Brand Management & MarketingAug 2014 - May 2017

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
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