Mitch Bradford

Email Marketing Specialist • Growth Marketing Manager • Product Marketing Manager • Los Angeles, CA, US

Digital Marketing

Marketing

Google Ads

Klaviyo

Salesforce

HubSpot

Available for hire fromNegotiable

Contracts

Full-Time Roles

CMO + Growth Marketer • ex-Google • Netflix-level content for tech companies

Hi! I'm Mitch. I'm a ex-CMO and former Google executive specializing in HubSpot, Google Ads, and online video. I combine the best of cutting-edge storytelling with performance advertising tactics to build campaigns that drive results. We've sold out events, smashed lead generation goals, driven over $2M dollars in new business. Clients include: Hershey's Chocolate (Fortune 500), LPL Financial (Fortune 500), LeagueApps, Delos, ASU+GSV Summit, Subskribe. Certifications: HubSpot Agency Certification, Google Ads Certification, Google Analytics Certification, Klaviyo Email Marketing Certification.

Projects

50% Boost in Webinar Sign-ups: LPL Financial's New Marketing Blueprint for Webinar Engagement

Problem: LPL Financial faced 3 key obstacles in their webinar program: – Strategy: No effective plan to promote webinars. – Delays: Last-minute email campaigns led to low attendance and engagement. – Performance Metrics: Difficulty in assessing what aspects were successful or needed improvement. Action: – Email Campaign: Implemented a comprehensive 7-email strategy covering pre-webinar promotion, day-of reminders, and post-event follow-up. – Copy Enhancement + New Templates: Integrated proven copywriting techniques such as bullet points, F-pattern layout, and calls to action that pass the "squint test" to boost engagement. – Data-Driven Decisions: Established metrics for monitoring engagement, open rates, and clicks, and initiated A/B testing for continuous improvement. Result: – Increased Sign-Ups: Saw a 50% boost in webinar registrations. – Higher Opens: Open rates increased from 20% to 49%. – More Clicks: Click-through rates leapt from 2% to 9%. – Proactive Planning: The entire webinar strategy was executed a month in advance, leading to enhanced results and a more confident team.See More

500k in New Revenue in Our 1st Year: My Journey as CMO of SalesLeap

Problem: SalesLeap was a brand new start-up with $0 revenue and needed a strong go-to-market strategy for it's two offers: SalesLeap Foundation and SalesLeap Accelerator program. Action: - Built GTM strategy included 14 specific touch points across LinkedIn, call, & email for outbound - Crafted .pdf activation asset "5 Key Shifts" to activate leads and attract customers - Built HubSpot landing pages for A/B testing + comprehensive email workflow system for lead capture & nurturing - Built lead scoring for surfacing of hot leads from marketing to sales - Crafted new meeting strategy to improve opportunity to Closed Won rate Result: - Over 500k in new revenue secured in our first year in businessSee More

30-Page Email Marketing Improvement Plan for The Hershey Company (Fortune 500)

Problem: The Hershey Company faced 3 main challenges with their current email marketing system and strategy: – Knowledge Gap: Lack of clarity on how the team's marketing skills impacted their ability to use Adobe Campaign effectively. – Inefficiency in Marketing Campaigns: Challenges in audience targeting and delays in launching email campaigns. – Limited Integration Between Platforms: Difficulties in utilizing insights between Adobe Campaign and Adobe Experience Platform. Action: – Captured team requirements + use cases via interviews – Analyzed correlation between team’s marketing knowledge and Adobe Campaign use. – Developed 4 standard operating procedures and training for audience segmentation, email sending, and email templates. – Crated 5 new OKRs for team to work towards. – Created a Crawl, Walk, Run Roadmap to enhance proficiency with Adobe tools. Result: – +30 pg. powerpoint deliverable with Crawl, Walk, Run roadmap + clear recommendations to improve email marketing . – 20% improvement in Adobe Campaign proficiency scores among the team. – Successfully trained 90% of the marketing team in new standard operating procedures. – 100% adoption of email OKRs, signifying a unified approach to email marketing goals.See More

Work History

CEO, Founder

Brand Your Story OnlineOct 2016 - Present • 8 yrsIncreased SEM leads by 70.39% for LeagueApps.com. This was 8 months of continued quarter-over-quarter growth. Launched 10+ HubSpot workflows for ASU+GSV Summit resulting in Summit selling out for the 1st time and over 94.05% of attendees being touched via email marketing. (email open or click) Created company-wide NPS workflows + automated process for Delos.com

Chief Marketing Officer

SalesLeapOct 2019 - Sep 2021 • 2 yrsCrafted narrative + site launch for B2B start-up. We teach founders how to 2-4x their revenue growth via 5 key shifts. Built activation asset copy, design, & execution: "5 Key Shifts to 2-4x Your YoY Revenue Growth" 500k revenue generated via outbound + automated email marketing campaigns in HubSpot. This was a comprehensive email plan to activate leads via outbound, then nurture then w/ automated workflows.

Performance Marketing

GoogleSep 2011 - Sep 2015 • 4 yrs 1 moManaged over $36M annually Performance consultant to leading online brands including Warby Parker, SiriusXM Radio, Wedding Wire, Zzounds Music, Smart Sign, etc. 32% YoY revenue growth for e-commerce clients using keyword optimization + click-through rate strategies.

Education

Harvard University

Core Program, Business

Stanford University

Masters

University of Notre Dame

Bachelor's Degree

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